{"id":1124640,"date":"2023-09-25T17:12:34","date_gmt":"2023-09-25T17:12:34","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1124640"},"modified":"2023-09-29T15:38:58","modified_gmt":"2023-09-29T15:38:58","slug":"personalisatie-in-e-commerce","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/personalisatie-in-e-commerce\/","title":{"rendered":"Personalisatie in e-commerce"},"content":{"rendered":"

\"personalisatie\"<\/p>\n

Personalisatie kan niet ontbreken wanneer je een band wil opbouwen met de klant. Als adverteerder wil je dat jouw klanten een fijne ervaring hebben wanneer zij iets bij jou kopen. Je wil het vertrouwen opbouwen en er daarmee voor zorgen dat de klant vaker voor jou kiest in plaats van een concurrent. Het is dan ook belangrijk om hier een strategie aan te koppelen.<\/strong><\/p>\n

Personaliseren? Waarom?<\/h4>\n

Als adverteerder weet jij exact wat het aankoopproces<\/a> is van een klant. Sommige adverteerders gebruiken voor de personalisatie bijvoorbeeld een aanbevolen product die naar boven komt wanneer een consument een bepaald product selecteert of al meerdere vergelijkbare producten bekeken heeft. Ook kunnen klanten bijvoorbeeld persoonlijke aanbiedingen ontvangen in een nieuwsbrief. Maar waarom is dit belangrijk? Door een band op te bouwen met de klant, kun je er als adverteerder ervoor zorgen dat de klant geen eenmalige aankoop doet, maar een loyale klant wordt. Hieronder staan een aantal tips hoe je dit kunt realiseren.<\/p>\n

Tip 1: Personaliseer de homepage<\/strong>
\nEr zijn meerdere manieren waarop een adverteerder de homepage kan personaliseren. De homepage is de allereerste indruk die de klant krijgt van het merk\/product. Dit is dan ook een goed moment om de klant welkom te heetten en er meteen een goede eerste indruk van te maken. Je kunt er bijvoorbeeld voor kiezen om de klant te laten inloggen zodat je alle informatie van bijvoorbeeld eerdere aankopen kunt tonen. Ook zorgt dit ervoor dat je de persoonlijke aanbiedingen meteen kunt tonen op de homepage naast eventuele standaard aanbiedingen.<\/p>\n

Tip 2: Personalisatie in content<\/strong>
\nHet is daarnaast belangrijk dat de klanten zo veel mogelijk informatie te zien krijgen die interessant is voor hun. Je wil dat de klant het idee heeft dat hij\/zij precies op de goede plek aan het zoeken is naar informatie en daarbij overtuigd wordt tot een aankoop. Je kunt de content daarnaast ook afstemmen op eerdere aankopen of eerder zoekgedrag.<\/p>\n

Tip 3: Personalisatie in de e-mail campagnes<\/strong>
\nDe inhoud van een mailing moet interessant zijn voor een specifieke klant. Het is hierbij wel belangrijk dat de inhoud van de mail ook exact hetzelfde op de website getoond wordt, anders kan dit zorgen voor verwarring. Het zou jammer zijn wanneer er aandacht gevestigd wordt op een desbetreffende aanbieding die niet op de homepage te vinden is. Zorg ervoor dat de klant zich speciaal voelt en val op met jouw e-mailmarketing<\/a>.<\/p>\n

Conclusie<\/h4>\n

Het is dus belangrijk dat het aankoopproces zo gemakkelijk mogelijk verloopt. Hierbij wordt de klant ondersteunt door persoonlijk aanbiedingen en aanbevelingen waardoor zij zich ook begeleidt voelen in het gehele proces. Achteraf kun je ook nog een gepersonaliseerde email sturen waarin andere aanbevolen producten staan. Bouw zoveel mogelijk vertrouwen op tijdens het proces en zorg voor een prettige ervaring.<\/p>\n","protected":false},"excerpt":{"rendered":"

Personalisatie kan niet ontbreken wanneer je een band wil opbouwen met de klant. Als adverteerder wil je dat jouw klanten een fijne ervaring hebben wanneer zij iets bij jou kopen. Je wil het vertrouwen opbouwen en er daarmee voor zorgen dat de klant vaker voor jou kiest in plaats van een concurrent. Het is dan […]<\/p>\n","protected":false},"author":69,"featured_media":1124540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1124640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nPersonalisatie in e-commerce - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Je wil het vertrouwen opbouwen en er daarmee voor zorgen dat de klant vaker voor jou kiest in plaats van een concurrent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1124640\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalisatie in e-commerce TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Je wil het vertrouwen opbouwen en er daarmee voor zorgen dat de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/personalisatie-in-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-25T17:12:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-29T15:38:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2023\/09\/Personalisatie-1200x500-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Personalisatie in e-commerce\" \/>\n<meta name=\"twitter:description\" content=\" Personalisatie kan niet ontbreken wanneer je een band wil opbouwen met de klant. 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