{"id":1120566,"date":"2023-03-10T05:54:05","date_gmt":"2023-03-10T05:54:05","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1120566"},"modified":"2023-03-10T15:48:21","modified_gmt":"2023-03-10T15:48:21","slug":"nederlanders-shoppen-online","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/nederlanders-shoppen-online\/","title":{"rendered":"Bijna 80 procent Nederlanders shopt wekelijks online"},"content":{"rendered":"

\"Nederlanders<\/p>\n

In Europa zijn Nederlanders de meest frequente online shoppers, iets minder dan 80 procent winkelt namelijk minstens \u00e9\u00e9n keer per week online. Daarbij geven Nederlanders gemiddeld 345 euro per maand uit, hierbij gaat het voornamelijk om kleding, eten en boodschappen. Deze resultaten zijn te zien in de nieuwe Paypal E-commerce Index<\/a>. Het onderzoek laat resultaten zien van 12 Europese landen, waaronder Nederland.<\/strong><\/p>\n

Online shopping uitgaven<\/h4>\n

Wanneer er wordt gekeken naar hoe vaak we online afrekenen dan staat Nederland met stip bovenaan. Het Europees gemiddelde is zo’n 65 procent en maar liefst 78 procent van de Nederlanders koopt wekelijks of vaker online. Nederland bezet de top 3 samen met Griekenland (76 procent) en Belgi\u00eb (72 procent). Qua gemiddelde uitgaven per maand staat Nederland op nummer twee. Zweden staat aan de top, hier geven de consumenten maar liefst 486 euro uit per maand.<\/p>\n

Shop trends<\/h4>\n

Het meest gekochte product is zowel in Europa als in Nederland kleding. Bijna 60 procent van de aankopen is in de categorie kleding. Daarnaast gaat het voornamelijk om eten en drinken en boodschappen die veel online worden aangekocht. Nederland scoort opvallend genoeg het laagste in de categorie gezondheid en cosmetica, maar 24 procent van de aankopen is in deze categorie terwijl dit gemiddeld in Europa 36 procent is.
\nDaarbij heeft ongeveer 40 procent van de Nederlandse shoppers het afgelopen jaar via social media gewinkeld, hierbij scoren alleen Ierland, Belgi\u00eb en Spanje lager. Nederland loopt dus wat betreft het aankopen via social media niet voorop. Maandelijks geven wij gemiddeld 174 euro uit via social media. Hierbij geven retailers aan dat een derde van de omzet via promotie op social media komt.<\/p>\n

Drempels online shoppen<\/h4>\n

Het rapport heeft ook gekeken naar de drempels die worden ervaren bij het doen van een online aankoop. Hierbij geeft 60 procent van de Nederlanders aan wel eens het winkelwagentje te verlaten. De meest voorkomende reden is te hoge verzendkosten. Nederlanders vinden ook maatschappelijke factoren belangrijk, zo heeft voor 25 procent duurzaamheid invloed op het aankoopbesluit. Meer weten over duurzaamheid bij het online shoppen? Lees dan het artikel op onze blog over duurzame bezorging<\/a> of waarom online shoppen helemaal niet zo slecht is voor het milieu<\/a>. Het blijft belangrijk om klanten hier goed over te informeren en te onderzoeken wat de drempels zijn voor het doen van een online aankoop. Wij delen tips hoe je dit kunt doen in het artikel: “klanten maken van bezoekers<\/a>“.\u00a0 Meer weten? Neem dan contact op met het accountmangement team van TradeTracker.<\/p>\n","protected":false},"excerpt":{"rendered":"

In Europa zijn Nederlanders de meest frequente online shoppers, iets minder dan 80 procent winkelt namelijk minstens \u00e9\u00e9n keer per week online. Daarbij geven Nederlanders gemiddeld 345 euro per maand uit, hierbij gaat het voornamelijk om kleding, eten en boodschappen. Deze resultaten zijn te zien in de nieuwe Paypal E-commerce Index. Het onderzoek laat resultaten […]<\/p>\n","protected":false},"author":69,"featured_media":1120461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1120566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nNederlanders shoppen online - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"In Europa zijn Nederlanders de meest frequente online shoppers, iets minder dan 80 procent minstens \u00e9\u00e9n keer per week online winkelt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1120566\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bijna 80 procent Nederlanders shopt wekelijks online\" \/>\n<meta property=\"og:description\" content=\"In Europa zijn Nederlanders de meest frequente online shoppers,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/nederlanders-shoppen-online\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-10T05:54:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T15:48:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2023\/03\/Bijna-80-procent-Nederlands-1200.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Bijna 80 procent Nederlanders shopt wekelijks online\" \/>\n<meta name=\"twitter:description\" content=\" In Europa zijn Nederlanders de meest frequente online shoppers, iets minder dan 80 procent winkelt namelijk minstens \u00e9\u00e9n \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2023\/03\/Bijna-80-procent-Nederlands-1200.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/nl\/nederlanders-shoppen-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/nederlanders-shoppen-online\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/nl\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Bijna 80 procent Nederlanders shopt wekelijks online\",\"datePublished\":\"2023-03-10T05:54:05+00:00\",\"dateModified\":\"2023-03-10T15:48:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/nederlanders-shoppen-online\/\"},\"wordCount\":404,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/nederlanders-shoppen-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2023\/03\/Bijna-80-procent-Nederlands-1200.png\",\"articleSection\":[\"TradeTracker News\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/nl\/nederlanders-shoppen-online\/\",\"url\":\"https:\/\/tradetracker.com\/nl\/nederlanders-shoppen-online\/\",\"name\":\"Nederlanders shoppen online - 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