{"id":1240677,"date":"2025-06-02T17:00:16","date_gmt":"2025-06-02T17:00:16","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1240677"},"modified":"2025-06-02T17:12:47","modified_gmt":"2025-06-02T17:12:47","slug":"adverteerder-in-de-spotlight-de-jong-intra-vakanties","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/adverteerder-in-de-spotlight-de-jong-intra-vakanties\/","title":{"rendered":"Adverteerder in de spotlight – De Jong Intra Vakanties"},"content":{"rendered":"

\"De<\/p>\n

TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer is adverteerder<\/strong>\u202f<\/strong>De Jong Intra Vakanties<\/strong><\/a> aan de beurt. We spraken met Loes Jongenotter<\/a>, CRM marketeer bij De Jong Intra Vakanties. Zij vertelt over de ontwikkelingen in de reisbranche en welke rol affiliate marketing hierin speelt. Zo brengen zij het brede aanbod via de publishers extra onder de aandacht.<\/strong><\/p>\n

Introductie<\/h4>\n

Wie ben je, waar werk je en wat is je functie?\u202f\u202f<\/strong>
\nIk ben Loes Jongenotter, CRM marketeer bij de Jong Intra Vakanties. In 2021 begon ik hier als stagiair en inmiddels ben ik alweer bijna vier jaar met veel plezier in dienst.<\/p>\n

Waarmee onderscheiden jullie je als bedrijf?\u202f<\/strong>
\nWe onderscheiden ons met meer dan 50 jaar ervaring \u00e9n een oprechte passie voor reizen. Onze kracht ligt in de combinatie van persoonlijke service, zorgvuldig samengestelde routes en accommodaties, en de expertise van onze reisspecialisten. We bieden zowel volledig verzorgde rondreizen als maatwerk, met oog voor zowel bekende highlights als verborgen pareltjes. Zo zorgen we dat iedere klant \u00e9cht onbezorgd op ontdekking kan gaan.<\/p>\n

Waarom zijn jullie ooit begonnen met affiliate marketing?<\/strong>
\nWe zagen in affiliate marketing een mooie kans om ons bereik te vergroten. Door samen te werken met de juiste partners kunnen we onze reizen op een effectieve manier promoten, meer mensen inspireren \u00e9n helpen hun ideale vakantie te vinden.<\/p>\n

Hoe zorgen jullie ervoor dat\u00a0 de Jong Intra Vakanties de huidige marktpositie niet kwijtraakt in een concurrerende markt?\u202f<\/strong>
\nWe blijven continu vernieuwen. Een voorbeeld daarvan zijn onze nieuwe \u2018Ontdek vakanties\u2019, waarbij je vanuit \u00e9\u00e9n comfortabele locatie de regio ontdekt via onze tips. Een rondreisgevoel, zonder steeds je koffer te moeten in- en uitpakken. Ook onze nieuwe treinrondreizen zijn in trek: comfortabel en duurzaam reizen, z\u00f3nder zorgen over vervoer en planning. En het leuke: de eerste feedback van reizigers is enorm positief.<\/p>\n

Affiliate marketing algemeen<\/h4>\n

Welke trends heb je de afgelopen jaren waargenomen in jullie segment?<\/strong>
\nEr is steeds meer vraag naar persoonlijke, unieke ervaringen. Daar spelen we op in met themarondreizen die bijvoorbeeld focussen op natuur of cultuur, en vooral ook met maatwerkreizen. Daarnaast zien we dat duurzaamheid belangrijker wordt. Niet alleen qua vervoer, maar ook op de bestemming zelf werken we samen met lokale partners om een positieve impact te maken.<\/p>\n

Met welk type publisher werk je het best samen, en waarom?\u202f<\/strong>
\nVoor mij werkt het beste: publishers waarmee ik makkelijk en snel kan schakelen. Als we informatie uitwisselen \u2013 denk aan trends in boekingen, promoties of afwijkende resultaten \u2013 kunnen we veel gerichter optimaliseren. Dat werkt prettig \u00e9n levert uiteindelijk ook meer resultaat op voor beide partijen.<\/p>\n

Inhaken<\/h4>\n

Welke periodes zijn belangrijk voor jullie en hoe haakt de Jong Intra Vakanties daar op in?<\/strong>
\nEigenlijk het hele jaar door. Maar er zijn piekmomenten zoals de vroegboekperiode vanaf november en december, de zomervakantie met last minutes, de kerstreizen (ook in zomer al populair), en de herfst- en winterboekingen in het najaar. Afhankelijk van het seizoen zetten we campagnes op maat in, van e-mail en online advertenties tot radio en snelwegmasten \u2013 zodat we op het juiste moment zichtbaar zijn.<\/p>\n

Welke verandering of ontwikkeling in jullie affiliate marketingactiviteiten en -resultaten heeft je het meest verrast sinds de samenwerking met TradeTracker en waarom?\u202f<\/strong>
\nDe transparantie en het gemak waarmee je de transacties kunt monitoren heeft me verrast. Je hebt echt grip op wat er speelt. Maar ook hoe goed TradeTracker meedenkt over optimalisatiekansen \u2013 van het signaleren van trends tot het adviseren over campagnes. De persoonlijke ondersteuning bij vragen heeft me echt\u00a0 geholpen.<\/p>\n

Wat kunnen wij in de nabije toekomst van jullie verwachten?\u202f<\/strong>
\nWe blijven volop ons aanbod ontwikkelen. Denk aan nieuwe routes, themareizen, bestemmingen en samenwerkingen met lokale experts. Duurzaamheid en comfort blijven belangrijke thema\u2019s, net als flexibiliteit voor de reiziger.<\/p>\n

Tot slot<\/h4>\n

Zou je TradeTracker aanbevelen aan andere adverteerders en publishers? Zo ja, waarom?<\/strong>
\nZeker weten. Het platform is gebruiksvriendelijk, biedt uitgebreide inzichten en de support is altijd dichtbij. De servicegerichtheid maakt het verschil: je voelt je gehoord en geholpen. Dat maakt het niet alleen effectiever, maar ook een stuk leuker.<\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer is adverteerder\u202fDe Jong Intra Vakanties aan de beurt. We spraken met Loes Jongenotter, CRM marketeer bij De Jong Intra Vakanties. Zij vertelt over de ontwikkelingen in de reisbranche en welke rol affiliate marketing hierin speelt. Zo brengen zij het brede aanbod via […]<\/p>\n","protected":false},"author":92,"featured_media":1240678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1306,18648],"class_list":["post-1240677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adverteerder","category-advertiser-spotlight"],"yoast_head":"\nAdverteerder in de spotlight - De Jong Intra Vakanties<\/title>\n<meta name=\"description\" content=\"Lees hoe De Jong Intra Vakanties hun campagnes slim inzet via TradeTracker en succes boekt met performance marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1240677\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adverteerder in de spotlight - De Jong Intra Vakanties\" \/>\n<meta property=\"og:description\" content=\"Lees hoe De Jong Intra Vakanties hun campagnes slim inzet via\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/adverteerder-in-de-spotlight-de-jong-intra-vakanties\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T17:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T17:12:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2025\/06\/Untitled-design-43.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Adverteerder in de spotlight - De Jong Intra Vakanties\" \/>\n<meta name=\"twitter:description\" content=\" TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. 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