{"id":1120569,"date":"2023-03-10T15:42:20","date_gmt":"2023-03-10T15:42:20","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1120569"},"modified":"2023-03-10T15:42:20","modified_gmt":"2023-03-10T15:42:20","slug":"influencer-marketing-trends-2023","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/influencer-marketing-trends-2023\/","title":{"rendered":"Influencer marketing trends 2023"},"content":{"rendered":"

\"Influencer<\/p>\n

Influencers worden de afgelopen jaren steeds meer ingezet voor marketing doeleinden, er kan dus geconcludeerd worden dat zij onderdeel zijn geworden van de hele marketingmix. Daarom is het belangrijk de trends voor 2023 te kennen waar marketeers rekening mee dienen te houden. Op deze manier kan influencer marketing op de best mogelijke manier ingezet worden. Een cruciaal socialmediakanaal waar influencers veelvuldig actief zijn is Instagram. Uit onderzoek is gebleken dat het aantal Instagramgebruikers flink is gestegen met maar liefst 11 procent. Daarom is het goed om de essentie van influencer marketing beter te begrijpen.<\/strong><\/p>\n

De power van influencer marketing<\/h4>\n

Om de doelgroep te bereiken wordt extra kracht bijgezet door de influencers, omdat zij een persoonlijke boodschap kunnen toevoegen. Vaak zie je dat irritante advertenties weinig opleveren en frustratie opwekken bij het publiek. Influencer marketing is een effectievere manier om de doelgroep te bereiken. Door platforms als TikTok en Instagram groeit dit harder dan ooit tevoren. De jongere generatie wordt hiermee bereikt, of beter gezegd generatie Z. Zij houden van authenticiteit, en dat wordt met influencer marketing meer bereikt dan met een bewerkte banner die niet meteen de boodschap verkondigt. Daarnaast worden influencers eerder gevolgd dan merken en bereik je zo dus sneller jouw doelgroep.<\/p>\n

Meer aandacht voor cross-channel campaigns<\/h4>\n

In 2023 zijn over het algemeen veel meer mensen actief op verschillende social media kanalen zoals TikTok, Facebook en Instagram. Dit zien we vooral bij de jongere generaties die op meerdere kanalen actief zijn. Het gebruik maken van influencers via meerdere kanalen vergroot daarom nog meer de kans op conversies. Ook komt hier meer diversiteit in, wat helpt om jouw merk te laten groeien. Via TikTok kan de nadruk gelegd worden op het plezier hebben en de ervaring, Instagram legt nadruk op het informatieve stuk en LinkedIn geeft weer nadruk op het zakelijke aspect. Hiermee kan creatief aan de slag worden gegaan en een groter publiek worden bereikt.<\/p>\n

Data-related influencer marketing<\/h4>\n

Een influencer kan op het oog interessant zijn, maar biedt niet altijd garantie op goede resultaten. Vandaar dat bedrijven kiezen voor een data gedreven benadering. Zo wordt voorkomen dat geld weggegooid wordt. Door te kijken naar datapunten kan een potenti\u00eble match makkelijker gevonden worden en weet je wat goed bij je merk past, en of de doelgroep daadwerkelijk bereikt wordt. Hierbij kan goede software helpen in de zoektocht naar de juiste influencers. Meten is uiteindelijk ook weten.<\/p>\n

Affiliate marketing<\/h4>\n

Ook binnen affiliatemarketing is influencer marketing geen onbekend fenomeen, en dragen veel publishers bij aan het vergroten van de online omzet van verschillende bedrijven. Dit wordt duidelijk gemeten in het op maat gemaakte dashboard wat door TradeTracker beschikbaar is gesteld. Ook het in contact treden met publishers kan gemakkelijk via het ticket systeem. Het Real Attribution<\/a> systeem van TradeTracker zorgt ervoor dat alle publishers binnen het conversiepad beloond kunnen worden, dus ook influencers. Wil jij meer weten over de mogelijkheden? Neem dan contact op met het TradeTracker team.<\/p>\n","protected":false},"excerpt":{"rendered":"

Influencers worden de afgelopen jaren steeds meer ingezet voor marketing doeleinden, er kan dus geconcludeerd worden dat zij onderdeel zijn geworden van de hele marketingmix. Daarom is het belangrijk de trends voor 2023 te kennen waar marketeers rekening mee dienen te houden. Op deze manier kan influencer marketing op de best mogelijke manier ingezet worden. […]<\/p>\n","protected":false},"author":69,"featured_media":1120529,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1120569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInfluencer marketing trends 2023 - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Influencers zijn intussen een onderdeel geworden van de hele marketingmix. 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