{"id":139852,"date":"2021-04-22T07:20:46","date_gmt":"2021-04-22T07:20:46","guid":{"rendered":"https:\/\/tradetracker.com\/?p=139852"},"modified":"2021-05-04T11:25:41","modified_gmt":"2021-05-04T11:25:41","slug":"het-belang-van-1st-party-cookies-wordt-steeds-groter","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/het-belang-van-1st-party-cookies-wordt-steeds-groter\/","title":{"rendered":"Het belang van 1st party cookies wordt steeds groter"},"content":{"rendered":"

\"\"<\/p>\n

Het belang van 1st party cookies wordt steeds groter<\/span><\/b>.<\/span><\/b>\u00a0Niet alleen wordt hiermee het vertrouwen van de website groter,\u00a0<\/span><\/b>maar\u00a0<\/span><\/b>ook wordt er meer duidelijkheid gecre\u00eberd voor de consument.\u00a0<\/span><\/b>Lees verder om alles te weten te komen over de voordelen van\u00a0<\/span><\/b>DirectLinking<\/span><\/b>.<\/span><\/b>\u00a0<\/span><\/p>\n

Voordelen 1st party cookie<\/span><\/b>\u00a0<\/span><\/p>\n

    \n
  1. Priv\u00e9browsers en\u00a0<\/span>adblockers<\/span>\u00a0stoppen\u00a0<\/span>de 1st party cookie<\/span>\u00a0niet;<\/span>\u00a0<\/span><\/li>\n
  2. merkdomein voor cookies, de klanten kunnen zien waar de cookie vandaan komt;<\/span>\u00a0<\/span><\/li>\n
  3. helpt bezoekers de site en zoekresultaten te herkennen;<\/span>\u00a0<\/span><\/li>\n
  4. automatische aanmelding op de site, indien ingesteld;<\/span>\u00a0<\/span><\/li>\n
  5. inhoud gepersonaliseerd op de klant, op basis van vorig bezoek.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

    3rd party cookie blokkades<\/span><\/b>\u00a0<\/span><\/p>\n

      \n
    1. Incognito modus van de browser;<\/span>\u00a0<\/span><\/li>\n
    2. Safari<\/span>,<\/span> webbrowser van Apple;<\/span><\/li>\n
    3. cookie & tracking instellingen van de klant zelf;<\/span>\u00a0<\/span><\/li>\n
    4. Tor (gratis software die anonieme communicatie mogelijk maakt);<\/span>\u00a0<\/span><\/li>\n
    5. adblockers<\/span>\u00a0of andere soortgelijke browser extensies.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

      Deze block methodes blijven optimaliseren en nieuwe tools op de markt brengen.<\/span>\u00a0<\/span><\/p>\n

      Trackingmethode (<\/span><\/b>DirectLinking<\/span><\/b>)<\/span><\/b>\u00a0<\/span><\/p>\n

      Een onderwerp van belang is de werking en de betrouwbaarheid van de trackingmethode(n). De meting van transacties kan in het geding raken door nieuwe browsers, acties van gebruikers, antivirusprogramma\u2019s en aangepaste wetgeving.\u00a0TradeTracker\u00a0maakt gebruik van zelf ontwikkelde trackingsoftware. Naast cookietracking worden ook verschillende alternatieve<\/span>n<\/span>\u00a0en back-up-methoden gebruikt (waaronder\u00a0<\/span>passive<\/span>\u00a0<\/span>fingerprint<\/span>-tracking) om partners van de meest betrouwbare tracking te voorzien.\u202f<\/span>\u00a0<\/span><\/p>\n

      TradeTracker<\/span>\u00a0biedt de meest betrouwbare tracking door middel van de\u00a0<\/span>DirectLinking<\/span><\/b>\u00a0methode. Bij deze trackingmethode worden de 1st party<\/span>\u00a0cookies<\/span>\u00a0<\/span>vanuit het domein of sub domein van de adverteerder<\/span><\/b>\u00a0ge<\/span>plaatst<\/span>. Hierdoor is de kans dat browser-restricties of spywareprogramma\u2019s de cookies blokkeren aanzienlijk kleiner. Dit resulteert in beter inzicht in de herkomst en bij\u00a0<\/span>publishers<\/span>\u00a0hetgeen zich vertaalt in betere plaatsingen en dus een hoger rendement uit het\u00a0<\/span>affiliatekanaal<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

      Ook wordt\u00a0<\/span>de bezoeker\u00a0<\/span>bij\u00a0<\/span>DirectLinking<\/span><\/b>\u00a0<\/span>direct naar de adverteerder doorgestuurd<\/span><\/b>, waardoor het domein van de adverteerder altijd zichtbaar is voor de consument. Doordat het domein van de adverteerder wordt getoond bij een mouse-over van de link geniet\u00a0<\/span>DirectLinking<\/span>\u00a0meer vertrouwen van de consument. Daarom resulteren deze links in een hogere CTR in vergelijking met links gebaseerd op andere trackingmethoden, wat leidt tot meer omzet.\u00a0<\/span>\u00a0<\/span><\/p>\n

      Direct<\/span><\/span>L<\/span><\/span>inking<\/span><\/span>\u00a0met onze\u00a0<\/span><\/span>gebruikelijke 1st party cookietracking: <\/span><\/span><\/p>\n

      https:\/\/www.NAAM.nl\/tt\/?12_23_34<\/span><\/span><\/span><\/p>\n

      of<\/p>\n

      DirectLinking met een subdomein voor de 1st party cookietracking:<\/p>\n

      https:\/\/www2.NAAM.nl\/?12_23_34<\/span><\/p>\n

       <\/p>\n

      \"\"<\/p>\n

      Hopelijk ben<\/span><\/span>t<\/span><\/span>\u00a0<\/span><\/span>u<\/span><\/span>\u00a0na het lezen van deze blog een stuk wijzer geworden over\u00a0<\/span><\/span>de werking van\u00a0<\/span><\/span>Direct<\/span><\/span>L<\/span><\/span>inking<\/span><\/span>\u00a0en wat de voordelen hiervan zijn. Mocht\u00a0<\/span><\/span>u<\/span><\/span>\u00a0nog steeds vragen hebben, neem dan contact op met\u00a0<\/span><\/span>TradeTracker<\/span><\/span>\u00a0of\u00a0<\/span><\/span>uw\u00a0<\/span><\/span>persoonlijke accountmanager!<\/span><\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      Het belang van 1st party cookies wordt steeds groter.\u00a0Niet alleen wordt hiermee het vertrouwen van de website groter,\u00a0maar\u00a0ook wordt er meer duidelijkheid gecre\u00eberd voor de consument.\u00a0Lees verder om alles te weten te komen over de voordelen van\u00a0DirectLinking.\u00a0 Voordelen 1st party cookie\u00a0 Priv\u00e9browsers en\u00a0adblockers\u00a0stoppen\u00a0de 1st party cookie\u00a0niet;\u00a0 merkdomein voor cookies, de klanten kunnen zien waar de […]<\/p>\n","protected":false},"author":92,"featured_media":139853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-139852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nHet belang van 1st party cookies wordt steeds groter - 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