{"id":1121099,"date":"2023-04-18T14:25:09","date_gmt":"2023-04-18T14:25:09","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1121099"},"modified":"2023-04-18T14:25:09","modified_gmt":"2023-04-18T14:25:09","slug":"klantbeloften","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/klantbeloften\/","title":{"rendered":"Onderscheidende klantbeloften"},"content":{"rendered":"

\"klantbeloften\"<\/p>\n

Klantbeloften worden iedere dag belangrijker. Met klantbeloften kun jij je onderscheiden van de concurrenten en net iets extra bieden. Een goed voorbeeld hiervan is Jumbo. Jumbo biedt namelijk de 7 zekerheden<\/a> van Jumbo. \u2018De goedkoopste service met een lach en vers is ook echt vers\u2019. Daar staat Jumbo voor. Ga na of jouw klantbeloften nog wel actueel zijn en of je mogelijk een stapje extra voor de klant kan zetten. In dit artikel worden 5 tips gegeven voor het opstellen van je klantbeloften:<\/p>\n

1. Onderzoek de klantinzichten<\/strong>
\nDe klantbeloften zijn in het leven geroepen om de klant over te halen om de aankoop bij je jou te doen en niet bij een andere partij. Zorg er daarom voor dat dit de klanten ook daadwerkelijk aanspreekt. Onderzoek en bedenk welke behoefte de klant heeft en blijf deze voortdurend in de gaten houden. Speel in op het probleem dat de klant wil oplossen.<\/p>\n

2. Wees specifiek<\/strong>
\nGeef de klant duidelijkheid en maak de beloften specifiek. Geef er bijvoorbeeld een tijdsduur aan. \u2018Voor 20:00 besteld, morgen in huis\u2019 geeft de klant meer zekerheid dan \u2018Wij proberen zo snel mogelijk te leveren\u2019. De laatste belofte is niet duidelijk, want wat houdt zo snel mogelijk in? Wat voor jou snel is, kan voor een ander heel langzaam zijn.<\/p>\n

3. Belofte maakt schuld<\/strong>
\nBedenk samen met je collega\u2019s wat de klant altijd mag en kan verwachten van jullie dienst of product(en). Als dit duidelijk is bedenk dan vervolgens wat jullie als onderneming de klant willen beloven. Maak de klantbeloften haalbaar, maar zorg ervoor dat het niet te makkelijk haalbaar is en je nog een extra stapje moet zetten om te de klantbeloften te halen.<\/p>\n

4 Houd het simpel, maar niet t\u00e9 simpel<\/strong>
\nHoud het zowel in de formulering als in de belofte simpel. Hierdoor zorg je ervoor dat iedereen de klantbeloften kan begrijpen. Gebruik dus geen lastige begrippen en zorg ervoor dat er geen verkeerde opvattingen van de belofte ontstaan. Test de beloftes bijvoorbeeld bij je doelgroep voordat je deze bekend maakt aan de wereld.
\nBelangrijk om in gedachten te houden is dat de klantenbeloften ook weer niet t\u00e9 simpel moeten zijn. Te simpele klantbeloften kunnen er juist weer voor zorgen dat je je helemaal niet onderscheidt. Daarnaast moeten de klantbeloften ervoor zorgen dat de onderneming op scherp staat en ernaar streeft om ze te behalen.<\/p>\n

5. Deel actief<\/strong>
\nDeel de klantbeloften zowel intern als extern en doe dit actief. Begin met je collega\u2019s, zodat intern iedereen achter de beloften staat. Hierdoor leven zij de beloftes ook na en dat wordt weer overgebracht naar de klant. Je team kan namelijk ook het best vertellen of de beloftes haalbaar zijn of niet.<\/p>\n

Ben jij benieuwd hoe jij klantbeloften kan verbeteren? Bespreek dit dan met je team of neem dan contact op met TradeTracker. Lees ook meer over het leren kennen van je klant<\/a> door middel van een persona. Dit kan helpen bij het opstellen van de klantbeloften.<\/p>\n","protected":false},"excerpt":{"rendered":"

Klantbeloften worden iedere dag belangrijker. Met klantbeloften kun jij je onderscheiden van de concurrenten en net iets extra bieden. Een goed voorbeeld hiervan is Jumbo. Jumbo biedt namelijk de 7 zekerheden van Jumbo. \u2018De goedkoopste service met een lach en vers is ook echt vers\u2019. Daar staat Jumbo voor. Ga na of jouw klantbeloften nog […]<\/p>\n","protected":false},"author":69,"featured_media":1121204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1121099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nOnderscheidende klantbeloften - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Klantbeloften worden iedere dag belangrijker. 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