{"id":133337,"date":"2021-02-24T15:18:35","date_gmt":"2021-02-24T15:18:35","guid":{"rendered":"https:\/\/tradetracker.com\/?p=133337"},"modified":"2022-06-02T11:33:33","modified_gmt":"2022-06-02T11:33:33","slug":"interview-vakantieparken-nederland","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-vakantieparken-nederland\/","title":{"rendered":"Interview: Vakantieparken Nederland"},"content":{"rendered":"

\"\"<\/p>\n

Thomas Altenburg is de oprichter van\u00a0<\/span><\/b>Vakantieparken Nederland<\/span><\/b><\/a>, het platform met een zeer ruim aanbod van vakantieparken in heel Nederland en daarbuiten. Tegenwoordig kun je er namelijk ook vakantieparken boeken in Belgi\u00eb, Duitsland en Frankrijk. Wij spraken hem over het platform en hoe hij denkt over de samenwerking met\u00a0<\/span><\/b>TradeTracker<\/span><\/b>.<\/span><\/b><\/p>\n

Waarmee onderscheiden jullie in vergelijking met andere publishers<\/span><\/b>?\u00a0<\/span><\/b>
\n“<\/span>Ik weet niet of wij ons onderscheiden, dat moet je vragen aan de adverteerders. Wel vind ik dat wij goed meedenken met de adverteerders en ik heb het idee dat dit erg gewaardeerd wordt.<\/span>\u201d<\/span><\/p>\n

Waarom zijn jullie ooit begonnen met\u00a0<\/span><\/b>affiliate<\/span><\/b>\u00a0marketing?\u00a0<\/span><\/b>
\n“<\/span>Wij vonden een aantal jaar geleden dat het aanbod van vakantieparken op een overzichtelijke website echt ontbrak. Dat is de reden dat wij zijn begonnen met\u00a0<\/span>affiliate<\/span>\u00a0marketing.<\/span>\u201d<\/span><\/p>\n

Welke trends heeft u de afgelopen jaren waargenomen in het\u00a0<\/span><\/b>travel<\/span><\/b>\u00a0segment?<\/span><\/b>
\n\u201c<\/span>De markt ontwikkelt zich continu. Dat betekent dat je er altijd bovenop moet zitten. Vakantieparken wisselen van eigenaar, er moeten nieuwe foto\u2019s geplaatst, of linkwijzigingen worden doorgevoerd. Als je daarmee te laat bent in deze markt mis je boekingen<\/span>\u00a0<\/span>en dat is zonde.\u00a0<\/span>Daarnaast houden we altijd goed de data bij en nemen op basis daarvan onze beslissingen. Soms doe je natuurlijk ook dingen op gevoel, want getallen zeggen ook niet alles.\u00a0<\/span><\/p>\n

Doordat momenteel veel mensen in eigen land op vakantie gaan, zijn wij flink aan het groeien. We verwerken hierdoor veel meer boekingen voor onze klanten dan afgelopen jaren. Hierdoor zijn wij nu druk bezig met het schrijven van een nieuwe strategie, want onze verwachting is dat Nederland steeds populairder wordt als vakantiebestemming. Ook zijn wij ons aanbod in Belgi\u00eb, Duitsland en Frankrijk aan het uitbreiden.<\/span>\u00a0<\/span>Op onze website kun je makkelijk vinden wat je zoekt. Ik ben dan ook heel trots op wat wij hebben neergezet.<\/span>\u201d<\/span><\/p>\n

Welke ontwikkelingen verwacht u binnen\u00a0<\/span><\/b>affiliate<\/span><\/b>\u00a0marketing anno 2021?<\/span><\/b>
\n“<\/span>Ik verwacht dat\u00a0<\/span>third<\/span>\u00a0party cookies dit jaar door Google nog strenger aangepakt gaan worden. Hier moeten wij als\u00a0<\/span>publishers<\/span>\u00a0op<\/span>\u00a0<\/span>letten aangezien first party cookies dan nog belangrijker gaan worden. Gelukkig denk\u00a0<\/span>Trade<\/span>T<\/span>racker<\/span>\u00a0op di<\/span>t\u00a0<\/span>gebied goed mee.<\/span>\u201d<\/span>
\n\u00a0<\/span>\u00a0<\/span><\/p>\n

Met welke uitdagingen word je al\u00a0<\/span><\/b>publisher<\/span><\/b>\u00a0het vaakst geconfronteerd?<\/span><\/b>
\n\u201c<\/span>De links veranderen nog wel eens. Dit moet natuurlijk altijd bijgehouden worden. Dus daar moet je als\u00a0<\/span>publisher<\/span>\u00a0bovenop zitten.<\/span>\u201d<\/span><\/p>\n

\"\"<\/p>\n

Met welk type adverteerders werkt u het best samen en waarom?<\/span><\/b>
\n\u201c<\/span>Wij werken met alle vakantieparken en campings samen die aangesloten zijn bij\u00a0<\/span>Trade<\/span>T<\/span>racker<\/span>. De communicatie via\u00a0<\/span>Trade<\/span>T<\/span>racker<\/span>\u00a0loopt daardoor met alle partijen wel goed. Wat wel makkelijk is dat\u00a0<\/span>Landal<\/span>\u00a0en Roompot nog losse updates mailen.<\/span>\u201d<\/span><\/p>\n

