{"id":11853,"date":"2016-03-14T12:58:45","date_gmt":"2016-03-14T12:58:45","guid":{"rendered":"https:\/\/tradetracker.com\/nl\/?p=11853"},"modified":"2021-12-16T11:26:21","modified_gmt":"2021-12-16T11:26:21","slug":"wat-is-remarketing-en-op-welke-manier-kunt-u-dit-inzetten","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/wat-is-remarketing-en-op-welke-manier-kunt-u-dit-inzetten\/","title":{"rendered":"Remarketing in uw voordeel"},"content":{"rendered":"

Volgens remarketingspecialisten verlaat gemiddeld 68% van de bezoekers het bestelproces voordat ze bij een webwinkel de bestelling hebben afgerond. Met remarketing is het mogelijk deze bezoekers terug te halen om hun aanvankelijke order alsnog te laten converteren.<\/strong><\/p>\n

Remarketing is voor iedere campagne eenvoudig toe te passen. Er wordt hierbij gebruik gemaakt van eerder verzamelde informatie van een specifieke bezoeker die uw website of campagne bezoekt, bijvoorbeeld sportschoenen die in het winkelmandje zijn gelegd, maar niet zijn afgerekend.<\/p>\n

Terughalen niet-geconverteerde bezoekers <\/strong><\/p>\n

Er kan via meerdere kanalen een gepersonaliseerde boodschap worden verstuurd die conversie verhogend werkt, bijvoorbeeld over de inhoud van de winkelwagen. Uit eerdere ervaringen van onze adverteerders en uit cijfers van onze publishers, is gebleken dat de conversie aanzienlijk hoger ligt dan bij een willekeurige displaybanner. Dit komt omdat de desbetreffende bezoeker in een eerders stadium een koopintentie had, zodat hij sneller wordt getriggerd door een gerichte advertentie.<\/p>\n

Remarketing kanalen<\/strong><\/p>\n

E-mail marketing<\/em>
\n\"\"
\nHet benaderen van de bezoeker via e-mail is een van de beste en meest effectieve manieren om remarketing in te zetten. Let er wel op dat uw e-mail is geoptimaliseerd voor mobiele apparaten. Meer dan de helft van de ontvangers opent zijn nieuwsbrief op een smartphone of tablet.<\/p>\n

On-site tools<\/em><\/p>\n

On-site remarketing tools zorgen ervoor dat de bezoeker uw website of campagne niet verlaat vanwege andere productsuggesties in een bepaalde categorie. Daarnaast kan een bezoeker het winkelmandje opslaan waarna hij later een gepersonaliseerde, servicegerichte e-mail ontvangt die hem terugbrengt bij het achtergelaten winkelmandje.<\/p>\n

Display Advertising<\/em><\/p>\n

Bij display remarketing worden op diverse online bannerplekken gerichte advertenties getoond aan de bezoeker. Op deze manier komt hij opnieuw met uw product(en) in aanraking en is hij over te halen toch tot aankoop over te gaan. TradeTracker beschikt over een innovatief retargeting netwerk waardoor het totale mediabereik voor adverteerders erg groot is.
\n\"\"<\/p>\n

Partners<\/strong><\/p>\n

Bij TradeTracker maakt u bij remarketing gebruik van partners die over specialistische tools beschikken. TradeTracker zorgt er zelf voor dat alle relevante informatie geregistreerd en verwerkt wordt. Daarnaast werken onze partners buitengewoon effici\u00ebnt, zodat bezoekers niet met onnodige vertoningen in aanraking komen.<\/p>\n

Wat betekent dit voor mijn campagne? <\/strong><\/p>\n

Wanneer u gebruik maakt van remarketing, dan resulteert dit concreet gezien in een grotere stroom aan kwalitatief hoogwaardig publiek voor uw campagne. Voornamelijk webwinkels zullen baat hebben bij deze techniek. Bovendien is een remarketing campagne bij TradeTracker een win-winsituatie voor zowel adverteerder, als affiliate en misschien ook wel voor de bezoeker. Deze krijgt immers alleen vertoningen te zien waar zijn of haar interesses bij aansluiten. Ik zet graag alle de voordelen van remarketing op een rijtje:<\/p>\n

+ Alleen gericht op consumenten met koopintentie
\n+ Verlaging van de gemiddelde kosten-per-klik
\n+ Kwalitatief hoogwaardige bezoekers
\n+ Het juist inzetten van uw advertentiebudget
\n+ Rapportage en optimalisatie door TradeTracker
\n+ Cre\u00ebren van een win-win situatie<\/p>\n

Wilt u weten hoe wij voor uw campagne remarketing optimaal kunnen inzetten? Neem dan contact met ons op!<\/p>\n

Mitchell Derna \u2013 Accountmanager TradeTracker Nederland<\/p>\n","protected":false},"excerpt":{"rendered":"

Volgens remarketingspecialisten verlaat gemiddeld 68% van de bezoekers het bestelproces voordat ze bij een webwinkel de bestelling hebben afgerond. Met remarketing is het mogelijk deze bezoekers terug te halen om hun aanvankelijke order alsnog te laten converteren. Remarketing is voor iedere campagne eenvoudig toe te passen. 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