{"id":137540,"date":"2021-03-31T13:41:55","date_gmt":"2021-03-31T13:41:55","guid":{"rendered":"https:\/\/tradetracker.com\/?p=137540"},"modified":"2022-06-02T11:19:03","modified_gmt":"2022-06-02T11:19:03","slug":"interview-deurbeslaggigant","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-deurbeslaggigant\/","title":{"rendered":"Interview: DeurbeslagGigant"},"content":{"rendered":"

\"\"<\/p>\n

TradeTracker zet regelmatig verschillende publishers, adverteerderes of mediabureaus in de spotlight. Dit keer in de spotlight: DeurbeslagGigant<\/a>. Wij spraken met Pieter en Florentino, oprichters van DeurbeslagGigant en zij vertelden ons hun verhaal.\u00a0<\/strong>
<\/span>\u00a0<\/span>
<\/span>Intro<\/span><\/span>\u00a0<\/span>
<\/span>Wie zijn jullie, waar werken jullie en wat is jullie functie?<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>Wij zijn Pieter van Hees en\u00a0<\/span><\/span>Florentino<\/span><\/span>\u00a0<\/span><\/span>Alvrez<\/span><\/span>, twee net-geen-dertigers met veel passie voor ondernemen waaruit ons kindje\u00a0<\/span><\/span>DeurbeslagGigant<\/span><\/span>\u00a0is ontstaan. Met Pieter als Online\u00a0<\/span><\/span>department<\/span><\/span>\u00a0en\u00a0<\/span><\/span>Florentino<\/span><\/span>\u00a0als Sales-<\/span><\/span>Guru<\/span><\/span>\u00a0proberen we stapje voor stapje wat marktaandeel te pakken. Dit doen wij vanuit ons kantoor in Heerde.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Waarmee onderscheiden jullie je als bedrijf?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Onze website is een feestje om te shoppen. We hebben een team\u00a0<\/span><\/span>developers<\/span><\/span>\u00a0in Sri Lanka klaarstaan die dag en nacht sleutelen om onze website zo snel en\u00a0<\/span><\/span>efficient<\/span><\/span>\u00a0mogelijk te maken.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>Daarnaast werken wij enkel met leveranciers die voldoen aan onze kwaliteitseisen. We leveren een compleet, breed assortiment waarin voor iedereen wat bijzit. Door onze brede productkennis kunnen wij klanten snel blij maken met het beslag dat zij nodig hebben.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Waarom zijn jullie begonnen met\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing?\u00a0<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>De webshop bestaat nu ongeveer een jaar. Ondanks dat onze organische bezoekers blijven groeien, merken we dat wij klaar zijn voor het grote werk. Op SEO kun je eeuwig blijven wachten terwijl je met andere kanalen voor directe traffic kan zorgen. De drie grote kanalen waren <\/span><\/span>affiliate<\/span><\/span>,\u00a0<\/span><\/span>social<\/span><\/span>\u00a0media en SEA.\u00a0<\/span><\/span>Affiliate<\/span><\/span>\u00a0had prioriteit omdat het opstarten even werk is, maar het onderhoud daarna weinig tijd vergt.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Hoe zorgen jullie ervoor dat je je huidige marktpositie niet kwijtraakt in een concurrerende markt?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Wij verwachten dat onze marktpositie alleen maar zal groeien.\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0zal daarin een aandeel hebben. Verder zullen wij onze SEO blijven optimaliseren, nieuwe productvideo\u2019s maken,\u00a0<\/span><\/span>Social<\/span><\/span>\u00a0Media uitbreiden, met\u00a0<\/span><\/span>Ads<\/span><\/span>\u00a0beginnen en vooral niet vergeten te luisteren naar feedback van onze gebruikers.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Onboarding<\/span><\/span>\u00a0proces<\/span><\/span><\/span>\u00a0<\/span>
<\/span>Hoe heeft u het\u00a0<\/span><\/span>onboarding<\/span><\/span>\u00a0proces ervaren? Liep u tegen problemen aan?<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>De\u00a0<\/span><\/span>onboarding<\/span><\/span>\u00a0is zeer uitgebreid. Je krijgt direct alle benodigde documenten en een persoonlijke accountmanager toegewezen. Het contact daarmee is leuk en hij hielp direct met de dingen waar we mee zaten. Voor onze webshop module was een kant-en-klare\u00a0<\/span><\/span>plugin<\/span><\/span>\u00a0beschikbaar zodat het installeren niet veel werk vergde.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Hoe was het eerste contact met\u00a0<\/span><\/span>TradeTracker<\/span><\/span>?\u00a0<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>Florentino<\/span><\/span>\u00a0kent Luke, Sales\u00a0<\/span><\/span>Representive<\/span><\/span>\u00a0bij\u00a0<\/span><\/span>TradeTracker<\/span><\/span>, persoonlijk en wist dat hij bij\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0werkt. Na enig contact hebben we al snel een Zoom-meeting gehad en heeft hij ons uitgelegd hoe\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0te werkt gaat.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Hoe heeft uw persoonlijke accountmanager of het\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0team bijgedragen aan het opzetten van uw campagne?