{"id":1124639,"date":"2023-09-25T15:06:10","date_gmt":"2023-09-25T15:06:10","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1124639"},"modified":"2023-10-04T08:08:49","modified_gmt":"2023-10-04T08:08:49","slug":"webmedia-in-de-spotlight","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/webmedia-in-de-spotlight\/","title":{"rendered":"Web en Media aan het woord"},"content":{"rendered":"

\"webnmedia<\/p>\n

TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Deze keer in de spotlight: Mandy van Elp<\/a>, mede-eigenaar van Web&Media. Mandy deelt waar zij met hun sites tegenaanlopen en vertelt over ontwikkelingen in de markt.<\/strong><\/p>\n

Intro<\/h4>\n

Wie ben je, waar werk je en wat is jouw functie?<\/strong>
\nIk ben Mandy van Elp, mede-eigenaar van Web&Media<\/a> samen met mijn zakenpartner Mark en uitgever van diverse websites zoals bestereistijd.nl en bricklord.nl<\/p>\n

Waarmee onderscheidt<\/span> Web&Media en de websites die daarbij horen zich?<\/strong>
\nWe hebben een wereldwijd portfolio van websites in diverse niches, waarbij bijvoorbeeld Bestereistijd.nl zich onderscheid door de connectie tussen weer en klimaatinfo enerzijds en reizen anderzijds. Een hele andere niche is Bricklord.nl, waar we voor de Legofans altijd het laatste nieuws bieden over de nieuwe lego sets die gaan uitkomen. Ook kan men de voordeligste prijzen van verschillende webshops vinden. Daarnaast zijn we altijd bezig met nieuwe niches om ons portfolio uit te breiden.<\/p>\n

Hoe ben je in de affiliate wereld terecht gekomen?<\/strong>
\nNa diverse online projecten, waaronder een website waar een visum voor Turkije gekocht kon worden en een webshop in onesies, hadden we ervaring met affiliate marketing via een vakantieaanbiedingen website waar we veel te weinig energie in hadden gestoken. We besloten opnieuw te beginnen met de website Bestereistijd.nl. Hier leek een hybride verdienmodel met zowel affiliatelinks, advertenties en gesponsorde content ons geschikt voor. Vervolgens hebben we de website gekopieerd naar tientallen andere landen. Toen affiliate marketing ons goed beviel zijn we ook andere projecten begonnen.<\/p>\n

Affiliate marketing algemeen<\/h4>\n

Met welke uitdagingen word jij als publisher het vaakst geconfronteerd?<\/strong>
\nDe opkomst van mobiel verkeer en het ontbreken van goed ingestelde cross device tracking is een serieuze uitdaging. Ook houden we de ontwikkeling van AI goed in de gaten en onderzoeken we hoe we dit kunnen toepassen binnen onze eigen websites.<\/p>\n

Waar berust je keuze voor de promotie van een campagne op?<\/strong>
\nIn de eerste plaats een combinatie van conversie en het commissiemodel. We hebben inmiddels een weging gemaakt per campagne zodat automatisch de best converterende campagnes worden getoond aan onze bezoekers. Door het constant monitoren van onze campagnes weten we goed wat wel en niet werkt voor onze doelgroep op ieder van onze websites.<\/p>\n

Met wat voor adverteerders werk je het best samen, en waarom?<\/strong>
\nIk werk het beste samen met adverteerders die duidelijk zijn in de voorwaarden en voor een langdurig en solide partnerschap gaan. Ook is het fijn als een adverteerder open staat voor aanpassingen in de productfeeds, omdat we deze veel gebruiken. Soms mist er bepaalde informatie in een productfeed die essentieel is voor ons om de adverteerder te kunnen promoten. Door een fijne samenwerking komen we tot het beste resultaat.<\/p>\n

Tot slot<\/h4>\n

Welke trends verwacht jij dit jaar terug te zien in de reisbranche?<\/strong>
\nIk verwacht steeds meer bewust toerisme te zien: verder weg van de gebaande paden en met oog voor instandhouding van natuur en cultuur. Toerisme met respect voor de omgeving en samenleving.<\/p>\n

Kun je ons een voorbeelden geven waarop je hebt moeten innoveren om je websites aan te passen aan veranderende technologische trends?<\/strong>
\nHet mobiel gebruik van de websites is de afgelopen jaren ontzettend snel gegaan. Bestaande en nieuwe websites bouwen we daarom mobile-first, omdat daar de meeste bezoekers vandaan komen en dit alleen nog maar zal stijgen in de toekomst. We hebben ge\u00efnvesteerd in betere servers en zorgen ervoor dat de websites zo snel mogelijk laden, waar ter wereld onze bezoeker zich ook bevindt.<\/p>\n

Wat kunnen wij qua ontwikkelingen in de nabije toekomst van jou verwachten?<\/strong>
\nIn de nabije toekomst verwachten we nieuwe projecten op te zetten en de huidige projecten voort te zetten en uit te breiden. Daarin gaan we wel steeds bewustere keuzes maken over hoe en met wie we samenwerken.<\/p>\n

Zou je TradeTracker aanbevelen aan andere adverteerders en publishers? Zo ja, waarom?<\/strong>
\nJa, omdat ik TradeTracker eigenlijk het fijnste platform vind om mee te werken. Duidelijk, overzichtelijk en makkelijk in gebruik. Daarnaast is er een groot aanbod van adverteerders en zijn de productfeeds vaak uitgebreid.<\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Deze keer in de spotlight: Mandy van Elp, mede-eigenaar van Web&Media. Mandy deelt waar zij met hun sites tegenaanlopen en vertelt over ontwikkelingen in de markt. Intro Wie ben je, waar werk je en wat is jouw functie? Ik ben Mandy van Elp, mede-eigenaar […]<\/p>\n","protected":false},"author":69,"featured_media":1124504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1124639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nWeb&Media aan het woord - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"TradeTracker\u202fzet regelmatig verschillende\u202fpublishers, adverteerders of mediabureaus in de spotlight. 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