{"id":135601,"date":"2021-03-17T14:17:44","date_gmt":"2021-03-17T14:17:44","guid":{"rendered":"https:\/\/tradetracker.com\/?p=135601"},"modified":"2022-06-02T11:23:23","modified_gmt":"2022-06-02T11:23:23","slug":"interview-wecommerce","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-wecommerce\/","title":{"rendered":"Interview: Wecommerce"},"content":{"rendered":"

\"\"<\/p>\n

TradeTracker<\/span><\/b>\u00a0<\/span><\/b>z<\/span><\/b>et\u00a0regelmatig verschillende\u00a0<\/span><\/b>publishers<\/span><\/b>, adverteerders of\u00a0<\/span><\/b>mediabureaus in de spotlight. Dit keer in de spotlight:\u00a0<\/span><\/b>Wecommerce<\/span><\/b><\/a>. Wij spraken met Niels Arts,\u00a0<\/span><\/b>mede-oprichter<\/span><\/b>\u00a0van\u00a0<\/span><\/b>Wecommerce<\/span><\/b>\u00a0en hij vertelde ons hun verhaal.\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

Wie bent u, waar werkt u en wat is uw functie?\u00a0<\/span><\/b>
\nNiels Arts is\u00a0<\/span>mede-oprichter<\/span>\u00a0van\u00a0<\/span>Wecommerce<\/span><\/a>, een online marketing bureau dat zich<\/span>\u00a0<\/span>gespecialiseerd heeft in webshop marketing.<\/span>\u00a0<\/span>
\n\u00a0\u00a0<\/span>
\nWaarmee onderscheiden jullie je als bedrijf?<\/span><\/b>\u00a0<\/span><\/b>
\nWij focussen ons op langdurige samenwerkingen met onze klanten. Klanten die dezelfde visie hebben als wij en die willen delen als er successen worden geboekt. Bij die klanten proberen wij op inventieve manier de omzet \u00e9n winst te vergroten. Daarnaast geven we concrete adviezen aan bedrijven over hun online strategie\u00ebn, Google-optimalisatie en zijn wij vaak ook betrokken bij de\u00a0<\/span>affiliate<\/span>\u00a0marketing. Wij zijn bijvoorbeeld al jarenlang webwinkelpartner van o.a.:<\/span>\u00a0<\/span>Spiruella.nl<\/span><\/a>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0\u00a0<\/span>
\nWaarom zijn jullie ooit begonnen met\u00a0<\/span><\/b>affiliate<\/span><\/b>\u00a0marketing?<\/span><\/b>\u00a0<\/span><\/b>
\nAffiliate<\/span>\u00a0marketing is een ideale manier voor kanaaldiversificatie. Het belang van diversificatie van acquisitie kanalen<\/span>\u00a0<\/span>zo<\/span>al<\/span>s een<\/span>\u00a0webshop mag namelijk niet worden onderschat. Ons bureau is zeer<\/span>\u00a0<\/span>sterk in Google optimalisatie, maar om volledig te leunen op\u00a0<\/span>\u00e9\u00e9n<\/span>\u00a0kanaal is riskant. Daarom proberen wij<\/span>\u00a0er<\/span>\u00a0altijd voor te zorgen dat er meerdere andere kanalen ingezet worden.\u00a0<\/span>Affiliate<\/span>\u00a0marketing is daar eigenlijk altijd een vast onderdeel van. Een vrij risicoloos kanaal voor webshops. Niet altijd de meest winstgevende, maar het gebrek aan risico maakt dit ruimschoots goed.<\/span>
\n\u00a0\u00a0<\/span>
\nHoe zorgen jullie ervoor dat je je huidige marktpositie niet kwijtraakt in een concurrerende<\/span><\/b>\u00a0<\/span><\/b>markt?<\/span><\/b>
\nWe werken voor meerdere klanten. In onze branche werken veel \u2018piraten\u2019 zoals wij ze noemen. Veel partijen die snel geld willen verdienen over de rug van klanten. Daarom zijn veel klanten ook sceptisch als ze voor de eerste keer met ons gaan praten. Ze hebben vrijwel allemaal slechte ervaringen met online marketing partijen en vertrouwen ze ook niet echt. Wij focussen ons daarom op aantonen van onze waarde door middel van aantoonbare data en veel communicatie met de klant. Hierdoor blijven klanten in de meeste gevallen jarenlang met ons samenwerken \u00e9n kunnen we langzaam groeien omdat wij profiteren van mond-op-mond-reclame vanwege tevreden klanten.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>
\nAffiliate<\/span><\/b>\u00a0Marketing\u00a0<\/span><\/b>
\nWelke trends heeft u de afgelopen jaren waargenomen in uw segment?\u00a0<\/span><\/b>
\nWij zitten met onze webshops in allerlei segmenten. Wat we over het algemeen merken is dat bezoekers steeds beter weten wat ze willen. Dat is aan de ene kant prettig, want als de\u00a0<\/span>funnel<\/span>\u00a0<\/span> goed is ingericht doet de consument niet moeilijk. Als er daarentegen kleine zaken zijn die de\u00a0<\/span>funnel<\/span>\u00a0verstoren kan dat enorme consequenties hebben voor je conversiepercentages.<\/span><\/p>\n

