{"id":132574,"date":"2021-02-17T12:51:04","date_gmt":"2021-02-17T12:51:04","guid":{"rendered":"https:\/\/tradetracker.com\/?p=132574"},"modified":"2021-04-01T13:34:38","modified_gmt":"2021-04-01T13:34:38","slug":"clubhouse-wat-is-het-en-waar-liggen-de-kansen","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/clubhouse-wat-is-het-en-waar-liggen-de-kansen\/","title":{"rendered":"Clubhouse: wat is het en waar liggen de kansen?"},"content":{"rendered":"

\"\"<\/p>\n

Clubhouse<\/span><\/span>\u00a0is een nieuw \u2018audio-<\/span><\/span>only<\/span><\/span>\u2019\u00a0<\/span><\/span>social<\/span><\/span>\u00a0media platform<\/span><\/span>\u00a0en<\/span><\/span>\u00a0<\/span><\/span>groeit\u00a0<\/span><\/span>de laatste<\/span><\/span>\u00a0weken snel.<\/span><\/span>\u00a0<\/span><\/span>Meerdere mediasterren hebben zich al aangesloten, <\/span><\/span>waaronder<\/span><\/span>\u00a0Oprah en Drake. In december 2020 had de app\u00a0<\/span><\/span>slechts\u00a0<\/span><\/span>3500 gebruikers, op dit moment gebruiken<\/span><\/span>\u00a0al meer dan<\/span><\/span>\u00a02 miljoen mensen de app en is deze inmiddels gewaardeerd op een waarde van 1 miljard dollar.<\/span><\/span>\u00a0<\/span><\/span>Het<\/span><\/span>\u00a0platform<\/span><\/span>\u00a0biedt meer dan<\/span><\/span>\u00a0<\/span><\/span>genoeg kansen voor merken en marketeers. Echter dient er dan wel gedacht te worden in formats en verder gekeken te worden dan alleen naar het pushen van producten.<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>\u00a0<\/span>
<\/span>Waarom groeit\u00a0<\/span><\/span>Clubhouse<\/span><\/span>\u00a0zo hard?<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>Er zijn twee redenen voor het feit dat dit nieuwe\u00a0<\/span><\/span>social<\/span><\/span>\u00a0media platform zo hard groeit.\u00a0<\/span><\/span>Clubhouse<\/span><\/span>\u00a0is een gesloten platform, je kunt enkel gebruik maken van de app op uitnodiging van een huidige gebruiker. Dit cre\u00ebert\u00a0<\/span><\/span>een<\/span><\/span>\u00a0illusie van exclusiviteit, wat ervoor zorgt dat mensen er graag bij willen horen en zich willen registreren voor de app. De andere, voornaamste reden waarom\u00a0<\/span><\/span>Clubhouse<\/span><\/span>\u00a0zo hard groeit, is het audio-<\/span><\/span>only<\/span><\/span>\u00a0concept. Dit is namelijk uniek en nog nooit eerder op deze manier uitgevoerd.\u00a0<\/span><\/span>Clubhouse<\/span><\/span>\u00a0is het eerste\u00a0<\/span><\/span>social<\/span><\/span>\u00a0media platform waarvoor je niet naar je scherm hoeft te kijken om actief te zijn. Je kunt bij het zwembad zitten en luisteren en deelnemen aan gesprekken.<\/span><\/span>\u00a0<\/span>
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<\/span>Wat kun je doen op\u00a0<\/span><\/span>Clubhouse<\/span><\/span>?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Op de app worden \u2018rooms\u2019 gehost, wat als het ware live-<\/span><\/span>podcasts\/<\/span><\/span>\u00a0live-events zijn.\u00a0<\/span><\/span>Je<\/span><\/span>\u00a0<\/span><\/span>luistert mee met conversaties tussen mensen, en je kunt door middel van je hand op te steken ook vragen stellen en deelnemen. Van de room \u2018Marketing Club\u2019, tot \u2018REAL TALK\u2019 over relaties en de room \u2018<\/span><\/span>Lullaby<\/span><\/span>\u00a0Club\u2019 die je helpt om in slaap te vallen. Over allerlei onderwerpen worden rooms gehost en luisteren mensen aandachtig mee. In sommige rooms een tiental mensen in andere rooms duizenden.<\/span><\/span>\u00a0<\/span>
