{"id":1235892,"date":"2025-04-08T10:21:26","date_gmt":"2025-04-08T10:21:26","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1235892"},"modified":"2025-04-08T10:21:26","modified_gmt":"2025-04-08T10:21:26","slug":"adverteerder-in-de-spotlight-eindhovenairport-nl","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/adverteerder-in-de-spotlight-eindhovenairport-nl\/","title":{"rendered":"Adverteerder in de spotlight – EindhovenAirport.nl"},"content":{"rendered":"

\"Eindhoven<\/p>\n

TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer is adverteerder EindhovenAirport.nl<\/a> aan de beurt. We spraken met Nicolien Jans Manager Parking & Mobility Services bij Eindhoven Airport. Zij vertelt over de groeiende interesse in duurzame parkeeropties, zoals elektrische laadpunten. Ook vertelt ze over de toekomst waarin ze de parkeerfaciliteiten gaan uitbreiden, nieuwe duurzame initiatieven ondernemen en zorgen voor verbeterde online boekingservaringen.<\/strong><\/p>\n

Wie ben je, waar werk je en wat is je functie?<\/strong>
\nNicolien Jans<\/a>, Eindhoven Airport, Manager Parking & Mobility Services<\/p>\n

Waar staat je bedrijf voor?
\n<\/strong>Eindhoven Airport is de tweede luchthaven van Nederland. Met 6,7 passagiers in 2024 vlieg je vanaf Eindhoven Airport naar meer dan 80 bestemmingen.
\nParkeren bij Eindhoven Airport staat voor gemak, veilig en vertrouwd parkeren, altijd op loopafstand van de luchthaven. Wij zorgen ervoor dat passagiers zonder stress hun auto kunnen parkeren en met een gerust hart hun reis kunnen beginnen en eindigen.<\/p>\n

Wat maakt je bedrijf zo goed?
\n<\/strong>Je parkeert bij ons op de offici\u00eble parkeerterreinen van Eindhoven Airport. Het is veilig, betrouwbaar en altijd op loopafstand van Eindhoven Airport. Daarnaast bieden we een gebruiksvriendelijke online reserveringstool en zijn we altijd bereikbaar voor vragen over parkeren.<\/p>\n

Waarom ben je begonnen met affiliate marketing?
\n<\/strong>Affiliate marketing stelt ons in staat om via betrouwbare partners en platforms zoals TradeTracker onze parkeerdiensten beter onder de aandacht te brengen bij passagiers die via verschillende kanalen hun reis voorbereiden.<\/p>\n

Hoe zorg je ervoor dat je je huidige marktpositie niet verliest in een competitieve markt?
\n<\/strong>Door continu te investeren in klanttevredenheid, parkeeroplossingen en samenwerkingen met reisorganisaties en affiliates. We optimaliseren ook onze website om concurrerend te blijven. Hierin helpt het natuurlijk dat we de offici\u00eble parkeerplaatsen van de luchthaven aanbieden.<\/p>\n

\"Eindhoven<\/p>\n

Affiliate marketing in het algemeen<\/h4>\n

Welke trends heb je de afgelopen jaren in jouw segment (het algemene parkeersegment) waargenomen?<\/strong><\/p>\n

    \n
  • Stijgende vraag naar online reserveringen en contactloos betalen.<\/li>\n
  • Groeiende interesse in duurzame parkeeropties, zoals elektrische laadpunten.<\/li>\n<\/ul>\n

    Welke ontwikkelingen verwacht je binnen affiliate marketing?
    \n<\/strong>Toename van mobiele boekingen via apps en social media campagnes.
    \nSterkere focus op influencer marketing binnen de reisbranche.<\/p>\n

    Welke uitdagingen kom je als adverteerder het vaakst tegen?<\/strong><\/p>\n

      \n
    • Zichtbaarheid in een concurrerende markt.<\/li>\n
    • Het aantrekken van kwalitatieve publishers die goed aansluiten bij onze doelgroep.<\/li>\n
    • Het optimaliseren van conversies binnen (affiliate) campagnes.<\/li>\n<\/ul>\n