Welke verandering of ontwikkeling in uw\u00a0<\/span><\/b>affiliate<\/span><\/b>\u00a0marketingactiviteiten en \u2013resultaten heeft u het meest verrast sinds de samenwerking met\u00a0<\/span><\/b>TradeTracker<\/span><\/b>\u00a0en waarom?\u00a0<\/span><\/b>
\n\u201c<\/span><\/b>Waar ik vooral\u00a0<\/span>van\u00a0<\/span>onder de indruk ben, is de data die je allemaal k<\/span>unt\u00a0<\/span>inzien. Ik wist op voorhand niet dat dit allemaal te zien was. Dan bedoel ik van het inzien welk vakantiepark er geboekt is, op welk apparaat etc.<\/span>\u201d<\/span>\u00a0<\/span><\/p>\n

Wat zijn uw positieve ervaringen met het Real\u00a0<\/span><\/b>Attribution<\/span><\/b>\u00a0model?<\/span><\/b>
\n\u201c<\/span>Dit is een eerlijker systeem<\/span>\u00a0<\/span>dan last cookie\u00a0<\/span>count<\/span>. Daarbij heeft elke website bijgedragen aan de boeking, dus dit model is wel zo eerlijk.<\/span>\u201d<\/span><\/p>\n

Hoe heeft het persoonlijk contact met\u00a0<\/span><\/b>TradeTracker<\/span><\/b>\u00a0bijgedragen aan uw\u00a0<\/span><\/b>affiliate<\/span><\/b>\u00a0marketingactiviteiten?<\/span><\/b>
\n\u201cO<\/span>nze samenwerking met\u00a0<\/span>Trade<\/span>T<\/span>racker<\/span>\u00a0bevalt uitstekend: hun contactpersoon is altijd bereikbaar en bereid om mee te denken. Het persoonlijke contact en de hoge betrokkenheid is erg fijn. Daarnaast is er elke dag een update via de mail. Die nemen wij altijd even door om te kijken of het van toepassing is voor ons.\u00a0<\/span><\/p>\n

Daarnaast<\/span>\u00a0<\/span>bel\u00a0<\/span>ik\u00a0<\/span>ongeveer<\/span>\u00a02 keer per week met\u00a0<\/span>Trade<\/span>T<\/span>racker<\/span>\u00a0en dan praten we even bij. Daardoor kunnen we altijd snel schakelen. Dat moet ook wel in deze markt, want stil staat die nooit. Dat maakt het vak echter zo leuk! Wel zou ik graag wat vaker\u00a0<\/span>\u2018<\/span>sparren\u2019 met adverteerders, omdat dit een manier is om verder te komen. Vaak weet je dan beter wat er speelt en wat je voor elkaar kan betekenen.<\/span>\u201d<\/span><\/p>\n

Wat kunnen wij in de nabije toekomst van u verwachten?<\/span><\/b>
\n\u201c<\/span>Wij hopen ons aanbod nog te vergroten. Daarnaast zullen wij mee gaan met alle technologie\u00ebn, zoals een snelle website.<\/span>\u201d<\/span><\/p>\n

Zou u\u00a0<\/span><\/b>TradeTracker<\/span><\/b>\u00a0aanbevelen aan andere adverteerders en\u00a0<\/span><\/b>publishers<\/span><\/b>? Zo ja, waarom?<\/span><\/b>
\n“<\/span>Ik zou\u00a0<\/span>Trade<\/span>T<\/span>racker<\/span>\u00a0aanraden aan iedereen zich bezig houdt met\u00a0<\/span>affiliate<\/span>\u00a0marketing. Het meest fijne vind ik dat als wij een vraag hebben, ik direct telefonisch contact kan zoeken. Meestal word je maximaal binnen 2-3 uur geholpen<\/span>.\u201d<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Thomas Altenburg is de oprichter van\u00a0Vakantieparken Nederland, het platform met een zeer ruim aanbod van vakantieparken in heel Nederland en daarbuiten. Tegenwoordig kun je er namelijk ook vakantieparken boeken in Belgi\u00eb, Duitsland en Frankrijk. Wij spraken hem over het platform en hoe hij denkt over de samenwerking met\u00a0TradeTracker. Waarmee onderscheiden jullie in vergelijking met andere […]<\/p>\n","protected":false},"author":69,"featured_media":133338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-133337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInterview: Vakantieparken Nederland - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Thomas is oprichter van\u00a0Vakantieparken Nederland, het platform met een zeer ruim aanbod van vakantieparken in heel Nederland en daarbuiten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/133337\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview: Vakantieparken Nederland TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Thomas is oprichter van\u00a0Vakantieparken Nederland, het platform\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/interview-vakantieparken-nederland\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T15:18:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T11:33:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/02\/Interview-Vakantieparkennederland-1-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Interview: Vakantieparken Nederland\" \/>\n<meta name=\"twitter:description\" content=\" Thomas Altenburg is de oprichter van\u00a0Vakantieparken Nederland, het platform met een zeer ruim aanbod van vakantieparken in \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/02\/Interview-Vakantieparkennederland-1-web.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/nl\/interview-vakantieparken-nederland\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/interview-vakantieparken-nederland\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/nl\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Interview: Vakantieparken Nederland\",\"datePublished\":\"2021-02-24T15:18:35+00:00\",\"dateModified\":\"2022-06-02T11:33:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/interview-vakantieparken-nederland\/\"},\"wordCount\":756,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/interview-vakantieparken-nederland\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/02\/Interview-Vakantieparkennederland-1-web.jpg\",\"articleSection\":[\"TradeTracker News\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/nl\/interview-vakantieparken-nederland\/\",\"url\":\"https:\/\/tradetracker.com\/nl\/interview-vakantieparken-nederland\/\",\"name\":\"Interview: Vakantieparken Nederland - 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