{"id":140864,"date":"2021-04-28T15:27:07","date_gmt":"2021-04-28T15:27:07","guid":{"rendered":"https:\/\/tradetracker.com\/?p=140864"},"modified":"2021-05-04T11:50:20","modified_gmt":"2021-05-04T11:50:20","slug":"social-commerce-is-booming","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/social-commerce-is-booming\/","title":{"rendered":"Social\u00a0commerce is\u00a0booming"},"content":{"rendered":"

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Shoppen op <\/span><\/span>social<\/span><\/span>\u00a0media wordt\u00a0<\/span><\/span>booming<\/span><\/span>\u00a0in 2021. In 2020 was de\u00a0<\/span><\/span>social<\/span><\/span>\u00a0shopping trend al goed voor een markt met een omzet van 89,4 miljard dollar. Naar verwachting zal dit de komende zeven jaar alleen maar gaan groeien, naar zo\u2019n 604,5 miljard dollar. In China is de impact op dit moment al enorm. Namelijk 11,6 procent van de verkopen vindt hier plaats via\u00a0<\/span><\/span>social<\/span><\/span>\u00a0met een totaal van 186,04 miljard dollar in 2019. Wat is daarin het verschil met Nederland? De volledige winkelervaring \u2013 van product ontdekking tot aan het afrekenproces \u2013 vindt al rechtstreeks plaats op de\u00a0<\/span><\/span>social<\/span><\/span>\u00a0media platformen.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>\u00a0<\/span>
<\/span>Dankzij de lage instap maakt dit de weg vrij voor het ontstaan van\u00a0<\/span><\/span>frictieloze<\/span><\/span>\u00a0commerce en een veel kortere customer\u00a0<\/span><\/span>journey<\/span><\/span>, want\u00a0<\/span><\/span>social<\/span><\/span>\u00a0is het perfecte medium voor inspiratie \u00e9n aankoop. De verwachting is dan ook dan\u00a0<\/span><\/span>social<\/span><\/span>\u00a0commerce zich in 2021 in Nederland verder zal ontwikkelen. Wat kun je er nu al mee en hoe speel je in op deze trend? Hieronder lees je daar meer over.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>COVID-19 als aanjager<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Door COVID-19 is het shopgedrag veranderd. E\u00e9n op de drie Nederlanders deed tijden de crisis meer \u00e9n grotere online bestellingen. De verwachting is dat deze stijgende lijn zich doorzet. Maar liefst 20 tot 40 procent van de Nederlanders geeft aan ook na de coronacrisis vooral online te blijven winkelen. Logisch dus dat bedrijven nu meer dan ooit investeren in\u00a0<\/span><\/span>social<\/span><\/span>\u00a0shopping. De\u00a0<\/span><\/span>social<\/span><\/span>\u00a0platformen zelf staan ook zeker niet stil. Ze lanceren de ene na de andere nieuwe feature om\u00a0<\/span><\/span>social<\/span><\/span>\u00a0commerce voor retailers te kunnen faciliteren.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Wat is er al mogelijk en wat komt er binnenkort?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Met Facebook en Instagram Shops is het mogelijk om je productaanbod binnen een Facebookpagina of Instagram-profiel weer te geven. De producten worden gekoppeld via een catalogus of direct ingeladen vanuit een website via shopping partners. Wanneer de shop is ingericht kun je de producten vervolgens\u00a0<\/span><\/span>taggen<\/span><\/span>\u00a0in een afbeelding of video. Met een enkele \u2018tap\u2019 komt de gebruiker dan direct terecht bij de productdetails. Afrekenen kan vervolgens op de website en binnenkort zelfs zonder de app te verlaten.