{"id":1121284,"date":"2023-04-19T14:55:48","date_gmt":"2023-04-19T14:55:48","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1121284"},"modified":"2023-04-19T15:02:48","modified_gmt":"2023-04-19T15:02:48","slug":"online-bereik-reisbranche-groter-dan-pre-corona","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/online-bereik-reisbranche-groter-dan-pre-corona\/","title":{"rendered":"Online bereik reisbranche groter dan pre-corona"},"content":{"rendered":"

\"online<\/p>\n

Het online bereik van bedrijven uit de reisbranche is ondanks de turbulente jaren inmiddels weer flink gegroeid. Dit betekent dat de consument online weer actief bezig is met vakanties boeken. Uit onderzoek van GfK GXL DAM is gebleken dat ruim 8,6 miljoen unieke personen \u00e9\u00e9n of meerdere websites en\/of apps van reismerken hebben bezocht in februari 2023. Dit komt neer op een stijging van 25% ten opzichte van het jaar ervoor. De laatste keer dat er meer dan 8 miljoen personen bedrijven uit de reisbranche online wisten te vinden was in februari 2020.<\/strong><\/p>\n

Doelgroepen<\/h4>\n

Vooral de stijging onder de 65-plussers springt er bovenuit met een groei van 30% ten opzichte van 2022. Toch hadden de 35 \u2013 49-jarigen nog het grootste aandeel in februari dit jaar. Onder deze groep bezocht ruim twee derde een website of app van een merk in de reisbranche.<\/p>\n

Online bereik via smartphones<\/h4>\n

Tevens is er duidelijk geworden dat er een aanzienlijke groei in smartphone gebruik is. Er is namelijk geen stijging geweest in het online bereik middels desktop\/laptop ten opzichte van twee jaar ervoor. Daarentegen is het aandeel van smartphone bezoeken naar 35% gestegen. Vanzelfsprekend is de stijging voornamelijk zichtbaar bij jongeren en 35-49-jarigen.<\/p>\n

Bezoekfrequentie<\/h4>\n

Het aantal bezoeken dat de consument bracht aan de website of app van een reisbranchemerk was in februari dit jaar ook weer op hetzelfde niveau als dezelfde maand in 2020. 45% van de bezoekers bezocht tijdens 1 of 2 dagen in de maand een reismerk en 55% zelfs 3 dagen of vaker.<\/p>\n

Online bereik & affiliate marketing<\/h4>\n

Ook bij TradeTracker Nederland zien we sinds eind december weer een flinke groei in verkeer en boekingen bij onze travel aanbieders. Alhoewel we bij een deel nog niet op het niveau van 2019 zitten, zijn we goed op weg.
\nAffiliate marketing kan een aanzienlijke rol spelen in je online zichtbaarheid. Om deze reden is het regelmatig beschikbaar stellen van een nieuwe bannerset ook van groot belang. Over het algemeen is dit niet het promotiemateriaal waar de meeste sales uitkomen, maar het wordt wel ter ondersteuning van andere promotie ingezet. Denk hierbij aan een banner in een artikel of aan de zijkant van een blogpost.<\/p>\n

Benieuwd hoe je de zichtbaarheid van jouw merk kunt vergroten of heb je interesse in het opstarten van een affiliate programma? Neem dan contact op met TradeTracker of download de brochure<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Het online bereik van bedrijven uit de reisbranche is ondanks de turbulente jaren inmiddels weer flink gegroeid. Dit betekent dat de consument online weer actief bezig is met vakanties boeken. Uit onderzoek van GfK GXL DAM is gebleken dat ruim 8,6 miljoen unieke personen \u00e9\u00e9n of meerdere websites en\/of apps van reismerken hebben bezocht in […]<\/p>\n","protected":false},"author":69,"featured_media":1121238,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1121284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nOnline bereik reisbranche groter dan pre-corona<\/title>\n<meta name=\"description\" content=\"Het online bereik van bedrijven uit de reisbranche is ondanks de turbulente jaren inmiddels weer flink gegroeid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1121284\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online bereik reisbranche groter dan pre-corona\" \/>\n<meta property=\"og:description\" content=\"Het online bereik van bedrijven uit de reisbranche is ondanks de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/online-bereik-reisbranche-groter-dan-pre-corona\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-19T14:55:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-19T15:02:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2023\/04\/travel-1200x500-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Online bereik reisbranche groter dan pre-corona\" \/>\n<meta name=\"twitter:description\" content=\" Het online bereik van bedrijven uit de reisbranche is ondanks de turbulente jaren inmiddels weer flink gegroeid. 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