{"id":1116655,"date":"2022-11-26T18:55:30","date_gmt":"2022-11-26T18:55:30","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1116655"},"modified":"2022-11-26T18:56:07","modified_gmt":"2022-11-26T18:56:07","slug":"webverkeer-tijdens-de-feestdagen","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/webverkeer-tijdens-de-feestdagen\/","title":{"rendered":"Webverkeer tijdens de feestdagen"},"content":{"rendered":"

\"website<\/p>\n

De meeste websites zien een stijging in hun verkeer tijdens de feestdagen. Tegenwoordig zijn ook \u2018de feestdagen\u2019 in Nederland flink verlengd. Met het steeds populairder worden van Halloween, Black Friday en Cyber Monday zien ook Nederlandse websites tijdens deze periodes een flinke stijging in hun online bezoekers, aankopen en daardoor dus ook de omzet. Veel meer webverkeer in deze periode komt door feestdagen gerelateerde zoekopdrachten. Als je kijkt naar Rijmwoordenboek.nl zie je een piek rond de Sinterklaasperiode. Dit zal komen doordat mensen in deze periode gedichten schrijven voor elkaar en op zoek zijn naar goede rijmwoorden. Een stijging op Lootjes.nl kan ook duiden op het trekken van lootjes rond Sinterklaas en Kerst.<\/strong><\/p>\n

Stijging in de online kerstaankopen<\/h4>\n

De laatste jaren zijn de kerstomzetten jaar-op-jaar flink gestegen. Door de coronapandemie waren de online kerstomzetten hoger dan ooit tevoren. Doordat in de winter de winkels vaak gesloten waren of mensen bang waren om besmet te raken, zijn de online verkopen ook verder gestegen door het toenemende webverkeer. Nu corona weer voorbij lijkt te zijn en de inflatie maar blijft stijgen, is de verwachting dat de online inkomsten zullen dalen. Of dit ook voor het webverkeer geldt, is niet bekend. Ook enkele weken voor kerst, met Black Friday en Cyber Monday, blijven de omzetten stijgen. In Nederland worden deze dagen steeds populairder en mensen geven steeds meer uit.<\/p>\n

Webverkeer tijdens de kerst<\/h4>\n

Met behulp van Google Trends kunnen we goed zien waar het zoekgedrag van mensen in deze tijd van het jaar op gericht is en waar het webverkeer mensen naartoe leidt. Naast de klassieke sites waarvan je verwacht dat ze meer verkeer hebben rond de feestdagen zijn er ook andere sites waar je iets minder snel aan denkt die een stijging hebben in het webverkeer. Zo is er een stijging in websites over vakanties en vrijetijdsbesteding en zie je dat de interesse naar literatuur toeneemt in deze maand.<\/p>\n

Maar er zijn ook zeker dalers. Zo zoeken in de feestmaand 64% minder mensen naar vacatures en opleidingen, 35% minder mensen naar bedrijven en industrie en 30% minder mensen zoeken naar wetgeving en overheid.<\/p>\n

Goede voornemens en de impact op het webverkeer<\/h4>\n

In januari stijgen de zoekaantallen ook naar \u2018loterij\u2019 en \u2018fitness\u2019. Zo lijken de goede voornemens impact te hebben op het webverkeer. Ook zoeken mensen op stoppen met roken en dergelijke termen die beschouwd kunnen worden als goede voornemens.<\/p>\n

Wil jij extra inspelen op de feestdagen of de goede voornemens? Neem dan contact op met jouw persoonlijke accountmanager. Bij TradeTracker zijn diverse publishers aangesloten die inspelen op deze dagen en zo kunnen zorgen voor extra verkeer.<\/p>\n","protected":false},"excerpt":{"rendered":"

De meeste websites zien een stijging in hun verkeer tijdens de feestdagen. Tegenwoordig zijn ook \u2018de feestdagen\u2019 in Nederland flink verlengd. Met het steeds populairder worden van Halloween, Black Friday en Cyber Monday zien ook Nederlandse websites tijdens deze periodes een flinke stijging in hun online bezoekers, aankopen en daardoor dus ook de omzet. Veel […]<\/p>\n","protected":false},"author":69,"featured_media":1116657,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1116655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nWebverkeer tijdens de feestdagen - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"De meeste websites zien een stijging in hun verkeer tijdens de feestdagen. Tegenwoordig zijn ook \u2018de feestdagen\u2019 in Nederland flink verlengd. 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