{"id":12245,"date":"2016-11-11T15:44:13","date_gmt":"2016-11-11T15:44:13","guid":{"rendered":"https:\/\/tradetracker.com\/nl\/?p=12245"},"modified":"2022-06-02T11:59:25","modified_gmt":"2022-06-02T11:59:25","slug":"e-travelsummit-2016-wederom-een-succes","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/e-travelsummit-2016-wederom-een-succes\/","title":{"rendered":"e-travelsummit 2016: We made it great again!"},"content":{"rendered":"

Een dag na de e-travelsummit kunnen we terugkijken op een zeer geslaagde zesde editie van dit jaarlijks terugkerende event. Naast het bijwonen van diverse presentaties, werd de dag volop benut om bij te praten met branchegenoten die in groten getale aanwezig waren.<\/strong><\/p>\n

Van verschillende kanten gaven zowel bezoekers als sprekers aan terug te kijken op een leerzame en bijzonder goed georganiseerde dag. Mooi om te horen, maar zonder het spontane enthousiasme en de bereidheid zich voor elkaar te interesseren was dit natuurlijk niet gelukt. Ook van de uitgebreidere netwerkmogelijkheden ten opzichte van vorig jaar werd veelvuldig gebruik gemaakt. Dit bleek wel uit de noodzaak om bezoekers onder zachte dwang te manen plaats te nemen voor een volgende sessie.<\/p>\n

Wie en wat?<\/h3>\n

Met enige uitloop (dat netwerken zat er al vroeg in) introduceerde dagvoorzitter Ruud Couwenhoven (eRCeeMedia<\/a>) Edwin Hof van TUI<\/strong>. Edwin begon over de geslaagde uitfasering van ARKE en vervolgde in het tweede gedeelte met het streven van een multi-channel naar een omni-channel kanaal te gaan. Wilt u als affiliate ook meedelen in deze nieuwe strategie? Edwin maakte bekend dat bij verkoop van de Magnificent 7<\/em> en de Time to Smile<\/em> producten u tijdelijk 0.5% per boeking extra ontvangt.<\/p>\n

Hierna was het de beurt aan Ruben Salazar, Senior Country Manager bij Textbroker<\/a> om zowel adveerterders als affiliates te overtuigen hun content uit te besteden. Textbroker functioneert als contentnetwerk dat hoogwaardige, op maat gemaakte teksten verzorgt in nagenoeg alle West-Europese talen. Daarnaast liggen de prijzen doorgaans lager dan bij uitbesteding aan particuliere tekstschrijvers. Textbroker is zowel geschikt voor grote als voor kleine opdrachten. Gratis aanmelden en meer informatie vindt u hier.<\/a><\/p>\n

Na de welbekende \u201cVan der Valk\u201d lunch (twee keer opscheppen dus) spiegelde Xander Snijders van Bookerzzz<\/a> (Hotelspecials\/Bungalowspecials) het aanwezige publiek de valkuilen van expansie naar het buitenland voor. Een van deze problemen sloot naadloos aan op een deel van het verhaal van Textbroker, namelijk het 1-op-1 vertalen van content. That walks in the soup en is voor een serieuze zakelijke uitbreiding natuurlijk totaal niet wenselijk. De oplossing hiervoor omschreef Ruben in zijn sessie als \u201cTranscreation\u201d. Andere valkuilen die Xander benoemde en die je zou moeten omzeilen? Het vergeten van je thuismarkt en niet internationaal genoeg denken!<\/p>\n

(Reis)blogs en traveladverteerders lijken een match made in heaven, maar er komt heel wat meer bij kijken. Content marketing van Sanne Bakker van Ensanne<\/a> de sleutel tot waardevol succes. Of die content \u201cearned\u201d of \u201cpaid\u201d is, is daarbij een wezenlijk verschil. Dit leidde tot een heldere discussie over het belang van bloggers en de realistische waarde van een post. Ensanne gaf daarnaast inzicht in trends bij bloggers en hoe deze in de toekomst nog meer van waarde kunnen zijn voor een merk. Hierbij is \u201ccreatief met content\u201d het toverwoord.<\/p>\n

Amsterdam heeft een soort luxeprobleem. Een heleboel inwoners en een heleboel toeristen bevolken dagelijks de stad. Om de stad zowel leefbaar als winstgevend te houden, houdt I amsterdam<\/strong> haar buitenlandse gasten een groter Amsterdam voor dan we in Nederland gewend zijn. Zo is het strand bij Zandvoort \u201cAmsterdam Beach\u201d en heet de Zaanstreek \u201cOld Holland\u201d. Met het opvoeren van deze spreiding, worden de traditionele rondjes over de Wallen, Dam- en Museumplein ontlast en houden de inwoners van Amsterdam hopelijk een leefbare omgeving over.<\/p>\n

Met een onderhoudende borrel, waarbij diverse trends in affiliate marketing en travel werden aangesneden, eindigde de toch al succesvolle dag hierna op vrolijke wijze. Tot volgend jaar!<\/p>\n","protected":false},"excerpt":{"rendered":"

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