{"id":137661,"date":"2021-04-01T09:52:51","date_gmt":"2021-04-01T09:52:51","guid":{"rendered":"https:\/\/tradetracker.com\/?p=137661"},"modified":"2022-06-02T11:18:52","modified_gmt":"2022-06-02T11:18:52","slug":"fonq-grote-winnaar-shopping-awards","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/fonq-grote-winnaar-shopping-awards\/","title":{"rendered":"fonQ\u00a0grote winnaar Shopping\u00a0Awards\u00a0"},"content":{"rendered":"

\"\"<\/p>\n

Afgelopen week waren de uitreikingen van de Shopping <\/span><\/b>Awards<\/span><\/b>. In het kader van deze\u00a0<\/span><\/b>Awards<\/span><\/b>\u00a0spraken wij met\u00a0<\/span><\/b>fonQ<\/span><\/b><\/a>.\u00a0<\/span><\/b>fonQ<\/span><\/b> was namelijk de grote winnaar! Zij vertellen je hoe trots ze zijn op deze winst en hoe ze dit hebben weten te bereiken.\u00a0<\/span><\/b><\/p>\n

Intro<\/b>\u00a0<\/span>
\nWie zijn jullie, waar werken jullie en wat is jullie functie?\u00a0<\/span><\/b>
\nWij zijn Wouter de Rijk, Manager Marketing & Partnerships en Larissa Goorhuis Oude Sanderink, Team Lead Online Marketing bij\u00a0<\/span>fonQ<\/span>.\u00a0<\/span><\/p>\n

Waarmee onderscheiden jullie je als bedrijf?\u00a0<\/span><\/b>
\nWe maken het winkelen in Home & Living\u00a0<\/span>gemakkelijker<\/span>\u00a0en leuker. Dit doen we door het online aanbieden van een groot en uniek aanbod, keuzehulp en excellente service.\u00a0<\/span>fonQ<\/span>\u00a0is daarmee de online woonboulevard van Nederland en Vlaanderen.\u00a0<\/span><\/p>\n

Waarom zijn jullie ooit begonnen met\u00a0<\/span><\/b>affiliate<\/span><\/b>\u00a0marketing?\u00a0<\/span><\/b>
\nWij zijn meer dan 10 jaar geleden begonnen met\u00a0<\/span>affiliate<\/span>\u00a0marketing omdat we het kanaal konden inzetten om\u00a0<\/span>publisher<\/span>\u00a0websites aan onze webshop te koppelen, maar toentertijd hielpen\u00a0<\/span>publishers<\/span>\u00a0ons ook met bijvoorbeeld SEA. Meer dan tien jaar later hebben we een aantal optimalisaties doorgevoerd waardoor we het\u00a0<\/span>affiliate<\/span>\u00a0kanaal op een schaalbare en voor ons waardevolle manier inzetten. Zo zijn we exclusief gaan samenwerken met\u00a0<\/span>TradeTracker<\/span>\u00a0en zijn we flink selectiever in het toelaten van\u00a0<\/span>affiliates<\/span>\u00a0binnen onze campagne.\u00a0<\/span><\/p>\n

Hoe zorgen jullie ervoor dat je je huidige marktpositie niet kwijtraakt in een concurrerende markt?<\/span><\/b>
\nDoor continue te werken aan de meest geliefde klantreis, dit doen we door ons grote aanbod te koppelen aan een visuele en smaak en stijl gedreven klantreis. Daarbij is het verbeteren van de klanttevredenheid enorm belangrijk en \u00e9\u00e9n van de belangrijkste\u00a0<\/span>KPI\u2019s<\/span>\u00a0(NPS) die we monitoren.<\/span>
\n\u00a0<\/span>
\nShopping\u00a0<\/b>Awards<\/b>\u00a0<\/span>
\nAllereerst gefeliciteerd met het winnen van de Shopping\u00a0<\/span><\/b>Awards<\/span><\/b>! Wat is jullie eerste reactie hierop?<\/span><\/b>
\nHet is heel erg tof, bij ons op kantoor staat tof voor \u201cTrots op\u00a0<\/span>fonQ<\/span>!\u201d We zijn niet alleen winnaar in de categorie Wonen, maar ook de beste webwinkel van Nederland in 2021. Het geeft enorm veel\u00a0<\/span>voldoening<\/span>\u00a0dat alles waar we het afgelopen jaar aan hebben gewerkt ook mede resulteert in deze mooie prijzen.\u00a0<\/span><\/p>\n

Wat heeft er voor gezorgd dat jullie de winst hebben binnengehaald?<\/span><\/b>
\nWe hebben zelf dus keihard gewerkt aan het verbeteren van de klanttevredenheid, onder andere door zichtbaar te zijn met de juiste creaties in de juiste mediakanalen, klanten te helpen bij het maken van de ideale keuze, het op de juiste manier afleveren van je bestelling en het bieden van service als je dat nodig hebt.\u00a0<\/span>
\nDat heeft geholpen, want 50% van de score wordt namelijk bepaald door de klanten. De andere 50% van de score wordt bepaald door een vakjury die je merk en winkel beoordeelt.\u00a0<\/span><\/p>\n

Hebben jullie voordeel door het winnen van de Shopping\u00a0<\/span><\/b>Awards<\/span><\/b>?<\/span><\/b>
\nHet is erkenning voor ons harde\u00a0<\/span>werke<\/span>n het zorgt voor veel positieve energie bij alle\u00a0<\/span>fonQ<\/span>\u00a0collega\u2019s. We mogen onszelf een jaar lang d\u00e9 beste webwinkel van Nederland noemen! Maar het straalt natuurlijk ook vertrouwen uit naar onze business partners, bezoekers en klanten.\u00a0<\/span><\/p>\n

Hoe gaan jullie ervoor zorgen dat jullie volgend jaar (natuurlijk) weer gaan winnen?<\/span><\/b>
\nWe gaan door met het uitvoeren van onze strategie; we zullen bezoekers nog beter bedienen met het aanbieden van een groot en uniek aanbod, het helpen bij het kiezen van het juiste product en het bieden van excellente service.\u00a0<\/span><\/p>\n

Wilt u als\u00a0<\/span><\/i><\/b>publisher<\/span><\/i><\/b>\u00a0de campagne van\u00a0<\/span><\/i><\/b>fonQ<\/span><\/i><\/b>\u00a0promoten of meer informatie over deze campagne? Klik dan\u00a0<\/span><\/i><\/b>hier<\/span><\/i><\/b><\/a>!<\/span><\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Afgelopen week waren de uitreikingen van de Shopping Awards. In het kader van deze\u00a0Awards\u00a0spraken wij met\u00a0fonQ.\u00a0fonQ was namelijk de grote winnaar! Zij vertellen je hoe trots ze zijn op deze winst en hoe ze dit hebben weten te bereiken.\u00a0 Intro\u00a0 Wie zijn jullie, waar werken jullie en wat is jullie functie?\u00a0 Wij zijn Wouter de […]<\/p>\n","protected":false},"author":69,"featured_media":137692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-137661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nfonQ\u00a0grote winnaar Shopping\u00a0Awards\u00a0 - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Afgelopen week waren de uitreikingen van de Shopping Awards. 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