{"id":1117929,"date":"2022-12-18T15:45:22","date_gmt":"2022-12-18T15:45:22","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1117929"},"modified":"2025-01-04T18:28:17","modified_gmt":"2025-01-04T18:28:17","slug":"opvallen-in-een-volle-mailbox","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/opvallen-in-een-volle-mailbox\/","title":{"rendered":"Opvallen in een volle mailbox"},"content":{"rendered":"

\"volle<\/p>\n

Het einde van 2022 is weer in zicht. Dat betekent dat de feestdagen weer voor de deur staan! Een periode waar jouw marketingvingers van beginnen te tintelen. Maar jij bent niet de enige. De consument wordt belaagd met e-mails. Hoe zorg je er nou voor dat jouw mail opvalt in de volle mailbox van de consument? Op onze blog kun je al tips lezen voor de perfecte decembermail<\/a>. In dit artikel nog 5 tips waardoor de consument w\u00e9l jouw mail leest en jij kunt opvallen in de volle mailbox!<\/strong><\/p>\n

Korte onderwerpregel<\/h4>\n

Een belangrijke tip om meer op te vallen in een volle mailbox is: Houd de onderwerpregel kort maar krachtig. De essentie van de mail komt zo snel en duidelijk over. Ook trekt het meer de aandacht dan een lange onderwerpregel. Daarnaast is het erg mobielvriendelijk. Dit is belangrijk omdat zo\u2019n 80% van alle e-mails op de mobiel geopend worden!<\/p>\n

Maak het persoonlijk<\/h4>\n

Personaliseer je onderwerp. Dit geeft de ontvanger het gevoel dat hij of zij met jou als individu spreekt. Dit kun je bijvoorbeeld doen door het een naam te geven die de ontvanger kan herkennen of door een aparte vraag te stellen die de aandacht trekt. Door deze persoonlijke touch val je nog meer op in een volle mailbox.<\/p>\n

Gebruik de naam van de ontvanger<\/h4>\n

Een derde manier om jezelf te laten opvallen in een volle mailbox is door de naam van de ontvanger toe te voegen aan de onderwerpregel. E-mails met een persoonlijke onderwerpregel worden veel vaker geopend dan e-mails zonder. Door de voornaam van jouw lezer in de onderwerpregel van jouw e-mail te gebruiken, voelt hij zich gewaardeerd.<\/p>\n

Gebruik emoji\u2019s verstandig<\/h4>\n

De onderwerpregel moet beschrijven waar de e-mail over gaat. Dit is het moment waarop je moet opvallen om de aandacht van de ontvanger te trekken. Bij correct gebruik geven emoji’s visueel de inhoud van je e-mail weer. Voeg geen emoji’s toe aan je onderwerpregel om aandacht te krijgen. Consumenten beschouwen e-mails daardoor eerder als weinig waardevol en er kunnen negatieve associaties ontstaan. Gebruik in plaats daarvan alleen emoji’s die echte waarde toevoegen en het bericht versterken. Door context en relevante emotionele waarde te bieden koester je je bedrijfsimago.<\/p>\n

De Cialdini-principes<\/h4>\n

Het overtuigen van jouw lezers is de kern van de marketingwereld. Robert Cialdini is een pionier op dit gebied. De psycholoog beschrijft zeven verschillende be\u00efnvloedingsprincipes<\/a>. Deze kunnen je helpen bij het opstellen van een mail waarmee jij kunt opvallen. Meer tips om de conversie te verhogen aan de hand van psychologische tips lees je op onze blog<\/a>.<\/p>\n

Affiliate marketing<\/h4>\n

De 5 bovenstaande tips kunnen jou helpen jezelf te onderscheiden in de volle mailbox van de consument. Neem dus contact op met jouw accountmanager, zodat er samen gekeken kan worden hoe we jouw mail kunnen laten schitteren in de laatste periode van 2022 en de start van 2023!<\/p>\n","protected":false},"excerpt":{"rendered":"

Het einde van 2022 is weer in zicht. Dat betekent dat de feestdagen weer voor de deur staan! Een periode waar jouw marketingvingers van beginnen te tintelen. Maar jij bent niet de enige. De consument wordt belaagd met e-mails. Hoe zorg je er nou voor dat jouw mail opvalt in de volle mailbox van de […]<\/p>\n","protected":false},"author":69,"featured_media":1117930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8314],"class_list":["post-1117929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-nl"],"yoast_head":"\nOpvallen in een volle mailbox - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Het einde van 2022 is weer in zicht. Dat betekent dat de feestdagen weer voor de deur staan! Een periode waar jouw marketingvingers van beginnen te tintelen. Maar jij bent niet de enige. 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