{"id":138566,"date":"2021-04-08T09:31:44","date_gmt":"2021-04-08T09:31:44","guid":{"rendered":"https:\/\/tradetracker.com\/?p=138566"},"modified":"2022-06-02T11:17:14","modified_gmt":"2022-06-02T11:17:14","slug":"interview-luilak-nl","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-luilak-nl\/","title":{"rendered":"Interview: Luilak.nl\u00a0"},"content":{"rendered":"

\"\"<\/p>\n

TradeTracker<\/span><\/span>\u00a0zet regelmatig verschillende\u00a0<\/span><\/span>publishers<\/span><\/span>, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Luilak.nl. Wij spraken met Andre Pranger, directeur en eigenaar van Luilak bv en hij vertelde ons hun verhaal.\u00a0<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span><\/p>\n

Introductie
<\/span>Wie bent u, waar werkt u en wat is uw functie?\u00a0<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Andre Pranger is directeur en eigenaar van Luilak bv.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Waarmee onderscheiden jullie je als bedrijf?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Wij zijn Luilak en verkopen hangmatten als\u00a0<\/span><\/span>PakjesRust<\/span><\/span>. Iedereen zoekt een antwoord op vragen zoals het hebben van stress of een\u00a0<\/span><\/span>burnout<\/span><\/span>\u00a0en is zoekende naar een\u00a0<\/span><\/span>work<\/span><\/span>\/life\u00a0<\/span><\/span>balance<\/span><\/span>. Wij verkopen dat gewoon simpelweg in doosjes.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Waarom zijn jullie begonnen met\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing?\u00a0<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Om extra traffic en sales naar onze state of the art website te sturen: www.luilak.nl<\/a>.\u00a0<\/span><\/span>
<\/span>\u00a0<\/span>
<\/span>Hoe zorgen jullie ervoor dat je je huidige marktpositie niet kwijtraakt in een concurrerende markt?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>We hebben gekozen voor een concept. De\u00a0<\/span><\/span>PakjesRust<\/span><\/span>, het verhaal en minder de platte producten. Dit jaar, in 2021, krijgen wij een volledig nieuwe collectie, een nieuw logo en een nieuwe website.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Inhaken<\/span><\/span>\u00a0<\/span>
<\/span><\/strong><\/span>Binnenkort wordt het natuurlijk weer zomer, hoe speelt u hierop in?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Volop promotie maken. Op borden langs snelwegen, online campagnes als\u00a0<\/span><\/span>Adwords<\/span><\/span>\/SEO, maar daarnaast zetten we volledig in op\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing. We hebben gekozen voor een exclusieve samenwerking met\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0en maken daarbij gebruik van het Real\u00a0<\/span><\/span>Attribution<\/span><\/span>\u00a0model.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Welke producten promoot u extra?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Dat zijn de combi deals. En dan voornamelijk de hangmatten met de standaards. Zowel de houten standaards als de stalen standaards.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wat zijn de hardlopende producten?\u00a0<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Dat zijn de hangmatten uit \u2018De Sounds\u2019 lijn.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wat vindt u van speciale dagen\/periodes om op in te haken?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Super verstandig. Denk bijvoorbeeld aan V<\/span><\/span>aderdag<\/span><\/span>, maar vooral aan Moederdag. De vakantieperiode is ook een belangrijke voor ons. En zeker nu gedurende de coronacrisis waarbij iedereen thuis in de tuin zit. <\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wat voor promotie kunnen\u00a0<\/span><\/span>publishers<\/span><\/span>\u00a0het beste inzetten om deze actie te promoten?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Onze dynamische banners en onze\u00a0<\/span><\/span>productfeed<\/span><\/span>, welke altijd up-to-date is.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Op welke dagen speelt u verder dit jaar nog in?\u00a0<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Feestdagen. Bijvoorbeeld Pasen, Pinksteren en Hemelvaartsdag.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Affiliate<\/span><\/span>\u00a0marketing algemeen<\/span><\/span>\u00a0<\/span>
