{"id":1127093,"date":"2024-01-17T20:29:15","date_gmt":"2024-01-17T20:29:15","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1127093"},"modified":"2024-01-29T10:23:19","modified_gmt":"2024-01-29T10:23:19","slug":"impact-maken-met-marketing","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/impact-maken-met-marketing\/","title":{"rendered":"Impact maken met marketing"},"content":{"rendered":"

\"Impact<\/p>\n

Steeds meer bedrijven houden zich bezig met duurzaamheid en proberen een product te verkopen die een betere impact maakt op de wereld. Het gaat er dus niet alleen meer om dat bedrijven groeien en maximaal geld verdienen, maar ook dat ze impact maken op een betere wereld. Dit is ook voor steeds meer klanten belangrijk en zij zullen dus ook hiernaar kijken bij het overwegen van bepaalde producten. Eerder schreven we al over hoe je duurzaamheid kan stimuleren in een cocurrende markt<\/a>. Maar er zijn ook een aantal verschillende marketingprincipes om impact mee te maken, wij benoemen ze in dit artikel.<\/strong><\/p>\n

Toekomstvisie<\/h4>\n

Impact maken heeft alles te maken met een blik werpen op de toekomst. We willen namelijk een betere wereld achterlaten voor onszelf, maar ook voor alle nakomelingen. Het is daarom belangrijk voor een organisatie om met een duidelijke toekomstvisie te komen. Vaak hebben organisaties een droombeeld waar zij naartoe willen werken. Het is daarom belangrijk om dit duidelijk onder elkaar te zetten en dit kenbaar te maken binnen het bedrijf, maar ook naar de klanten toe.<\/p>\n

Transparantie<\/h4>\n

Het is ook belangrijk om transparantie te bieden naar de klant. Laat ook vooral weten wat er misgaat en hoe je daaraan werkt. Alleen zo kan je samen tot een product komen die voor iedereen relevant is en waar iedereen profijt van heeft. Als een bedrijf alleen maar de<\/span> positieve dingen deelt is dit voor een klant niet realistisch en schept dit verder ook geen dichtere connectie.<\/p>\n

Next-level oplossing<\/h4>\n

Vaak worden er nutteloze innovaties gedaan die uiteindelijk voor niemand relevant zijn of voor geen verbeteringen in het product zorgen. Om impact te maken op de wereld is een next-level oplossing nodig. In plaats van telkens te komen met hele kleine veranderingen kan je er ook voor kiezen om \u00e9\u00e9n keer een hele grote aanpassing te doen die ook duidelijk zichtbaar is en waarvan de klant ook meteen het idee heeft dat dit interessant is.<\/p>\n

Community<\/h4>\n

Impactorganisaties hebben veel baat bij actieve consumenten. Daarom proberen ze ook vaak samen te werken met hun klanten om zo tot een product te komen wat meer impact kan maken. Het werkt ook goed om een soort community te vormen. De Dopper Wave heeft bijvoorbeeld al meer dan 1 miljoen mensen bereikt via ruim 8.000 individuen en bijna 1.000 organisaties. Samen kom je dus veel verder dan alleen.<\/p>\n

Crowdfunding<\/h4>\n

Vaak worden er ook crowdfunding campagns opgezet door impactbedrijven, hier komen de 4 bovengenoemde punten samen. Hierin is het namelijk belangrijk om een duidelijke toekomstvisie te hebben en te delen, transparantie te bieden, te komen met een next-level oplossing en het betrekken van een community.<\/p>\n

We zien natuurlijk dat al steeds meer bedrijven proberen een impact te maken. Bijvoorbeeld door helemaal niet meer mee te doen aan Black Friday, of een groenere variant daarvan inzetten. Zo deed ANWB<\/a> in 2023 al mee aan Green Friday door geen extra kortingen aan te bieden.<\/p>\n

Maak jij met jouw product(en) al impact op een betere wereld en wil je hier meer over kwijt? Laat het dan weten aan het team van account managers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Steeds meer bedrijven houden zich bezig met duurzaamheid en proberen een product te verkopen die een betere impact maakt op de wereld. Het gaat er dus niet alleen meer om dat bedrijven groeien en maximaal geld verdienen, maar ook dat ze impact maken op een betere wereld. Dit is ook voor steeds meer klanten belangrijk […]<\/p>\n","protected":false},"author":69,"featured_media":1127059,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1127093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nImpact maken met marketing - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Het gaat er dus niet alleen meer om dat bedrijven groeien en maximaal geld verdienen, maar ook dat ze impact maken op een betere wereld.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1127093\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact maken met marketing TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Het gaat er dus niet alleen meer om dat bedrijven groeien en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/impact-maken-met-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-17T20:29:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-29T10:23:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/01\/Impact-maken-met-marketing-1200x500-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1208\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Impact maken met marketing\" \/>\n<meta name=\"twitter:description\" content=\" Steeds meer bedrijven houden zich bezig met duurzaamheid en proberen een product te verkopen die een betere impact maakt op \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/01\/Impact-maken-met-marketing-1200x500-1-1200x559.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/nl\/impact-maken-met-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/impact-maken-met-marketing\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/nl\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Impact maken met marketing\",\"datePublished\":\"2024-01-17T20:29:15+00:00\",\"dateModified\":\"2024-01-29T10:23:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/impact-maken-met-marketing\/\"},\"wordCount\":513,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/impact-maken-met-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/01\/Impact-maken-met-marketing-1200x500-1.png\",\"articleSection\":[\"TradeTracker News\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/nl\/impact-maken-met-marketing\/\",\"url\":\"https:\/\/tradetracker.com\/nl\/impact-maken-met-marketing\/\",\"name\":\"Impact maken met marketing - 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