{"id":1122228,"date":"2023-06-19T17:49:26","date_gmt":"2023-06-19T17:49:26","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1122228"},"modified":"2023-06-21T12:41:48","modified_gmt":"2023-06-21T12:41:48","slug":"affiliate-events","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/affiliate-events\/","title":{"rendered":"Affiliate events en trips, wat is de toegevoegde waarde?\u00a0 \u00a0"},"content":{"rendered":"

\"affiliate
\nAffiliate events en trips worden nog relatief weinig georganiseerd, terwijl de toegevoegde waarde enorm is. Een sterke samenwerking tussen een affiliate en een adverteerder is de basis voor een succesvolle affiliate campagne. Betrokkenheid bij het programma vanuit de adverteerder is daarom noodzakelijk om een goede band op te bouwen met de affiliate partners.<\/strong><\/p>\n

Samen groeien<\/h4>\n

De betrokkenheid begint al bij het regelmatig inloggen in het dashboard, resultaten analyseren en reageren op ticketberichten. Maar je kunt natuurlijk ook proactief contact maken met affiliates die mooie resultaten behalen of waar jij potentie in ziet. In veel gevallen wordt dit enorm gewaardeerd door affiliates en staan ze altijd open om het gesprek aan te gaan en de samenwerking te optimaliseren.<\/p>\n

Door frequent contact te hebben kun je samen met de affiliate de resultaten bespreken en kijken waar kansen liggen om het aantal conversies te verhogen. Zo kun je bijvoorbeeld met hen afstemmen welke producten of bestemmingen extra aandacht nodig hebben in specifieke periodes. Daarnaast hebben affiliates vaak interessante feedback waardoor de resultaten ook weer kunnen verbeteren.<\/p>\n

Naast het gebruikelijke contact per email of online meetings kun je het ook nog persoonlijker maken door de affiliates uit te nodigen voor een persoonlijke meeting, lunch, affiliate dag of zelfs een trip.<\/p>\n

Verschillende affiliate bijeenkomsten<\/h4>\n

Landal<\/a> en Booking Boosters<\/a>\u00a0zijn partijen die jaarlijks een aantal affiliates uitnodigen voor een gezellig affiliate event in de vorm van een parken dag. Tijdens een dergelijke dag wordt er vaak een presentatie gegeven en wordt er op \u00e9\u00e9n of meerdere parken een rondleiding verzorgd. Affiliates krijgen hierdoor de kans om verschillende soorten accommodaties vast te leggen. Ook nodigde Sunweb Cruises<\/a> eerder dit jaar een aantal affiliates uit om een cruiseschip in Rotterdam te bezichtigen en samen te lunchen.<\/p>\n

TUI<\/a> doet er nog een schepje bovenop door jaarlijks een affiliate trip te organiseren voor de top affiliates van de campagne. Deze trip wordt georganiseerd als blijk van waardering, maar ook zeker om de samenwerking te verbeteren en de betreffende bestemming extra op de kaart te zetten. Zo ging de reis in 2022 naar Senegal<\/a> en werd dit jaar het kleurrijke Marokko bezocht. Wederom een geweldige trip.<\/p>\n

Relaties opbouwen en content maken<\/h4>\n

Deze affiliate events en trips worden georganiseerd om affiliates de mogelijkheid te geven om het merk te ervaren, maar ook om een camping, vakantiepark of hotel te bezoeken. Tegelijkertijd kunnen zij hier zelf foto’s en video’s maken die gebruikt kunnen worden in het ontwikkelen van nieuwe content. Vanzelfsprekend is het makkelijker om een bestemming of product te promoten wanneer je er zelf ervaring mee hebt of daadwerkelijk de sfeer hebt kunnen proeven.\u00a0 Daarnaast verstevigt het de relatie tussen de adverteerder en de affiliates enorm. De affiliates weten zo wie er achter het programma zit en zullen daardoor makkelijker contact opnemen met vragen of verzoeken.<\/p>\n

Vanuit TradeTracker moedigen wij dit soort initiatieven dan ook zeker aan, omdat we echt zien dat het een verschil maakt. Affiliates worden loyaler naar een merk toe en zullen extra moeite doen om jouw producten zo goed mogelijk weer te geven en onder de aandacht te brengen.<\/p>\n

Heb jij ook interesse in het organiseren van een event of ander soort bijeenkomst voor affiliates? Neem contact op met een van de accountmanagers om samen naar de mogelijkheden te kijken.<\/p>\n","protected":false},"excerpt":{"rendered":"

Affiliate events en trips worden nog relatief weinig georganiseerd, terwijl de toegevoegde waarde enorm is. Een sterke samenwerking tussen een affiliate en een adverteerder is de basis voor een succesvolle affiliate campagne. Betrokkenheid bij het programma vanuit de adverteerder is daarom noodzakelijk om een goede band op te bouwen met de affiliate partners. Samen groeien […]<\/p>\n","protected":false},"author":69,"featured_media":1122318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1122228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nAffiliate events en trips, wat is de toegevoegde waarde?<\/title>\n<meta name=\"description\" content=\"Affiliate events en trips dragen bij aan een sterke samenwerking tussen een affiliate en een adverteerder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1122228\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affiliate events en trips, wat is de toegevoegde\" \/>\n<meta property=\"og:description\" content=\"Affiliate events en trips dragen bij aan een sterke samenwerking\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/affiliate-events\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-19T17:49:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-21T12:41:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2023\/06\/1200x500-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Affiliate events en trips, wat is de toegevoegde\" \/>\n<meta name=\"twitter:description\" content=\" Affiliate events en trips worden nog relatief weinig georganiseerd, terwijl de toegevoegde waarde enorm is. 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