{"id":1116517,"date":"2022-11-26T18:44:10","date_gmt":"2022-11-26T18:44:10","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1116517"},"modified":"2022-11-26T18:44:10","modified_gmt":"2022-11-26T18:44:10","slug":"verschuiving-social-media","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/verschuiving-social-media\/","title":{"rendered":"Verschuiving social media"},"content":{"rendered":"

\"Social<\/p>\n

Kun je social media platformen nog wel sociale media noemen? TikTok noemt zichzelf al een entertainmentplatform. De features die TikTok uniek maken worden nu door andere social media kanalen overgenomen en zo dreigen sociale media platformen hun sociaal toegevoegde waarde te verliezen. Vind er een verschuiving plaats van social media netwerk naar content?<\/strong><\/p>\n

Instagram<\/h4>\n

Neem Instagram<\/a> als voorbeeld. Dit platform is al langere tijd niet meer wat het was. Waar je vroeger de laatste foto\u2019s en video\u2019s van je vrienden kon bekijken, kwamen er later de \u2018stories\u2019 bij zoals Snapchat dit al had. Tegenwoordig zie je steeds meer content van gebruikers die je niet eens volgt. Zo vind er op Instagram al een verschuiving plaats van social media platform naar content platform. Instagram laat weten dat de meeste mensen interactie hebben met hun vrienden via de stories en probeert via de feed juist een heel breed assortiment aan content te bieden voor de gebruikers. Onlangs heeft Instagram een aantal updates gedaan die op veel weerstand konden rekenen. Deze updates zijn na het protest teruggedraaid.<\/p>\n

Steeds meer overeenkomsten<\/h4>\n

Als je terugdenkt aan hoe het vroeger was dan weet je dat elk social media platform zijn eigen USP\u2019s had en dat ze makkelijk te onderscheiden waren van elkaar, is dat nu niet meer het geval. Alle platformen kopi\u00ebren elkaar en vaak zie je dan ook op alle platformen dezelfde content. Op deze manier zijn ze niet van elkaar te onderscheiden. Tijdelijke stories van Snapchat kun je tegenwoordig overal vinden en LinkedIn begint steeds meer op\u00a0 Facebook te lijken.<\/p>\n

Vrienden of influencers?<\/h4>\n

Een vraag die bij de verschuiving komt kijken is dan ook: zijn mensen op social media om naar hun vrienden te kijken of om naar influencers te kijken en te zien wat hen bezighoudt? Het antwoord zal vari\u00ebren van de persoon aan wie je het vraagt. Ook is het dus belangrijk wanneer je deze vraag stelt. Vroeger ging het dus meer over wat je vrienden en familie deden. Om deze reden heet het natuurlijk ook sociale media, want je hebt interactie met je sociale kring op het internet. Tegenwoordig gaat het meer om entertainment en influencers en begint het sociale aspect steeds meer te vervagen. Platformen kunnen niet meer zonder content creators. Dit komt omdat creators een breder publiek naar het platform trekken. Deze twee partijen versterken elkaar dan ook.<\/p>\n

Affiliate marketing<\/h4>\n

Deze verschuiving kan ten goede komen van online marketing campagnes die gebruik maken van influencers. Door het steeds verbeterde algoritme kunnen influencers steeds meer mensen bereiken en is dit dus aantrekkelijk voor bedrijven die deze mensen willen inzetten in hun marketingstrategie. Neem contact op met jouw accountmanager om te kijken of influencermarketing bij de campagne past en welke wellicht interessant zijn.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kun je social media platformen nog wel sociale media noemen? TikTok noemt zichzelf al een entertainmentplatform. De features die TikTok uniek maken worden nu door andere social media kanalen overgenomen en zo dreigen sociale media platformen hun sociaal toegevoegde waarde te verliezen. Vind er een verschuiving plaats van social media netwerk naar content? Instagram Neem […]<\/p>\n","protected":false},"author":69,"featured_media":1116518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8314],"class_list":["post-1116517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-nl"],"yoast_head":"\nVerschuiving social media - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Kun je social media platformen nog wel sociale media noemen? TikTok noemt zichzelf al een entertainmentplatform. 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