<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>TradeTracker<\/span><\/span>\u00a0biedt talrijke opties. En dat is interessant om te lezen in een folder of flyer, maar wij hebben natuurlijk geen enkele ervaring met alle\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0opties. Wij weten niet welke partners we moeten in of uitschakelen en of we gebruik moesten maken van Real\u00a0<\/span><\/span>Atrribution<\/span><\/span>\u00a0en\u00a0<\/span><\/span>zoja<\/span><\/span>\u00a0welk model. Wij hebben Max\u00a0<\/span><\/span>Corsi<\/span><\/span>, accountmanager, een soort van carte blanche gegeven omdat hij ervaring heeft met andere campagnes. Hij pakte dit leuk op en legde bij alles uit waarom hij iets zou doen zodat wij er direct een gevoel bij kregen.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wat hoopt u te bereiken door middel van\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing?<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>Het zou tof zijn als\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0op termijn voor zo\u2019n 15 tot 20 procent van onze omzet zorgt. Dat is onze doelstelling.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wat is uw advies aan adverteerders die twijfelen om met\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing aan de slag te gaan?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Er is weinig te verliezen. Ja, de opstartkosten zijn niet gratis en er is een kleine maandelijkse fee die wordt berekend. Maar als je niets doet, weet je zeker dat er niets gebeurd. En met de service die ik tot nu toe heb gekregen verwacht ik niet dat onze accountmanager stik zou blijven zitten als er inderdaad niets gebeurd.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wat verwacht u in de toekomst vanuit\u00a0<\/span><\/span>TradeTracker<\/span><\/span>?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Er wordt nu gesproken om CSS en SEA op te zetten via partners van\u00a0<\/span><\/span>TradeTracker<\/span><\/span>.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Affiliate<\/span><\/span>\u00a0marketing algemeen<\/span><\/span><\/span>\u00a0<\/span>
<\/span>Welke trends heeft u de afgelopen jaren waargenomen in uw segment?\u00a0<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>De afgelopen jaren is RVS natuurlijk enorm populair geworden, maar we zien duidelijk een verschuiving naar zwart beslag. Ook titanium goud begint populariteit te winnen in moderne huizen, messing begint weer op te komen in oudere huizen\/panden. Het wordt dus allemaal wat kleurrijker vergeleken het standaard RVS.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Welke ontwikkelingen verwacht u binnen\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing anno 2021?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Wij gaan er zonder verwachtingen in en laten ons graag verrassen.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Met welke uitdagingen denkt u als adverteerder het vaakst geconfronteerd te gaan worden?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Omdat er nog geen ervaring is lijkt ons dit een lastige vraag. Van onze accountmanager begrepen we dat veel adverteerders het laten liggen bij vragen en tickets van adverteerders. Ons streven is om niemand te negeren en iedere partij serieus te nemen.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wat kunnen wij in de nabije toekomst van u verwachten? Heeft u bijvoorbeeld speciale openingsacties voor\u00a0<\/span><\/span>publishers<\/span><\/span>?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>In de eerste twee maanden bieden wij een hogere commissie zodat men data kan verzamelen over wat werkt en wat niet.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wilt u als\u00a0<\/span><\/span>publisher<\/span><\/span>\u00a0de campagne van\u00a0<\/span><\/span>DeurbeslagGigant<\/span><\/span><\/a> promoten of meer informatie over deze campagne? Klik dan hier!\u00a0<\/span><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker zet regelmatig verschillende publishers, adverteerderes of mediabureaus in de spotlight. Dit keer in de spotlight: DeurbeslagGigant. Wij spraken met Pieter en Florentino, oprichters van DeurbeslagGigant en zij vertelden ons hun verhaal.\u00a0\u00a0Intro\u00a0Wie zijn jullie, waar werken jullie en wat is jullie functie?\u00a0Wij zijn Pieter van Hees en\u00a0Florentino\u00a0Alvrez, twee net-geen-dertigers met veel passie voor ondernemen waaruit […]<\/p>\n","protected":false},"author":69,"featured_media":137541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-137540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInterview: DeurbeslagGigant - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker zet regelmatig verschillende publishers, adverteerderes of mediabureaus in de spotlight. 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