{"id":134730,"date":"2021-03-10T14:35:23","date_gmt":"2021-03-10T14:35:23","guid":{"rendered":"https:\/\/tradetracker.com\/?p=134730"},"modified":"2022-06-02T11:24:14","modified_gmt":"2022-06-02T11:24:14","slug":"interview-sanitairwinkel","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-sanitairwinkel\/","title":{"rendered":"Interview: Sanitairwinkel"},"content":{"rendered":"

\"\"<\/p>\n

TradeTracker<\/span><\/span>\u00a0zet regelmatig verschillende\u00a0<\/span><\/span>publishers<\/span><\/span>, adverteerders of\u00a0<\/span><\/span>mediabureaus<\/span><\/span> in de spotlight. Dit keer in de spotlight: Sanitairwinkel<\/a>. Wij spraken met Jaap Melchels, Teamlead Online Marketing en hij vertelde ons hun verhaal.\u00a0<\/span><\/span><\/strong><\/p>\n

\u00a0<\/span><\/strong>
<\/span>Wie bent u, waar werkt u en wat is uw functie?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Jaap\u00a0<\/span><\/span>Melchels<\/span><\/span>, ik werk bij\u00a0<\/span><\/span>Sanitairwinkel<\/span><\/span>\u00a0in de rol van Teamlead online marketing.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Waarmee onderscheiden jullie je als bedrijf?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>We zijn succesvol met een combinatie van een gebruiksvriendelijke website en moderne showrooms. Daarbij bieden we een groot assortiment sanitair aan, met alles voor de badkamer en toilet. Deskundig advies en inspiratie zijn daarin belangrijke pijlers.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Waarom zijn jullie ooit begonnen met\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Om relevant verkeer naar de website te sturen en de zichtbaarheid online te vergroten.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Hoe zorgen jullie ervoor dat je je huidige marktpositie niet kwijtraakt in een concurrerende markt?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>We proberen ons te blijven onderscheiden in service, aanbod, inspiratie en zijn continue bezig met het optimaliseren van de website en onze showrooms.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Affiliate<\/span><\/span>\u00a0Marketing<\/span><\/span>\u00a0<\/span>
<\/span>Welke trends heeft u de afgelopen jaren waargenomen in uw segment?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>We zien net als in de brede markt dat de concurrentie in de\u00a0<\/span><\/span>sanitairbranche<\/span><\/span>\u00a0is toegenomen vanuit\u00a0<\/span><\/span>marketplaces<\/span><\/span>\u00a0en bouwmarkten. Tegelijkertijd is het aantal kwalitatieve\u00a0<\/span><\/span>affiliates<\/span><\/span>\u00a0ook toegenomen, waardoor\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing voor ons een groeiend kanaal blijft.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Welke ontwikkelingen verwacht u binnen\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing anno 2021?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Ik verwacht dat de relatie en het contact met de\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0steeds belangrijker zal worden en dat transparantie steeds meer een topic zal worden. Daarnaast werken wij ook steeds meer samen met\u00a0<\/span><\/span>influencers<\/span><\/span>, waarvan ik hoop dat zij ook\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing als een interessante vorm van samenwerking gaan zien. Tot slot verwacht ik dat automatisering, bijvoorbeeld in het goed- en afkeuren van transacties, een bijdrage zal leveren aan het optimaliseren van\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Met welke uitdagingen word je als adverteerder het vaakst geconfronteerd?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Het op orde houden van de kwaliteit van de samenwerkingen en het uitbreiden met interessante\u00a0<\/span><\/span>affiliates<\/span><\/span>\u00a0die \u00e9cht meerwaarde bieden.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Met welk type\u00a0<\/span><\/span>publisher<\/span><\/span>\u00a0werkt u het best samen en waarom?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>We werken, naast\u00a0<\/span><\/span>prijsvergelijkers<\/span><\/span>, het liefst samen met goede content\u00a0<\/span><\/span>publishers<\/span><\/span>. Zij leveren een duidelijke toegevoegde waarde aan hun bezoekers en wij zijn daar graag onderdeel van.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Zijn er speciale dagen waarop u inhaakt met promotiemateriaal?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Met name de traditionele dagen als Black Friday en Cyber\u00a0<\/span><\/span>Monday<\/span><\/span>. Daarnaast hebben we een aantal keer per jaar een grote actie, deze communiceren we dan ook via\u00a0<\/span><\/span>TradeTracker<\/span><\/span>.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wat is jouw advies aan adverteerders wanneer zij een succesvolle campagne met\u00a0<\/span><\/span>Affiliates<\/span><\/span>\u00a0willen opzetten?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Start met\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing als je je webshop goed op orde hebt en goed draait. Zolang je daarin succesvol bent zal het voor\u00a0<\/span><\/span>affiliates<\/span><\/span>\u00a0interessant zijn om met je samen te werken. Zorg voor aantrekkelijke voorwaarden en steek tijd in het opbouwen van het aantal\u00a0<\/span><\/span>affiliates<\/span><\/span>. Wees daarin wel kritisch en keur alleen\u00a0<\/span><\/span>affiliates<\/span><\/span>\u00a0goed die toegevoegde waarde (lijken te) bieden.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span><\/span><\/p>\n

