{"id":1131539,"date":"2024-09-26T10:33:49","date_gmt":"2024-09-26T10:33:49","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1131539"},"modified":"2024-09-26T12:33:22","modified_gmt":"2024-09-26T12:33:22","slug":"interview-adverteerder-internet-bikes-com","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-adverteerder-internet-bikes-com\/","title":{"rendered":"Interview adverteerder Internet-bikes.com"},"content":{"rendered":"

\"Interview<\/p>\n

TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Harm Roelofs<\/a>, Performance Marketeer bij Foris<\/a>. Hij houdt zich voornamelijk bezig met de affiliates binnen Foris: Internet-bikes.com. Lees in dit interview hoe Internet-bikes.com inzet op performance marketing en affiliate marketing.<\/strong><\/p>\n

Intro<\/h4>\n

Wie ben je en wat houdt jouw rol in bij Internet-bikes.com?<\/strong>
\nIk ben Harm Roelofs, Performance Marketeer bij Foris. Wij zijn een e-commerce speler gericht op het buitenleven en actief op de Nederlandse-, Belgische en Duitse markt. Ik houd me voornamelijk bezig met onze performance marketingkanalen zoals Google Ads\/Bing, maar beheer dus ook de affiliates binnen Foris: Internet-bikes.com. Internet-Bikes is d\u00e9 online fietsenwinkel met een groot en uniek assortiment fietsen, fietsonderdelen en fietsaccessoires. Of je nu opzoek bent naar een stadsfiets of omafiets, een robuuste transportfiets of een leuke kinderfiets, in onze online fietsenwinkel heb je altijd een ruime keuze.<\/p>\n

Waarom is Foris uniek, wat is jullie toegevoegde waarde voor de consument?<\/strong>
\nForis heeft vier grote webwinkels die eigenlijk \u201cAlles voor een sportief buitenleven\u201d bieden. Dit doen we met producten zoals (elektrische) fietsen, speelgoed, keukenbenodigdheden en outdoor. Waaronder ook onze eigen merken als AMIGO en Rucanor. Producten met een leuk en fris design, tegen een goede prijs, waardoor ze voor iedereen bereikbaar zijn. Daarnaast willen we de beste klantervaring bieden, van ontvangst tot na aankoop van de producten.<\/p>\n

Waarom zijn jullie ooit begonnen met affiliate marketing?<\/strong>
\nHet is een laagdrempelige manier van marketing voor ons omdat het \u201cno cure no pay\u201d is. We betalen natuurlijk pas commissie als een klant daadwerkelijk iets koopt.<\/p>\n

Affiliate marketing algemeen<\/h4>\n

De zomer is een belangrijke periode, hoe bereiden jullie de affiliate hier dan op voor?<\/strong>
\nDe zomerperiode is voor ons erg belangrijk aangezien een groot assortiment ook seizoensgebonden producten zijn. Tijdens deze periode zijn er ook vaak deals of acties, bijvoorbeeld omtrent vakantiegeld, waar we natuurlijk een goede uplift zien.<\/p>\n

Met welk type publisher werken jullie het best samen en hoe kunnen zij jullie het beste promoten?<\/strong>
\nWe werken eigenlijk met bijna alle soorten publishers samen, van cashback websites tot aan content\/blog publishers mits het natuurlijk een toegevoegde waarde heeft voor ons.<\/p>\n

Waarom zouden publishers juist Internet-bikes.com moeten promoten?<\/strong>
\nOns assortiment sluit goed aan op de doelgroep van onze publishers.<\/p>\n

Wat is jouw advies aan adverteerders om een succesvolle affiliate campagne op te zetten?<\/strong>
\nZoek uit (samen met je accountmanager) welke partijen mogelijk interessant voor je kunnen zijn en ook goed aansluiten bij je producten of diensten. Vervolgens zou ik focussen op de langdurige relaties met je publishers zodat ze je ook blijven promoten. Probeer daarbij ook regelmatig content te delen binnen Tradetracker.<\/p>\n

Trends<\/h4>\n

Welke ontwikkelingen heb je de afgelopen tijd waargenomen in jullie segment?<\/strong>
\nDe fietswereld is eigenlijk continu in beweging, de populariteit van de elektrische fietsen is afgelopen jaren flink gestegen maar zo ook de concurrentie. Wat we vaak zien, is dat er veel is ingekocht tijdens corona waardoor er nu nog een overstock is bij veel partijen van elektrische fietsen.<\/p>\n

Hoe spelen jullie in op trends binnen de shoppingbranche?<\/strong>
\nNaast een groeiende markt neemt de concurrentie ook nog steeds toe, dit zorgt ook vaak voor een prijzenoorlog. Wij zetten graag in op onze eigen merken met unieke proposities in plaats van hierin mee te gaan.<\/p>\n

Hoe kunnen publishers Internet-bikes.com het beste promoten?<\/strong>
\nOngeveer elke maand wordt ons promotiemateriaal ge\u00fcpdatet met nieuwe producten, aanbiedingen enzovoorts zodat publishers deze makkelijk kunnen gebruiken.<\/p>\n

Samenwerking TradeTracker<\/h4>\n

Welke verandering of ontwikkeling in jullie affiliate marketingactiviteiten en -resultaten heeft je het meest verrast sinds de samenwerking met TradeTracker en waarom?<\/strong>
\nToen we begonnen met Tradetracker deden we er nog weinig mee, maar nu we met meer focus aan de slag zijn, zien we ook goede resultaten terugkomen. En daar draait het uiteindelijk toch om. Een goede samenwerking is hiervoor toch belangrijk.<\/p>\n

Tot slot<\/h4>\n

Wat kunnen wij in de nabije toekomst van Internet-bikes.com verwachten qua ontwikkelingen?<\/strong>
\nNatuurlijk verwachten we nog steeds verder te gaan groeien, dus alleen maar meer.<\/p>\n

Zou je TradeTracker aanbevelen aan andere adverteerders en publishers? Zo ja, waarom?<\/strong>
\nJa, ik zou Tradetracker zeker aanbevelen. Tradetracker denkt graag mee met de mogelijkheden en kansen die er liggen voor ons en het contact hierbij is goed. We krijgen altijd een snelle reactie en als het nodig is, is een overleg inplannen altijd goed.<\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Harm Roelofs, Performance Marketeer bij Foris. Hij houdt zich voornamelijk bezig met de affiliates binnen Foris: Internet-bikes.com. Lees in dit interview hoe Internet-bikes.com inzet op performance marketing en affiliate marketing. Intro Wie ben je en wat houdt jouw rol […]<\/p>\n","protected":false},"author":69,"featured_media":1131540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1131539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInterview adverteerder Internet-bikes.com - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Harm Roelofs van Foris over performance marketing, unieke producten bij Internet-bikes.com, en hoe affiliate marketing helpt groeien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1131539\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview adverteerder Internet-bikes.com TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Harm Roelofs van Foris over performance marketing, unieke\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/interview-adverteerder-internet-bikes-com\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-26T10:33:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-26T12:33:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2024\/09\/florisinterview.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Interview adverteerder Internet-bikes.com\" \/>\n<meta name=\"twitter:description\" content=\" TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. 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