<\/span><\/span>Welke trends heeft u de afgelopen jaren waargenomen in uw segment?<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>Corona heeft vakantie in eigen land en vooral vakantie is eigen tuin hoog op de kaart gezet. We verwachten dat dit in 2021 doorzet.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Welke ontwikkelingen verwacht u binnen\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing anno 2021?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Zoals hierboven beschreven heeft corona grote invloed. Wij als Luilak zijn veel actiever geworden op het gebied van\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing. Dit door middel van exclusiviteit binnen\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0en het Real\u00a0<\/span><\/span>Attribution<\/span><\/span>\u00a0model. Daarnaast hebben wij goede banners en een nette\u00a0<\/span><\/span>productfeed<\/span><\/span>.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Met welk type\u00a0<\/span><\/span>publishers<\/span><\/span>\u00a0werkt u het best samen en waarom?\u00a0<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Dit zijn natuurlijk de interactieve\u00a0<\/span><\/span>publishers<\/span><\/span>. Graag helpen we waar we kunnen. We staan open voor goed contact en zullen alles doen wat in ons vermogen ligt om samen te werken. We realiseren ons dat \u00e9\u00e9n plus \u00e9\u00e9n zo drie wordt.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Samenwerking\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0<\/span>
<\/span><\/span>Welke verandering of ontwikkeling in uw\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketingactiviteiten en -resultaten heeft u het meest verrast sinds de samenwerking met\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0en waarom?<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>De exclusieve samenwerking.\u00a0<\/span><\/span>Real Attribution, maar\u00a0<\/span><\/span>ook<\/span><\/span>\u00a0de state of the art\u00a0<\/span><\/span>productfeed<\/span><\/span>\u00a0en de\u00a0<\/span><\/span>dynamische<\/span><\/span>\u00a0banners.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Hoe\u00a0<\/span><\/span>heeft<\/span><\/span>\u00a0<\/span><\/span>uw<\/span><\/span>\u00a0<\/span><\/span>persoonlijke<\/span><\/span>\u00a0<\/span><\/span>accountmanager<\/span><\/span>\u00a0of het\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0team\u00a0<\/span><\/span>bijgedragen<\/span><\/span>\u00a0<\/span><\/span>aan<\/span><\/span>\u00a0<\/span><\/span>uw<\/span><\/span>\u00a0affiliate\u00a0<\/span><\/span>marketingcampagnes<\/span><\/span>?<\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Het contact met\u00a0<\/span><\/span>accountmanager<\/span><\/span>\u00a0Chantal\u00a0<\/span><\/span>verloopt<\/span><\/span>\u00a0<\/span><\/span>voorspoedig<\/span><\/span>. Ze is\u00a0<\/span><\/span>proactief<\/span><\/span>\u00a0en\u00a0<\/span><\/span>heeft<\/span><\/span>\u00a0de\u00a0<\/span><\/span>relatie<\/span><\/span>\u00a0met\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0<\/span><\/span>een<\/span><\/span>\u00a0<\/span><\/span>nieuw<\/span><\/span>\u00a0<\/span><\/span>leven<\/span><\/span>\u00a0in\u00a0<\/span><\/span>geblazen<\/span><\/span>. Ook is\u00a0<\/span><\/span>ze<\/span><\/span>\u00a0erg\u00a0<\/span><\/span>deskundig<\/span><\/span>\u00a0en\u00a0<\/span><\/span>denkt<\/span><\/span>\u00a0<\/span><\/span>ze<\/span><\/span>\u00a0<\/span><\/span>graag<\/span><\/span>\u00a0met\u00a0<\/span><\/span>ons<\/span><\/span>\u00a0mee.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Tot slot<\/span><\/span>\u00a0<\/span>
<\/span><\/span>Wat\u00a0<\/span><\/span>kunnen<\/span><\/span>\u00a0<\/span><\/span>wij<\/span><\/span>\u00a0in de\u00a0<\/span><\/span>nabije<\/span><\/span>\u00a0<\/span><\/span>toekomst<\/span><\/span>\u00a0van u\u00a0<\/span><\/span>verwachten<\/span><\/span>?\u00a0<\/span><\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>Een\u00a0<\/span><\/span>korte<\/span><\/span>\u00a0<\/span><\/span>directe<\/span><\/span>\u00a0<\/span><\/span>lijn<\/span><\/span>\u00a0met publishers.\u00a0<\/span><\/span>Hierin<\/span><\/span>\u00a0<\/span><\/span>schuilt<\/span><\/span>\u00a0wat\u00a0<\/span><\/span>ons<\/span><\/span>\u00a0<\/span><\/span>betreft<\/span><\/span>\u00a0het\u00a0<\/span>succes<\/span>!<\/span><\/span><\/p>\n

Wilt u als\u00a0<\/span><\/span>publisher<\/span><\/span> de campagne van Luilak <\/a><\/span><\/span>promoten of meer informatie over deze campagne? Klik dan hier!\u00a0<\/span><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker\u00a0zet regelmatig verschillende\u00a0publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Luilak.nl. Wij spraken met Andre Pranger, directeur en eigenaar van Luilak bv en hij vertelde ons hun verhaal.\u00a0\u00a0 IntroductieWie bent u, waar werkt u en wat is uw functie?\u00a0\u00a0Andre Pranger is directeur en eigenaar van Luilak bv.\u00a0\u00a0\u00a0Waarmee onderscheiden jullie je als […]<\/p>\n","protected":false},"author":69,"featured_media":138574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-138566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInterview: Luilak.nl\u00a0 - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker\u00a0zet regelmatig verschillende\u00a0publishers, adverteerders of mediabureaus in de spotlight. 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