{"id":1116003,"date":"2022-11-26T18:04:01","date_gmt":"2022-11-26T18:04:01","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1116003"},"modified":"2022-11-26T18:04:01","modified_gmt":"2022-11-26T18:04:01","slug":"black-friday-nederland-aan-het-woord","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/black-friday-nederland-aan-het-woord\/","title":{"rendered":"Black Friday Nederland aan het woord"},"content":{"rendered":"

\"Black<\/p>\n

TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Black Friday Nederland (BFN)<\/a>, affiliate bij TradeTracker. Wij spraken met Anniek van den Berg<\/a> en zij vertelt ons meer over BFN en de trends die zij hebben opgemerkt.<\/strong><\/p>\n

Intro<\/h4>\n

Wie ben je, waar werk je en wat is je functie?
\n<\/strong>Mijn naam is Anniek van den Berg en ik werk als Sales & Partnermanager bij Maddox Media. Maddox Media is de overkoepelende organisatie achter de platformen BlackFridayNederland.nl<\/a>, BlackFridayExpert.be<\/a> en ons internationale platform BlackFriday.Expert<\/a>.<\/p>\n

Hoe is jullie site ontstaan?
\n<\/strong>In 2015 is BlackFridayNederland.nl opgericht. In eerste instantie als een informatieve website waarop we algemene informatie deelden over Black Friday. Wij merkten in 2014 namelijk dat er een aantal retailers waren die deze term gebruikten in reclame-uitingen, maar dat het ontbrak aan een Nederlandstalige site met informatie over dit onderwerp.<\/p>\n

Na het opzetten van de informatieve site merkten we al snel dat het verkoopfestijn Black Friday steeds groter begon te worden. Aangezien niet alle retailers meededen aan deze dag besloten wij een overzicht te maken van de deelnemende Black Friday winkels i.c.m. een omschrijving van hun acties. Dit was een succes, we slaagden er namelijk in om koop willende consumenten en aanbieders van Black Friday deals, samen te brengen in deze periode.<\/p>\n

Inmiddels zijn wij de allergrootste Black Friday speler in Europa. Wij bieden in 8 Europese landen websites aan met complete deal- en winkeloverzichten van alle (web)winkels die deelnemen aan Black Friday en\/of Cyber Monday. In Nederland trekken wij in november ieder jaar meer dan 2 miljoen koop willende bezoekers. In totaal weten meer dan 5 miljoen bezoekers onze websites te vinden tijdens de Black Friday periode.<\/p>\n

Wat zijn de mogelijkheden voor adverteerders via jullie?<\/strong>
\nWij publiceren ieder jaar een mediakit met alle exposure mogelijkheden voor Black Friday. Je kunt hierbij denken aan banners, nieuwsbriefvermeldingen en productdeals.<\/p>\n

Affiliate marketing algemeen<\/h4>\n

Waarom zijn jullie ooit begonnen met affiliate marketing?
\n<\/strong>Wij zijn ooit begonnen met affiliate marketing, omdat het je in staat stelt laagdrempelig een samenwerking te starten met hele mooie en grote merken. Verder ligt onze kracht in goede online vindbaarheid en niet op voorraadbeheer en het bieden van customerservice. Het stelt ons daarom in staat om te concentreren op werkzaamheden die we goed beheersen.<\/p>\n

Welke trends heb je de afgelopen jaren waargenomen in jullie segment?
\n<\/strong>Wij zien vooral een veel breder aanbod in adverteerders die acties hebben tijdens Black Friday. Dat is natuurlijk een mooie ontwikkeling. In de begin jaren waren dit een handjevol adverteerders, maar inmiddels heeft bijna elke webshop en\/of merk wel een Black Friday actie.<\/p>\n

Welke ontwikkelingen verwacht je binnen affiliate marketing anno 2023?
\n<\/strong>Wij verwachten dat er steeds meer gestuurd gaat worden op data. Zowel voor de inhoud van publishersites en hun online marketingcampagnes. Maar ook adverteerders die veel kritischer naar hun data gaan kijken, om te zien welke toegevoegde waarde hun publishers nou echt leveren.<\/p>\n

Met welke uitdagingen word je als publisher het vaakst geconfronteerd?
\n<\/strong>Dat sluit aan op het laatste. Doordat wij in de kern een dealsite zijn is de aanname bij veel adverteerders dat wij weinig toegevoegde waarde leveren. Echter, juist op basis van data zien wij dat onze platformen juist heel veel toegevoegde waarde leveren in de totale klantreis. Deze toegevoegde waarde zien wij ook al in een vroeg stadium waarbij consumenten zich aan het ori\u00ebnteren zijn op de deals die komen gaan.<\/p>\n

Met welk type adverteerder werk je het best samen, en waarom?
\n<\/strong>Wij werken het beste samen met adverteerders die op zoek zijn naar langdurige samenwerking en hun programma breder hebben ingericht dan enkel een \u201clast click vergoeding\u201d.<\/p>\n

Inhaken<\/h4>\n

Over een maand staat Black Friday weer voor de deur. Hoe spelen jullie hierop in?
\n<\/strong>Alles draait bij ons om Black Friday. We haken hierop in door te zorgen dat we goed vindbaar zijn op alle termen die je maar kan bedenken met \u201cBlack Friday\u201d. Verder draaien we grote online marketingcampagnes op Social Media en zijn we heel actief met e-mailmarketing.<\/p>\n

Welke materialen gebruiken jullie het liefst bij dit soort inhaakmomenten?
\n<\/strong>Tijdens inhaakmomenten gebruiken wij het liefst logo\u2019s, actiematige visuals en vooral goede landingspagina\u2019s!<\/p>\n

Tot slot<\/h4>\n

Wat kunnen wij in de nabije toekomst van jullie verwachten?
\n<\/strong>Afgelopen jaar zijn we druk bezig geweest om een nieuw initiatief te bedenken was los staat van Black Friday. Vanaf volgend jaar gaan we dus ook activiteiten starten die minder seizoensgebonden en minder deal gedreven zijn. Verder blijven wij er ieder jaar alles aan doen om onze conversieratio\u2019s te verhogen en meer kwalitatief verkeer aan te trekken.<\/p>\n

Zouden jullie TradeTracker aanbevelen aan andere publishers? Zo ja, waarom?
\n<\/strong>Zeker, TradeTracker is een mooi Nederlands netwerk waarmee je snel kan schakelen. Verder is er een zeer divers en breed aanbod aan adverteerders en is de techniek solide. Verder heeft het netwerk voldoende mogelijkheden als het aankomt op rapportages, promotiematerialen en het inzetten van productfeeds.<\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Black Friday Nederland (BFN), affiliate bij TradeTracker. Wij spraken met Anniek van den Berg en zij vertelt ons meer over BFN en de trends die zij hebben opgemerkt. Intro Wie ben je, waar werk je en wat is je […]<\/p>\n","protected":false},"author":69,"featured_media":1116004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1116003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nBlack Friday Nederland aan het woord - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Black Friday Nederland (BFN), affiliate bij TradeTracker. 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