{"id":135742,"date":"2021-03-17T14:17:59","date_gmt":"2021-03-17T14:17:59","guid":{"rendered":"https:\/\/tradetracker.com\/?p=135742"},"modified":"2021-04-06T13:52:46","modified_gmt":"2021-04-06T13:52:46","slug":"e-commerce-in-coronajaar-naar-266-miljard-euro","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/e-commerce-in-coronajaar-naar-266-miljard-euro\/","title":{"rendered":"E-commerce in coronajaar naar 26,6 miljard euro\u00a0"},"content":{"rendered":"

\"\"<\/p>\n

Nederlandse consumenten hebben afgelopen jaar 26,6 miljard euro gespendeerd bij webshops. Dit is een stijging van 7 procent vergeleken met een jaar eerder. Het totale aantal online aankopen steeg met 27 procent naar 335 miljoen.\u00a0<\/span><\/b><\/p>\n

Deze groei van 27 procent werd voornamelijk veroorzaakt door de coronacrisis en de overheidsmaatregelen. In 2019 leek de e-commercegroei namelijk nog af te vlakken.\u00a0<\/span><\/p>\n

Wat ook opvallend is, zijn de enorme verschillen tussen producten en diensten (zowel in de online bestedingen als in het aantal online aankopen). Dit blijkt uit de Thuiswinkel Markt Monitor, het onderzoek naar online consumentenbestedingen in Nederland.\u00a0<\/span><\/p>\n

De online bestedingen aan producten steeg in 2020 met 43 procent en het aantal online aankopen met 41 procent. Hiermee werden de grote klappen die onder andere de reis- en vrijetijdsbranches kregen nog enigszins gecompenseerd. Door de coronacrisis en de bijbehorende beperkingen zag de dienstensector de online bestedingen met 39 procent afnemen en het aantal online aankopen nam met 37 procent af.\u00a0<\/span><\/p>\n

Binnen een aantal sectoren was er sprake van een enorme groei. Onder andere de segmenten Home & Living (+83%), DIY\/Garden (+74%), Sport en Recreatie (+62%), Food\/<\/span>Nearfood<\/span>\u00a0(+58%) en IT(+56%) zijn enorm gestegen.\u00a0<\/span>
\nWat dan weer alles behalve verbazingwekkend is, is dat online uitgaven aan pakketreizen een daling van 72 procent laten zien ten opzichte van 2019. Losse vliegtickets en\u00a0<\/span>accommodaties<\/span>\u00a0dalen met 37 procent.\u00a0<\/span><\/p>\n

Het aandeel van\u00a0<\/span>iDEAL<\/span>\u00a0als betaalwijze voor de online aankopen laat in 2020 ook wederom een sterke stijging zien. Van alle online aankopen zijn deze van 60 procent naar 69 procent verwerkt via\u00a0<\/span>iD<\/span>EAL<\/span>.\u00a0<\/span>
\nVooral in de categorie Food\/<\/span>Nearfood<\/span>\u00a0is het aandeel van\u00a0<\/span>iDEAL<\/span>\u00a0sterk toegenomen, namelijk met zo\u2019n 11 procent. Dit gaat ten koste van de normale pintransacties. Overige betaalmiddelen, zoals cadeaubonnen, worden minder vaak gebruikt als betaalwijze voor online aankopen.\u00a0<\/span>
\nOok bij cross-border aankopen is\u00a0<\/span>iDEAL<\/span>\u00a0het meest gebruikte betaalmiddel, al ligt het\u00a0<\/span>aand<\/span>e<\/span>el<\/span>\u00a0met 46 procent van het aantal aankopen hier wel lager dan op de binnenlandse markt. Internationale betaalmiddelen als creditcards (22%) en PayPal (16%) worden cross-border juist vaker gebruik dan voor aankopen bij Nederlandse webshops.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Nederlandse consumenten hebben afgelopen jaar 26,6 miljard euro gespendeerd bij webshops. Dit is een stijging van 7 procent vergeleken met een jaar eerder. Het totale aantal online aankopen steeg met 27 procent naar 335 miljoen.\u00a0 Deze groei van 27 procent werd voornamelijk veroorzaakt door de coronacrisis en de overheidsmaatregelen. In 2019 leek de e-commercegroei namelijk […]<\/p>\n","protected":false},"author":69,"featured_media":135743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-135742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nE-commerce in coronajaar naar 26,6 miljard euro\u00a0 - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Nederlandse consumenten hebben afgelopen jaar 26,6 miljard euro gespendeerd bij webshops. 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