{"id":139028,"date":"2021-04-15T07:17:34","date_gmt":"2021-04-15T07:17:34","guid":{"rendered":"https:\/\/tradetracker.com\/?p=139028"},"modified":"2022-06-02T11:16:44","modified_gmt":"2022-06-02T11:16:44","slug":"interview-feestartikelen-nl","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-feestartikelen-nl\/","title":{"rendered":"Interview: Feestartikelen.nl"},"content":{"rendered":"

\"\"<\/p>\n

TradeTracker<\/span><\/span>\u00a0zet regelmatig verschillende\u00a0<\/span><\/span>publishers<\/span><\/span>, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Feestartikelen.nl<\/a>. Wij spraken met Robin van der\u00a0Maaten<\/span>, Internet Marketeer bij Feestartikelen.nl en hij vertelde ons hun verhaal.<\/span><\/span><\/strong><\/p>\n

Introductie<\/span><\/span><\/strong><\/span>\u00a0<\/span><\/strong><\/span>
<\/span>Wie bent u, waar werkt u en wat is uw functie?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Ik ben Robin van der\u00a0<\/span><\/span>Maaten<\/span><\/span>. Werkzaam bij Feestartikelen.nl en Feestartikelen.be als Internet Marketeer.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Waarmee onderscheiden jullie je als bedrijf?\u00a0<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Ooit begonnen als een alom bekende, \u00e9chte feestwinkel in Zwolle, waren wij in 1999 (!) de eerste feestwinkel online. We zijn altijd blijven groeien en ontwikkelen en vooral ook ons blijven onderscheiden nu er een heel landschap is aan feestartikelen webshops. We zijn uniek in versieringen voor kinderfeestjes en themafeesten. Ons enorme en unieke assortiment importeren wij zelf van over de hele wereld.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Waarom zijn jullie begonnen met\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing?\u00a0<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Naast SEA en andere kanalen waren we op zoek naar meer mogelijkheden om ons bereik te vergroten. De handen ineenslaan met honderden andere websites die met hun eigen bereik onze website weer promoten bleek een goede stap te zijn.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Hoe zorgen jullie ervoor dat je je huidige marktpositie niet kwijtraakt in een concurrerende markt?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>We zoeken constant naar nieuwe en unieke producten om ons mee te onderscheiden. Daarnaast werken we samen met de beste partijen om ons aanbod te promoten. Op het gebied van SEO, SE<\/span><\/span>A<\/span><\/span>,\u00a0<\/span><\/span>affilliate<\/span><\/span>\u00a0marketing, etc.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Inhaken<\/span><\/span>\u00a0<\/span>
<\/span><\/span>Wat zijn de hardlopende producten?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Versieringen en decoraties voor kinderfeestjes, verjaardagen en themafeesten behoren tot de altijd hardlopende producten.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wat vindt u van speciale dagen om op in te haken?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Wij zijn meer van de seizoenen dan van de dagen. Een dag is maar kort en je moet dan veel geld en moeite investeren om er goed uit te komen. Seizoenen, zoals bijvoorbeeld het zomerseizoen bieden ons meer perspectief. We spelen dan in op het gevoel (en de feesten) dat zo\u2019n seizoen met zich meebrengt.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wat voor promotie kunnen\u00a0<\/span><\/span>publishers<\/span><\/span>\u00a0het beste inzetten om acties te promoten?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>We werken succesvol samen met SEA (Google Shopping)\u00a0<\/span><\/span>pa<\/span><\/span>rtners<\/span><\/span>. Het promoten van de hardlopende\u00a0<\/span><\/span>categorie\u00ebn<\/span><\/span>\u00a0hierin zal altijd opleveren. Het zomerseizoen is een ideale kans om veel resultaat te behalen.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Affiliate<\/span><\/span>\u00a0marketing algemeen<\/span><\/span>\u00a0<\/span>