Welke ontwikkelingen verwacht u binnen\u00a0<\/span><\/b>affiliate<\/span><\/b>\u00a0marketing anno 2021?\u00a0<\/span><\/b>
\nEr zal steeds meer geselecteerd moeten worden op kwaliteit. De tijd van duizenden<\/span>\u00a0<\/span>onbenullige<\/span>\u00a0<\/span>blogjes<\/span>\u00a0is wel een beetje voorbij. Voor adverterende webshops is het noodzakelijk om een onderscheid te maken tussen premium\u00a0<\/span>publishers<\/span>, die voor 95% van de omzet verantwoordelijk zijn, en niet-premium\u00a0<\/span>publishers<\/span>.<\/span>
\n\u00a0\u00a0<\/span>
\nMet welke uitdagingen word je als adverteerder het vaakst geconfronteerd?<\/span><\/b>\u00a0<\/span><\/b>
\nProductfeeds<\/span>\u00a0die wijzigen omdat bepaalde velden veranderen.<\/span>
\n\u00a0\u00a0<\/span>
\nMet welk type\u00a0<\/span><\/b>publisher<\/span><\/b>\u00a0werkt u het best samen en waarom?\u00a0<\/span><\/b>
\nDat scheelt per webshop, maar over het algemeen zijn vergelijkingssites voor de meeste<\/span>\u00a0<\/span>webshops<\/span>\u00a0<\/span>wel<\/span>\u00a0<\/span>prettig.<\/span><\/p>\n

Zijn er speciale dagen waarop u inhaakt met promotiemateriaal?<\/span><\/b>\u00a0<\/span><\/b>
\nSoms, maar moet bekennen dat we dit vaker zouden moeten doen.<\/span><\/p>\n

Wat is jouw advies aan adverteerders wanneer zij een succesvolle campagne met\u00a0<\/span><\/b>Affiliates<\/span><\/b>\u00a0willen opzetten?\u00a0<\/span><\/b>
\nZorg dat je goed kijkt naar je vergoedingsmodel. Als de concurrentie een beter vergoedingsmodel heeft kan dat dodelijk zijn voor het aantal aanmeldingen van\u00a0<\/span>affiliates<\/span>. Of\u00a0<\/span>affiliates<\/span>\u00a0plaatsen je op plekken die niet goed genoeg zijn om kliks te genereren. Daarnaast moeten ze goed kijken naar hun eigen winst. De ene\u00a0<\/span>affiliate<\/span>\u00a0is de andere niet. Sommige\u00a0<\/span>affiliates<\/span>\u00a0brengen loyale klanten terwijl sommige\u00a0<\/span>affiliates<\/span>\u00a0zorgen voor eenmalige klanten met hoge retourpercentages. Daar zouden dus andere verdiensten voor geregeld moeten worden.<\/span><\/p>\n

Samenwerking\u00a0<\/span><\/b>TradeTracker<\/span><\/b>
\nWelke verandering of ontwikkeling in uw\u00a0<\/span><\/b>affiliate<\/span><\/b>\u00a0marketingactiviteiten en -resultaten heeft u het meest verrast sinds de samenwerking met\u00a0<\/span><\/b>TradeTracker<\/span><\/b>\u00a0en waarom?\u00a0<\/span><\/b>
\nHet dashboard is echt het meest prettige van alle\u00a0<\/span>affiliate<\/span>\u00a0netwerken. De informatie is snel inzichtelijk en logisch ingedeeld, wat bij veel andere netwerken t\u00f3taal niet het geval is.\u00a0<\/span><\/p>\n

Hoe heeft uw persoonlijke accountmanager of het\u00a0<\/span><\/b>TradeTracker<\/span><\/b>\u00a0team bijgedragen aan uw\u00a0<\/span><\/b>affiliate<\/span><\/b>\u00a0marketingcampagnes?<\/span><\/b>\u00a0<\/span><\/b>
\nZij wijzen ons vooral op mogelijkheden rondom feestdagen en speciale gelegenheden.\u00a0<\/span><\/p>\n

Tot slot<\/span><\/b>\u00a0<\/span><\/b>
\nWat kunnen wij in de nabije toekomst van u verwachten?<\/span><\/b>\u00a0<\/span><\/b>
\nWij zullen nog veel campagnes aandragen. Als wij groeien, groeit\u00a0<\/span>Tradetracker<\/span>\u00a0ook. Hopelijk kunnen we binnenkort ook wat meer<\/span>\u00a0<\/span>Buitenlandse<\/span>\u00a0marketingcampagnes gaan aandragen, omdat we hard aan het werk zijn aan onze\u00a0<\/span>tool voor internationale marketing<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker\u00a0zet\u00a0regelmatig verschillende\u00a0publishers, adverteerders of\u00a0mediabureaus in de spotlight. Dit keer in de spotlight:\u00a0Wecommerce. Wij spraken met Niels Arts,\u00a0mede-oprichter\u00a0van\u00a0Wecommerce\u00a0en hij vertelde ons hun verhaal.\u00a0\u00a0 Wie bent u, waar werkt u en wat is uw functie?\u00a0 Niels Arts is\u00a0mede-oprichter\u00a0van\u00a0Wecommerce, een online marketing bureau dat zich\u00a0gespecialiseerd heeft in webshop marketing.\u00a0 \u00a0\u00a0 Waarmee onderscheiden jullie je als bedrijf?\u00a0 Wij focussen […]<\/p>\n","protected":false},"author":69,"featured_media":135602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-135601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInterview: Wecommerce - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker\u00a0zet\u00a0regelmatig verschillende\u00a0publishers, adverteerders of\u00a0mediabureaus in de spotlight. 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