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Diezelfde ontwikkelingen zien we op Pinterest met \u2018Shop\u00a0<\/span><\/span>the<\/span><\/span>\u00a0Look\u2019. Dit platform biedt aanvullend ook de \u2018Shop\u00a0<\/span><\/span>with<\/span><\/span>\u00a0<\/span><\/span>you<\/span><\/span>\u00a0Camera\u2019 feature aan. Je maakt dan een foto van een product waarna Pinterest gerelateerde producten voor je opzoekt die je vervolgens ook gelijk kunt aanschaffen.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>Naast Instagram, Facebook en Pinterest kunnen natuurlijk YouTube en WhatsApp niet achterblijven. Op WhatsApp wordt binnenkort ook een shopping feature uitgerold. Er kan dan een bericht naar een bedrijf gestuurd worden, dat op zijn beurt antwoordt met een link naar een productcatalogus. De shopper kan vervolgens items aan zijn of haar winkelwagentje toevoegen en direct afrekenen vanuit de app. Ook werkt YouTube aan het\u00a0<\/span><\/span>taggen<\/span><\/span>\u00a0van producten in video\u2019s. Dit zodat er vanuit daar tot een aankoop kan worden overgegaan. Snapchat en\u00a0<\/span><\/span>TikTok<\/span><\/span>\u00a0passen net als de andere platformen\u00a0<\/span><\/span>social<\/span><\/span>\u00a0shopping toe.\u00a0<\/span><\/span>Denk\u00a0<\/span><\/span>aan<\/span><\/span>\u00a0shoppable AR lenses op Snapchat of Shoppable video\u00a0<\/span><\/span>advertenties<\/span><\/span>\u00a0op\u00a0<\/span><\/span>TikTok<\/span><\/span>.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Een\u00a0<\/span><\/span>andere<\/span><\/span>\u00a0feature die in de\u00a0<\/span><\/span>toekomst<\/span><\/span>\u00a0<\/span><\/span>een<\/span><\/span>\u00a0<\/span><\/span>grote<\/span><\/span>\u00a0<\/span><\/span>rol<\/span><\/span>\u00a0<\/span><\/span>lijkt<\/span><\/span>\u00a0<\/span><\/span>te<\/span><\/span>\u00a0<\/span><\/span>gaan<\/span><\/span>\u00a0<\/span><\/span>spelen<\/span><\/span>\u00a0<\/span><\/span>binnen<\/span><\/span>\u00a0social commerce is live shopping. In China is livestream\u00a0<\/span><\/span>shoppen<\/span><\/span>\u00a0op\u00a0<\/span><\/span>dit<\/span><\/span>\u00a0moment al\u00a0<\/span><\/span>goed<\/span><\/span>\u00a0<\/span><\/span>voor<\/span><\/span>\u00a0<\/span><\/span>bijna<\/span><\/span>\u00a070\u00a0<\/span><\/span>miljard<\/span><\/span>\u00a0dollar\u00a0<\/span><\/span>omzet<\/span><\/span>. Influencers\u00a0<\/span><\/span>testen<\/span><\/span>\u00a0<\/span><\/span>hier<\/span><\/span>\u00a0<\/span><\/span>producten<\/span><\/span>\u00a0en\u00a0<\/span><\/span>filmen<\/span><\/span>\u00a0de\u00a0<\/span><\/span>sessies<\/span><\/span>\u00a0live op social media.