{"id":141033,"date":"2021-04-28T15:34:29","date_gmt":"2021-04-28T15:34:29","guid":{"rendered":"https:\/\/tradetracker.com\/?p=141033"},"modified":"2022-06-02T11:13:31","modified_gmt":"2022-06-02T11:13:31","slug":"interview-novamora-nl","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-novamora-nl\/","title":{"rendered":"Interview: Novamora.nl"},"content":{"rendered":"

\"\"<\/p>\n

TradeTracker<\/span><\/span>\u00a0zet regelmatig verschillende\u00a0<\/span><\/span>publishers<\/span><\/span>, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight:\u00a0Novamora.nl<\/a>. Wij spraken met Roel van den Heuvel, Senior Marketeer bij Novamora.nl en hij vertelde ons hun verhaal.<\/span><\/span><\/strong><\/p>\n

I<\/b>ntroductie<\/strong>
\n<\/span>Wie bent u, waar werkt u en wat is uw functie?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Ik, Roel van den Heuvel, ben als<\/span>\u00a0Senior Marketeer\u00a0<\/span>werkzaam\u00a0<\/span>voor\u00a0Amazing\u00a0Bits (2010),\u00a0<\/span>Orbinair<\/span> (2012) en\u00a0Novamora\u00a0(2017).<\/span><\/p>\n

Waarmee onderscheiden jullie\u202fals bedrijf?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>De<\/span>\u00a0serieuze datingsites onderscheiden zich op specifieke doelgroepen wat ons redelijk uniek maakt in deze sector.\u00a0<\/span>Casual datingsites neigen vaak naar het extreme en\/of vreemdgaan. Wij richten ons echter meer op de spannende-, ondeugende- en sensuele behoeftes van mensen. Met name\u00a0Novamora\u00a0en Ondeugend-Daten zijn hier bij uitstek zeer geschikte platformen voor.<\/span><\/p>\n

Waarom zijn jullie ooit begonnen met\u202f<\/span><\/b>affiliate<\/span><\/b>\u202fmarketing?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Met de<\/span>\u00a0opkomst van de vele dating-<\/span>\u00a0en reviewsites is het belangrijk\u00a0<\/span>om in te spelen op de veranderingen in de markt. Veel van deze vergelijkingssites doen actief promotie en sluiten zich aan b<\/span>ij de diverse affiliate kanalen. Het hebben van \u00e9\u00e9n of meerdere centrale platformen waar vraag & aanbod samenkomt is daarbij essentieel.\u00a0<\/span><\/p>\n

Hoe zorgen jullie ervoor dat je,\u202fje huidige marktpositie niet kwijtraakt in een concurrerende markt?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>De casual datingsites, Novamora en Ondeugend-Daten bevinden zich aan de top van de markt en het is dan ook belangrijk om deze posities vast te houden. <\/span>We zetten dan ook breed in via diverse marketingkanalen om onze naamsbekendheid\u00a0<\/span>verder te vergroten. Dit doen we zowel online (o.a. via zoekmachine- en\u00a0affiliate\u00a0marketing) maar de laatste jaren ook via TV, Radio en de inzet van Out-Of-Home reclame.<\/span><\/p>\n

Affiliate<\/b>\u202fmarketing\u00a0<\/b>algemeen<\/b>
\n<\/span>Welke trends heeft u de afgelopen jaren waargenomen in uw segment?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Zoals reeds hierboven aangegeven is er<\/span>\u00a0de afgelopen jaren<\/span>\u00a0een\u00a0<\/span>enorme aanwas (en overkill)\u00a0<\/span>aan<\/span>\u00a0nieuwe<\/span>\u00a0da<\/span>tingsites bijgekomen, maar zijn er uiteraard ook vele die het niet gered hebben of nauwelijks enige rol van betekenis spelen.\u00a0<\/span>Dezelfde trend zien we bij datingvergelijking- en reviewsites. Het is voor deelnemers dan ook steeds lastiger om onderscheid te maken tussen betrouw<\/span>bare en de wat schimmige datingpartijen.<\/span><\/p>\n

Welke ontwikkelingen verwacht u binnen\u202f<\/span><\/b>affiliate<\/span><\/b>\u202fmarketing anno 2021<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>De verwachting is dat de trends zoals hierboven beschreven zich zullen voortzetten en we steeds meer de kaf van het koren kunnen scheiden.<\/span><\/p>\n