      Met welk type publisher verwacht je het beste samen te werken en waarom?
      \n<\/strong>Met reiswebsites, travel bloggers, prijsvergelijkers en lokale bedrijven die zich richten op luchthavens en vakantiegangers. Deze publishers trekken een relevant publiek dat actief op zoek is naar parkeermogelijkheden, wat voor ons dus interessant is.<\/p>\n

      Wat is je advies aan adverteerders wanneer ze een succesvolle campagne willen opzetten met Affiliates?<\/strong><\/p>\n

        \n
      • Zorg voor aantrekkelijke commissies.<\/li>\n
      • Bied marketingmateriaal aan dat eenvoudig gebruikt kan worden.<\/li>\n
      • Houd contact met je affiliates<\/li>\n<\/ul>\n

        \u00a0Feestdagen<\/h4>\n

        Heb je speciale momenten zoals bijvoorbeeld de feestdagen? (Zoals Kerstmis, Nieuwjaar..)
        \n<\/strong>Bij Eindhoven Airport is het hoogseizoen vanaf het paasweekend t\/m de kerstvakantie. Hier zien we doorlopend een piek op parkeerreserveringen, we zien hierbij enkele uitschieters.\u00a0 Denk hierbij aan het paasweekend, voorjaarsvakantie, meivakantie, hemelvaart weekend, en Pinksteren.<\/p>\n

        Welke bestemmingen promoot je extra tijdens deze dagen?
        \n<\/strong>We leggen de focus niet op bestemmingen, maar uitsluitend op parkeren. Hierbij promoten we vooral:<\/p>\n

          \n
        • Dat je parkeert op de offici\u00eble parkeerterreinen van Eindhoven Airport<\/li>\n
        • Veilig en vertrouwd<\/li>\n
        • Altijd op loopafstand van de terminal<\/li>\n
        • Eenvoudig online reserveren<\/li>\n<\/ul>\n

          Tot slot<\/h4>\n

          Wat kunnen we in de nabije toekomst van jullie verwachten?
          \n<\/strong>Uitbreiding van onze parkeerfaciliteiten, nieuwe duurzame initiatieven en verbeterde online boekingservaringen.<\/p>\n

          Wat verwacht je van de komende samenwerking met TradeTracker?
          \n<\/strong>Een hogere zichtbaarheid in de markt, een betere conversieratio en langdurige samenwerkingen met kwalitatieve publishers.<\/p>\n

          Zou je TradeTracker aanbevelen aan andere adverteerders en uitgevers? Zo ja, waarom?
          \n<\/strong>Ja, vanwege de brede doelgroep die we anders wellicht niet hadden bereikt en de uitgebreide trackingmogelijkheden.<\/p>\n","protected":false},"excerpt":{"rendered":"

          TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer is adverteerder EindhovenAirport.nl aan de beurt. We spraken met Nicolien Jans Manager Parking & Mobility Services bij Eindhoven Airport. Zij vertelt over de groeiende interesse in duurzame parkeeropties, zoals elektrische laadpunten. Ook vertelt ze over de toekomst waarin ze de parkeerfaciliteiten gaan […]<\/p>\n","protected":false},"author":92,"featured_media":1235985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18648],"class_list":["post-1235892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertiser-spotlight"],"yoast_head":"\nAdverteerder Eindhoven Airport in de spotlight - Tradetracker.com<\/title>\n<meta name=\"description\" content=\"Ontdek hoe de adverteerder van Eindhoven Airport succesvolle campagnes voert en inspeelt op digitale marketingtrends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1235892\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adverteerder in de spotlight - EindhovenAirport.nl\" \/>\n<meta property=\"og:description\" content=\"Ontdek hoe de adverteerder van Eindhoven Airport succesvolle\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/adverteerder-in-de-spotlight-eindhovenairport-nl\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-08T10:21:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2025\/04\/Untitled-design-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Adverteerder in de spotlight - EindhovenAirport.nl\" \/>\n<meta name=\"twitter:description\" content=\" TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. 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