\u00a0<\/span><\/span>Kijkers<\/span><\/span>\u00a0<\/span><\/span>kunnen<\/span><\/span>\u00a0de\u00a0<\/span><\/span>gepromote<\/span><\/span>\u00a0<\/span><\/span>producten<\/span><\/span>\u00a0<\/span><\/span>vervolgens<\/span><\/span>\u00a0<\/span><\/span>rechtstreeks<\/span><\/span>\u00a0in de app\u00a0<\/span><\/span>aanschaffen<\/span><\/span>. Shoppable livestreams\u00a0<\/span><\/span>zijn<\/span><\/span>\u00a0in Amerika al\u00a0<\/span><\/span>uitgerold<\/span><\/span>\u00a0op\u00a0<\/span><\/span>TikTok<\/span><\/span>\u00a0en\u00a0<\/span><\/span>ook<\/span><\/span>\u00a0Instagram en Facebook\u00a0<\/span><\/span>werken<\/span><\/span>\u00a0<\/span><\/span>aan<\/span><\/span>\u00a0<\/span><\/span>een<\/span><\/span>\u00a0<\/span><\/span>combinatie<\/span><\/span>\u00a0<\/span><\/span>tussen<\/span><\/span>\u00a0shopping en\u00a0<\/span><\/span>livestreamen<\/span><\/span>.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Hoe\u00a0<\/span><\/span>speel<\/span><\/span>\u00a0je\u00a0<\/span><\/span>hierop<\/span><\/span>\u00a0in?<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>Op\u00a0<\/span><\/span>dit<\/span><\/span>\u00a0moment is het\u00a0<\/span><\/span>nog<\/span><\/span>\u00a0<\/span><\/span>niet<\/span><\/span>\u00a0<\/span><\/span>mogelijk<\/span><\/span>\u00a0om in Nederland\u00a0<\/span><\/span>rechtstreeks<\/span><\/span>\u00a0op de social\u00a0<\/span><\/span>platformen<\/span><\/span>\u00a0tot\u00a0<\/span><\/span>een<\/span><\/span>\u00a0<\/span><\/span>aankoop<\/span><\/span>\u00a0over\u00a0<\/span><\/span>te<\/span><\/span>\u00a0<\/span><\/span>gaan<\/span><\/span>, maar\u00a0<\/span><\/span>naar<\/span><\/span>\u00a0<\/span><\/span>verwachting<\/span><\/span>\u00a0zit\u00a0<\/span><\/span>dit<\/span><\/span>\u00a0er\u00a0<\/span><\/span>snel<\/span><\/span>\u00a0<\/span><\/span>aan<\/span><\/span>\u00a0<\/span><\/span>te<\/span><\/span>\u00a0<\/span><\/span>komen<\/span><\/span>.\u00a0<\/span><\/span>Daarom<\/span><\/span>\u00a0is het\u00a0<\/span><\/span>belangrijk<\/span><\/span>\u00a0om\u00a0<\/span><\/span>alvast<\/span><\/span>\u00a0<\/span><\/span>voorbereid<\/span><\/span>\u00a0<\/span><\/span>te<\/span><\/span>\u00a0<\/span><\/span>zijn<\/span><\/span>\u00a0en\u00a0<\/span><\/span>te<\/span><\/span>\u00a0<\/span><\/span>leren<\/span><\/span>\u00a0van de\u00a0<\/span><\/span>huidige<\/span><\/span>\u00a0<\/span><\/span>mogelijkheden<\/span><\/span>\u00a0op de\u00a0<\/span><\/span>verschillende<\/span><\/span>\u00a0<\/span><\/span>platformen<\/span><\/span>. De\u00a0<\/span><\/span>genoemde<\/span><\/span>\u00a0<\/span><\/span>ontwikkelingen<\/span><\/span>\u00a0laten\u00a0<\/span><\/span>zien<\/span><\/span>\u00a0<\/span><\/span>dat<\/span><\/span>\u00a0<\/span><\/span>dit<\/span><\/span>\u00a0het moment is om in\u00a0<\/span><\/span>te<\/span><\/span>\u00a0<\/span><\/span>haken<\/span><\/span>\u00a0op de social commerce trend.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Zorg er dan\u00a0<\/span><\/span>ook<\/span><\/span>\u00a0<\/span><\/span>voor<\/span><\/span>\u00a0<\/span><\/span>dat<\/span><\/span>\u00a0er\u00a0<\/span><\/span>een<\/span><\/span>\u00a0centrale\u00a0<\/span><\/span>plek<\/span><\/span>\u00a0is\u00a0<\/span><\/span>waar<\/span><\/span>\u00a0de\u00a0<\/span><\/span>productinformatie<\/span><\/span>\u00a0<\/span><\/span>beheert<\/span><\/span>\u00a0<\/span><\/span>wordt<\/span><\/span>. Op\u00a0<\/span><\/span>deze<\/span><\/span>\u00a0<\/span><\/span>manier<\/span><\/span>\u00a0<\/span><\/span>kan<\/span><\/span>\u00a0social