<\/span><\/span>Welke trends heeft u de afgelopen jaren waargenomen in uw segment?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Feesten die gevierd worden met een thema zijn erg toegenomen t.o.v. de meer algemene versieringen voor feestjes. Denk bijvoorbeeld aan een verjaardag met een Hawa\u00ef, Hollywood of disco thema of voor kinderen een dinosaurus of jungle thema.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Welke ontwikkelingen verwacht u binnen\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketing anno 2021?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Wij zien meer en meer een verschuiving naar SEA (Google Shopping) en verwachten dat dit nog gaat toenemen.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Met welk type\u00a0<\/span><\/span>publisher<\/span><\/span>\u00a0werkt u het best samen en waarom?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>SEA\u00a0<\/span><\/span>publishers<\/span><\/span>. We bieden producten aan die meestal snel gekocht worden met relatief weinig bedenktijd. Daarom werkt SEA goed. De kosten blijven via\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0ook beter beheersbaar dan wanneer we alles zelf via SEA zouden doen.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wat is uw advies aan adverteerders wanneer zij een succesvolle campagne met\u00a0<\/span><\/span>affiliates<\/span><\/span>\u00a0willen opzetten?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Zorg voor een uitmuntende\u00a0<\/span><\/span>productfeed<\/span><\/span>\u00a0zodat er succesvol met Google Shopping gewerkt kan worden. Daarnaast is het belangrijk om je doelen goed voor ogen te houden bij het selecteren van de\u00a0<\/span><\/span>affiliates<\/span><\/span>\u00a0waarmee je wilt werken.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Samenwerking\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0<\/span>
<\/span><\/span>Welke verandering of ontwikkeling in uw\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketingactiviteiten en -resultaten heeft u het meest verrast sinds de samenwerking met\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0en waarom?\u00a0<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>We werken al sinds 2010 samen met\u00a0<\/span><\/span>TradeTracker<\/span><\/span>. Door de jaren heen hebben we goede resultaten behaald. Wat voor ons het meest opvallend is, is dat het zo\u2019n aanvulling is op de toch al uitgebreide marketing activiteiten op o.a. SEA gebied. Via\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0en samen met de\u00a0<\/span><\/span>affiliates<\/span><\/span>\u00a0bereiken we nog een enorm segment wat we anders niet zouden bereiken.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Hoe heeft uw persoonlijke accountmanager of het\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0team bijgedragen aan\u00a0<\/span><\/span>uw<\/span><\/span>\u00a0<\/span><\/span>affiliate<\/span><\/span>\u00a0marketingcampagne?\u00a0<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Accountmanagers komen altijd weer met nieuwe\u00a0<\/span><\/span>idee\u00ebn<\/span><\/span>\u00a0om het bereik te vergroten. Zij leggen vaak de link tussen ons en\u00a0<\/span><\/span>potenti\u00eble<\/span><\/span>, goede\u00a0<\/span><\/span>affiliates<\/span><\/span>.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Tot slot<\/span><\/span>\u00a0<\/span>
<\/span><\/span>Wat kunnen wij in de nabije toekomst van u verwachten?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Een alsmaar groeiend en onderscheidend assortiment van de leukste feestartikelen. Een\u00a0<\/span><\/span>productfeed<\/span><\/span>\u00a0voor onze\u00a0<\/span><\/span>affiliates<\/span><\/span>\u00a0die steeds verder doorontwikkeld wordt.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wilt u als\u00a0<\/span><\/span>publisher<\/span><\/span> de campagne van Feestartikelen.nl<\/a> promoten of meer informatie over deze campagne? Klik dan hier!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker\u00a0zet regelmatig verschillende\u00a0publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Feestartikelen.nl. Wij spraken met Robin van der\u00a0Maaten, Internet Marketeer bij Feestartikelen.nl en hij vertelde ons hun verhaal. Introductie\u00a0Wie bent u, waar werkt u en wat is uw functie?\u00a0Ik ben Robin van der\u00a0Maaten. Werkzaam bij Feestartikelen.nl en Feestartikelen.be als Internet Marketeer.\u00a0\u00a0\u00a0Waarmee onderscheiden […]<\/p>\n","protected":false},"author":92,"featured_media":139029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-139028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInterview: Feestartikelen.nl - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker\u00a0zet regelmatig verschillende adverteerders of mediabureaus in de spotlight. 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