\"\"<\/p>\n


<\/span>Samenwerking\u00a0<\/span><\/span>TradeTracker<\/span><\/span>
<\/span>Welke verandering of ontwikkeling in uw\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketingactiviteiten en -resultaten heeft u het meest verrast sinds de samenwerking met\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0en waarom?<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>De grootste verandering is de introductie van Real\u00a0<\/span><\/span>Attribution<\/span><\/span>\u00a0geweest. Daarnaast heeft een recente aanpassing ervoor gezorgd dat we makkelijker transacties kunnen keuren.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Kunt u ons meer vertellen over het Real\u00a0<\/span><\/span>Attribution<\/span><\/span>\u00a0model dat u ge\u00efmplementeerd heeft?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Met het Real\u00a0<\/span><\/span>Attribution<\/span><\/span>\u00a0model zorgen we voor verdeling van de commissie die beter aansluit bij de ambities die we hebben met het\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0kanaal. Zo geven wij content\u00a0<\/span><\/span>publishers<\/span><\/span>\u00a0\/ blogs een hoger gewicht mee, om aantrekkelijk te zijn voor dit type\u00a0<\/span><\/span>publisher<\/span><\/span>.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Hoe heeft Real\u00a0<\/span><\/span>Attribution<\/span><\/span>\u00a0bijgedragen aan de verbetering van uw\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketingcampagnes?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Het heeft ervoor gezorgd dat we diverse goede content\u00a0<\/span><\/span>publishers<\/span><\/span>\u00a0hebben kunnen overtuigen zich aan te sluiten bij ons programma.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Hoe heeft uw persoonlijke accountmanager of het\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0team bijgedragen aan uw\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketingcampagnes?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>De rol van de accountmanager is met name belangrijk geweest in het vinden en aansluiten van nieuwe interessante\u00a0<\/span><\/span>affiliates<\/span><\/span>.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Tot slot<\/span><\/span>\u00a0<\/span>
<\/span>Wat kunnen wij in de nabije toekomst van u verwachten?<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>Omdat we op onze website steeds meer inzetten op inspiratie en advies, zullen we ook in het\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0kanaal daarin de samenwerking zoeken.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Zou u\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0aanbevelen aan andere adverteerders en\u00a0<\/span><\/span>publishers<\/span><\/span>? Zo ja, waarom?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Ja. De communicatie verloopt prima, en het aanbod\u00a0<\/span><\/span>affiliates<\/span><\/span>\u00a0is groot.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker\u00a0zet regelmatig verschillende\u00a0publishers, adverteerders of\u00a0mediabureaus in de spotlight. Dit keer in de spotlight: Sanitairwinkel. Wij spraken met Jaap Melchels, Teamlead Online Marketing en hij vertelde ons hun verhaal.\u00a0 \u00a0Wie bent u, waar werkt u en wat is uw functie?\u00a0Jaap\u00a0Melchels, ik werk bij\u00a0Sanitairwinkel\u00a0in de rol van Teamlead online marketing.\u00a0\u00a0Waarmee onderscheiden jullie je als bedrijf?\u00a0We zijn succesvol […]<\/p>\n","protected":false},"author":69,"featured_media":134731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-134730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInterview: Sanitairwinkel - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker\u00a0zet regelmatig publishers, adverteerders of\u00a0mediabureaus in de spotlight. 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