commerce\u00a0<\/span><\/span>eenvoudig<\/span><\/span>\u00a0<\/span><\/span>worden<\/span><\/span>\u00a0<\/span><\/span>ge\u00efntegreerd<\/span><\/span>\u00a0op de\u00a0<\/span><\/span>verschillende<\/span><\/span>\u00a0<\/span><\/span>platformen<\/span><\/span>. Door\u00a0<\/span><\/span>middel<\/span><\/span>\u00a0van shopping tools,\u00a0<\/span><\/span>catalogi<\/span><\/span>\u00a0en\u00a0<\/span><\/span>campagne<\/span><\/span>\u00a0management tools\u00a0<\/span><\/span>kun<\/span><\/span>\u00a0je\u00a0<\/span><\/span>snel<\/span><\/span>\u00a0<\/span><\/span>opschalen<\/span><\/span>.\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>Achteraf wijzigen of elk platform apart opzetten kost op de lange termijn namelijk veel meer tijd en geld. Start daarom kleinschalig zodat je de concurrentie voor bent. Echter wordt er geen succes behaald met het simpelweg integreren van social shopping op de kanalen. Het is daarbij namelijk belangrijk dat de creatieve content on point is en de doelgroep aanspreekt. Social platformen zijn nog altijd bedoeld om middels engaging content waardevolle relaties en connecties aan te gaan met de klant. Dit is goed terug te zien bij lokale ondernemers die op Instagram de eigen medewerkers inzetten op producten aan te prijzen. Door de\u00a0<\/span><\/span>producten<\/span><\/span>\u00a0<\/span><\/span>te<\/span><\/span>\u00a0<\/span><\/span>taggen<\/span><\/span>\u00a0in\u00a0<\/span><\/span>hun<\/span><\/span>\u00a0posts of op Instagram Reels\u00a0<\/span><\/span>ontdek<\/span><\/span>\u00a0je op\u00a0<\/span><\/span>dit<\/span><\/span>\u00a0platform\u00a0<\/span><\/span>snel<\/span><\/span>\u00a0<\/span><\/span>nieuwe<\/span><\/span>\u00a0items;\u00a0<\/span><\/span>aankopen<\/span><\/span>\u00a0<\/span><\/span>vinden<\/span><\/span>\u00a0<\/span><\/span>daar<\/span><\/span>\u00a0nu\u00a0<\/span><\/span>zelfs<\/span><\/span>\u00a0<\/span><\/span>vaak<\/span><\/span>\u00a0<\/span><\/span>plaats<\/span><\/span> via DM (direct message). Dit is het bewijs dat investeren in persoonlijke content zorgt voor het versterken van de connectie tussen bedrijf, de doelgroep en natuurlijk de aankoop. Het is een kwestie van tijd voordat het mogelijk wordt om rechtstreeks op social platformen een bestelling te plaatsen; frictieloze commerce dus.\u00a0<\/span><\/span>
<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Shoppen op social\u00a0media wordt\u00a0booming\u00a0in 2021. In 2020 was de\u00a0social\u00a0shopping trend al goed voor een markt met een omzet van 89,4 miljard dollar. Naar verwachting zal dit de komende zeven jaar alleen maar gaan groeien, naar zo\u2019n 604,5 miljard dollar. In China is de impact op dit moment al enorm. Namelijk 11,6 procent van de verkopen […]<\/p>\n","protected":false},"author":69,"featured_media":140865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-140864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nSocial\u00a0commerce is\u00a0booming - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Shoppen op social\u00a0media wordt\u00a0booming\u00a0in 2021. 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