{"id":1228577,"date":"2025-02-26T08:34:28","date_gmt":"2025-02-26T08:34:28","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1228577"},"modified":"2025-02-27T08:05:48","modified_gmt":"2025-02-27T08:05:48","slug":"adverteerder-intertoys-in-de-spotlight","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/adverteerder-intertoys-in-de-spotlight\/","title":{"rendered":"Adverteerder Intertoys.nl in de spotlight"},"content":{"rendered":"

 <\/p>\n

\"Advertiser<\/p>\n

TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Deze week zetten wij onze adverteerder: Intertoys.nl<\/a> in de spotlight! Wij spraken Evi, Online Advertising Marketeer bij Intertoys. Waar ze ooit met affiliate marketing begon om hun online zichtbaarheid te vergoten, hebben zij inmiddels al vele mooie stappen gemaakt. In de toekomst wil Intertoys zich nog verder gaan uitbreiden en verder gaan ontwikkelen op het gebied van online marketing.<\/strong><\/p>\n

Intro<\/h4>\n

Wie ben je, waar werk je en wat is je functie?<\/strong>
\nMijn naam is Evi<\/a> en ik ben Online Advertising Marketeer bij Intertoys.<\/p>\n

Waar staat je bedrijf voor en waarmee onderscheiden jullie je?<\/strong>
\nIntertoys is d\u00e9 specialist op het gebied van speelgoed. Wij willen voornamelijk mensen aansporen om te gaan spelen. Want \u2018Spelen is het LEUKSTE wat er is!<\/p>\n

Waarom zijn jullie ooit begonnen met affiliate marketing?<\/strong>
\nWe zijn begonnen met affiliate marketing om onze online zichtbaarheid te vergroten en een bredere doelgroep te bereiken. Onze online marketing stond tot een paar jaar geleden echt nog in de kinderschoenen en we hebben hier inmiddels veel mooie stappen in gemaakt.<\/p>\n

Hoe zorgen jullie ervoor dat je, je huidige marktpositie niet kwijtraakt in een concurrerende markt?<\/strong>
\nWe proberen mensen goed te adviseren en daadwerkelijk de specialist op speelgoedgebied te zijn. We inspireren en sporen jong en oud aan tot spelen! Dat is onze belangrijkste kracht. En natuurlijk spelen we in op nieuwe ontwikkelingen en trends. Onze omnichannel strategie is daarbij van belang, we kunnen mensen zowel online als offline bedienen.<\/p>\n

Affiliate marketing algemeen<\/h4>\n

Welke trends heb je de afgelopen jaren waargenomen in jullie segment?<\/strong>
\nIn de speelgoedbranche is een duidelijke opmars van de zogenoemde Kidults te zijn. Dit zijn de volwassen fans van speelgoed, films, verzamelobjecten en meer. Ook zie je dat verschillende aankoopmomenten populairder worden. Waar vroeger vooral de focus op de Sinterklaas periode lag, is Kerst nu bijvoorbeeld net zo belangrijk.<\/p>\n

Welke ontwikkelingen verwacht je binnen affiliate marketing?<\/strong>
\nDoor alle ontwikkelingen, onder andere op het gebied van AI, zul je steeds relevanter moeten zijn qua producten, teksten, afbeeldingen et cetera. Ook het vertrouwen van de koper in een verkoper zal belangrijker worden. Klanten zijn zich namelijk steeds bewuster van een goede service, in welk opzicht dan ook.<\/p>\n

Met welke uitdagingen word je als adverteerder het vaakst geconfronteerd?<\/strong>
\nBij ons is de grootste uitdaging het prijsniveau. Omdat we veel vergelijkbare producten hebben als onze concurrenten is prijs toch een hele belangrijke factor in de aanschaf.<\/p>\n

Met welk type publisher werk je het best samen, en waarom?<\/strong>
\nMet publishers die actief meedenken met een strategie. Het is fijn om te kunnen sparren en andere inzichten op te doen.<\/p>\n

Wat is jouw advies aan adverteerders wanneer zij een succesvolle campagne met Affiliates willen opzetten?<\/strong>
\nIk denk dat het ten eerste belangrijk is dat de voorraad en het prijsniveau in orde zijn. Daarnaast moet je betrouwbaar zijn als verkoper, maar ook als partner en adverteerder. Je kunt je onderscheiden door een goede associatie te cre\u00ebren bij je doelgroep en goede acties te voeren.<\/p>\n

Feestdagen<\/h4>\n

Heb je speciale momenten tijdens de feestdagen? (Zoals Kerstmis. Nieuwjaar..)
\nJa voor ons zijn dat de periode dat het Speelboek uitkomt, Sinterklaas en Kerst.<\/p>\n

Welke promotie kunnen publishers het beste gebruiken om deze campagne te promoten?<\/strong>
\nHet beste is om de kortingsactie te promoten en daarnaast wellicht extra banners in te zetten rondom de belangrijkste periodes. Onze toy toppers, de beste artikelen, kunnen extra in de spotlight gezet worden.<\/p>\n

Tot slot<\/h4>\n

Wat kunnen we in de nabije toekomst van jullie verwachten?<\/strong>
\nWe willen ons nog meer gaan uitbreiden en verder ontwikkelen op het gebied van online marketing.<\/p>\n

Wat verwacht je van de komende samenwerking met TradeTracker?<\/strong>
\nVoornamelijk verder gaan op huidige voet met de samenwerking en kansen zien en grijpen.<\/p>\n

Zou je TradeTracker aanbevelen aan andere adverteerders en uitgevers? Zo ja, waarom?<\/strong>
\nJa. De ROAS bij de campagnes is altijd erg goed. Er zijn veel affiliates bij aangesloten en de samenwerking en communicatie verloopt soepel.<\/p>\n","protected":false},"excerpt":{"rendered":"

  TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Deze week zetten wij onze adverteerder: Intertoys.nl in de spotlight! Wij spraken Evi, Online Advertising Marketeer bij Intertoys. Waar ze ooit met affiliate marketing begon om hun online zichtbaarheid te vergoten, hebben zij inmiddels al vele mooie stappen gemaakt. In de toekomst wil […]<\/p>\n","protected":false},"author":92,"featured_media":1228608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18648],"class_list":["post-1228577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertiser-spotlight"],"yoast_head":"\nAdverteerder: Intertoys in de spotlight<\/title>\n<meta name=\"description\" content=\"Intertoys groeit met affiliate marketing! 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