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<\/span>Waar liggen de kansen voor merken?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Zoals op elk\u00a0<\/span><\/span>social<\/span><\/span>\u00a0media platform moeten merken op\u00a0<\/span><\/span>Clubhouse<\/span><\/span>\u00a0eerst de cultuur begrijpen. Waarom zijn mensen op dit platform? Wat doen ze? Waar zijn ze naar op zoek? Als je als merk succesvol wilt zijn op\u00a0<\/span><\/span>Clubhouse<\/span><\/span>\u00a0moet je je richten op waarde leveren en niet op het verkopen van je producten of services. Het platform draait namelijk om community en authenticiteit.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Op\u00a0<\/span><\/span>Clubhouse<\/span><\/span>\u00a0moeten merken denken in formats. Formats zijn herkenbare, unieke en seriematige content series. Een belangrijk onderdeel van formats en dus voor\u00a0<\/span><\/span>Clubhouse<\/span><\/span>\u00a0is focus. Als je succesvol wilt worden op\u00a0<\/span><\/span>Clubhouse<\/span><\/span>\u00a0moet je een format bedenken met \u00e9\u00e9n of twee kernbeloftes. Eenvoud en consistentie zijn van groot belang. Het moet duidelijk zijn wat je kunt verwachten van een \u2018room\u2019 en welke doelgroep je dus aanspreekt.<\/span><\/span>\u00a0<\/span>
<\/span>Er zijn nog weinig bedrijven actief of\u00a0<\/span><\/span>Clubhouse<\/span><\/span>, met name omdat het nog zo een nieuw platform is. De\u00a0<\/span><\/span>Fortune<\/span><\/span>\u00a01000 bedrijven zijn er ook nog niet te vinden.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wat zijn de minpunten?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Clubhouse<\/span><\/span>\u00a0komt pas net om de hoek kijken en dat brengt natuurlijk uitdagingen met zich mee. De voornaamste uitdaging is merk veiligheid.\u00a0<\/span><\/span>Clubhouse<\/span><\/span>\u00a0is interactief, iedereen kan vragen stellen en deelnemen aan het gesprek. De kans dat iemand aparte of aanstootgevende dingen gaat roepen ligt altijd op de loer. Je kunt mensen \u2018<\/span><\/span>muten<\/span><\/span>\u2019 en zelf beslissen wie actief deelneemt of alleen luistert, maar de kans bestaat dat het gebeurt.<\/span><\/span>\u00a0<\/span>
<\/span>Wellicht een ander minpunt voor merken is dat adverteren (nog) niet mogelijk is. Het is ook nog onduidelijk wat\u00a0<\/span><\/span>Clubhouse<\/span><\/span>\u00a0gaat doen op het gebied van adverteren en of het verkopen van data in de toekomst.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Is Clubhouse \u2018the next big thing\u2019 in social media?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Clubhouse<\/span><\/span>\u00a0kan twee kanten op gaan. Het platform kan over\u00a0<\/span><\/span>over<\/span><\/span>\u00a05 \u00e1 10 jaar horen bij de grote spelers zoals Instagram en Snapchat. Het kan ook gebeuren dat de grote\u00a0<\/span><\/span>social<\/span><\/span>\u00a0media platformen ook audio-<\/span><\/span>only<\/span><\/span>, oftewel\u00a0<\/span><\/span>Clubhouse<\/span><\/span>\u00a0achtige features gaan toevoegen aan hun platform. Dit zou de groei van\u00a0<\/span><\/span>Clubhouse<\/span><\/span>\u00a0kunnen belemmeren.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wat er ook de komende jaren gaat gebeuren, het is de moeite waard om als persoon en als merk aandacht aan te besteden aan\u00a0<\/span><\/span>Clubhouse<\/span><\/span>. Bent u benieuwd hoe u kunt inspelen op dit nieuwe\u00a0<\/span><\/span>social<\/span><\/span>\u00a0media platform? Neem dan contact op met uw accountmanager.<\/span><\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Clubhouse\u00a0is een nieuw \u2018audio-only\u2019\u00a0social\u00a0media platform\u00a0en\u00a0groeit\u00a0de laatste\u00a0weken snel.\u00a0Meerdere mediasterren hebben zich al aangesloten, waaronder\u00a0Oprah en Drake. In december 2020 had de app\u00a0slechts\u00a03500 gebruikers, op dit moment gebruiken\u00a0al meer dan\u00a02 miljoen mensen de app en is deze inmiddels gewaardeerd op een waarde van 1 miljard dollar.\u00a0Het\u00a0platform\u00a0biedt meer dan\u00a0genoeg kansen voor merken en marketeers. Echter dient er dan […]<\/p>\n","protected":false},"author":69,"featured_media":132576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-132574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nClubhouse: wat is het en waar liggen de kansen? - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Clubhouse\u00a0is een nieuw \u2018audio-only\u2019\u00a0social\u00a0media platform\u00a0en\u00a0groeit\u00a0de laatste\u00a0weken snel.\u00a0Meerdere mediasterren hebben zich al aangesloten, waaronder\u00a0Oprah en Drake. 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