{"id":1116175,"date":"2022-11-26T18:18:18","date_gmt":"2022-11-26T18:18:18","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1116175"},"modified":"2022-11-26T18:18:18","modified_gmt":"2022-11-26T18:18:18","slug":"giftnation-aan-het-woord","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/giftnation-aan-het-woord\/","title":{"rendered":"GiftNation aan het woord"},"content":{"rendered":"

\"branding\"<\/p>\n

TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: GiftNation<\/a>, affiliate bij TradeTracker. Wij spraken met Juliette van den Berg en Jans Alberts en zij vertellen ons over meer over GiftNation en de trends die zij hebben opgemerkt in de branche.<\/strong><\/p>\n

Wie zijn jullie, waar werken jullie en wat is jullie functie?
\n<\/strong>Wij zijn Juliette van den Berg en Jans Alberts van GiftNation. Ik (Juliette) ben hier procurement manager – inkoop, sourcing en accountmanagement als toeleverancier van loyaliteitsprogramma\u2019s. Ik (Jans) ben Junior sourcing and accounts \u2013 inkoop, sourcing en accountmanagement als toeleverancier van loyaliteitsprogramma\u2019s.<\/p>\n

Hoe is jullie site ontstaan?
\n<\/strong>De site is eigenlijk ontstaan door onderzoek, GiftNation is namelijk toeleverancier van loyaliteitsprogramma’s als de ING-winkel, EuroSparen van Friesland Campina, Thuisbezorgd en Vattenfall. Wij zijn toeleverancier van originele, duurzame en trendy producten voor loyaliteitsprogramma’s, relatiegeschenken, kerstpakketen en keuzecadeau-concepten. Wij zijn pro-actief op zoek naar merken en de producten van morgen.<\/p>\n

Wat zijn de mogelijkheden voor adverteerders via jullie?
\n<\/strong>Wij hebben een aanbod dat op verschillende manieren in te richten is aan campagnes opgezet door GiftNation of het loyaliteitsprogramma. Ik vind het lastig om aan te geven wat het meest rendabel is, omdat we elk merk met deal, looptijd en commissie afspraak op zichzelf beoordelen.<\/p>\n

Affiliate marketing<\/h4>\n

Waarom zijn jullie ooit begonnen met affiliate marketing?
\n<\/strong>Wij zijn ooit begonnen met affiliate management omdat een aantal van de adverteerders waarmee wij samenwerkte zich aangesloten hebben bij TradeTracker, zoals Reebok en Emma Sleep. Voor hun delen wij bijvoorbeeld kortingsvouchers. Deze kortingsvouchers bieden we aan binnen loyalty, Emma in de ING winkel, Reebok bij Thuisbezorgd.<\/p>\n

Welke trends heb je de afgelopen jaren waargenomen in jullie segment?
\n<\/strong>Kortingsvouchers zijn een grote trend t.o.v. van verkoop van producten. Affiliate in zijn geheel heeft en zal een steeds groter aandeel gaan krijgen. We hebben via TradeTracker JBL met een 20% kortingsvoucher op headphones aangeboden bij Thuisbezorgd. Thuisbezorgd is internationaal werkzaam in; NL, BE, FR, DE, AT, CH, DK en PL. Waarbij we het aanbod van JBL in NL, BE, DE, AT, CH en FR hebben aangeboden, waar zij ook werkzaam zijn.<\/p>\n

Welke ontwikkelingen verwacht je binnen affiliate marketing anno 2023?
\n<\/strong>De verwachting is dat we steeds meer via affiliate constructies zullen gaan werken, waar we zien dat het aanbod van kortingsvouchers blijft toenemen en we op deze manier heel transparant de samenwerking op kunnen zetten en monitoren.<\/p>\n

Met welke uitdagingen word je als publisher het vaakst geconfronteerd?
\n<\/strong>Als publisher worden wij vaak geconfronteerd met de beperkte kortingen en\/of deal-mogelijkheden die de adverteerders aanbieden.<\/p>\n

Over een aantal maanden staat Black Friday weer voor de deur. Hoe spelen jullie hierop in?
\n<\/strong>Wij spelen in op Black Friday door nieuwe deals aan te bieden binnen loyalty. Wij hebben mogelijkheden zoals de nieuwsbrief, homepage banners en extra campagnes. Wij gebruiken hierbij het liefste afbeeldingen, extra kortingen en exclusieve deals.<\/p>\n

Tot slot<\/h4>\n

Wat kunnen wij van jullie in de nabije toekomst verwachten?
\n<\/strong>Wij hopen meer campagnes aan te kunnen sluiten en veel transacties te kunnen realiseren voor de adverteerders!<\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: GiftNation, affiliate bij TradeTracker. Wij spraken met Juliette van den Berg en Jans Alberts en zij vertellen ons over meer over GiftNation en de trends die zij hebben opgemerkt in de branche. Wie zijn jullie, waar werken jullie en […]<\/p>\n","protected":false},"author":69,"featured_media":1116176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8314],"class_list":["post-1116175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-nl"],"yoast_head":"\nGiftNation aan het woord - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: GiftNation, affiliate bij TradeTracker. 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