Met welke uitdagingen word je als adverteerder het vaakst geconfronteerd?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Dating is en blijft een gevoelig onderwerp, met name het casual daten roept vaak de nodige weerstand op.\u00a0<\/span>We dienen derhalve onze uitingen zorgvuldig te kiezen. Daarnaast hebben we ook te maken met bepaalde tijdsbeperkingen<\/span>\u00a0<\/span>rondom het adverteren. Hierdoor moeten we slim inspelen op het scala aan mogelijkheden om onze sites onder de aandacht te brengen bij de diverse doelgroepen.<\/span><\/p>\n

Met welk type\u202f<\/span><\/b>publisher<\/span><\/b>\u202fwerkt u\u202fhet best samen, en waarom?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>De voorkeur gaat uit naar\u00a0<\/span>de diverse\u00a0<\/span>datingvergelijkingssites <\/span>die duidelijk kiezen voor betrouwbare datingsites\u00a0<\/span>en zelf een heldere analyse maken van iedere site.\u00a0<\/span><\/p>\n

Wat is jouw advies aan adverteerders wanneer zij een succesvolle campagne met\u202f<\/span><\/b>Affiliates<\/span><\/b>\u202fwillen opzetten?<\/span><\/b>\u202f<\/span>
\n<\/span>Doe zelf goed onderzoek naar de diverse datingsites en maak een\u00a0<\/span>heldere maar beknopte\u00a0<\/span>analyse\u00a0<\/span>van de meest betrouwbare datingsites, bekeken vanuit de klant.\u00a0<\/span>Ook het plaatsen van diverse acties die adverteerders bieden zal bijdragen aan het succes!<\/span><\/p>\n

Inhaken<\/b>
\n<\/span>Binnenkort is het zomer, hoe speelt u hierop in?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>We gaan\u00a0<\/span>hopelijk\u00a0<\/span>weer\u00a0<\/span>een mooie<\/span>\u00a0zomer tegemoet! Als\u00a0<\/span>datingbedrijf is het belangrijk om mensen met elkaar te blijven verbinden.\u00a0<\/span>Voor diverse labels doen we dit deze zomer middels een mooi incentive.<\/span><\/p>\n

Welke\u202fdiensten\u202fpromoot u extra?<\/span><\/b>\u00a0<\/span><\/b>
\n<\/span>Gedurende juli en augustus promoten we alle serieuze & casual datingsites met een\u00a0<\/span>1 maand gratis<\/span><\/b>\u00a0actie\u00a0<\/span>bovenop onze huidige abonnementen.<\/span><\/p>\n

Wat vindt u van speciale dagen om op in te haken?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Op het gebied van dating zijn er genoeg feestdagen om aandacht te besteden aan de liefde en het verbinden van mensen. De afgelopen periode hebben we dit gedaan middels een lente-, paas en Koningsdag actie en staan de komende maanden ook nog diverse acties op de planning.<\/span><\/p>\n

Wat voor promotie kunnen\u202f<\/span><\/b>publishers<\/span><\/b>\u202fhet beste inzetten om deze actie te promoten?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Wij stellen vi<\/span>a de affiliate kanalen diverse uitingen van de actie beschikbaar wat per acties steeds kan worden ingezet.<\/span><\/p>\n

Op welke dagen speelt u verder dit jaar nog in?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Zoals reeds te lezen valt, komt er een mooie zomeractie. Maar afgezien hiervan kunnen we ook al verder vooruitkijken naar een Black Friday actie, Wintertijd en een eindejaarsactie<\/span>.<\/span><\/p>\n

Samenwerking <\/b>TradeTracker<\/b>
\n<\/span>Welke verandering of ontwikkeling in uw\u202f<\/span><\/b>affiliate<\/span><\/b>\u202fmarketingactiviteiten en\u00a0<\/span><\/b>\u2013<\/span><\/b>\u00a0<\/span><\/b>resultaten heeft u het meest verrast sinds de samenwerking met\u202f<\/span><\/b>TradeTracker<\/span><\/b>\u202fen waarom?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>We zien dat TradeTracker over een uitgebreid portfolio van zeer betrouwbare publishers beschikt. TradeTracker is ook zeer actief bij het tot stand komen van nieuwe samenwerkingen en kijken naar groeimogelijkheden voor beide partijen.<\/span><\/p>\n

Tot slot<\/b>
\n<\/span>Wat kunnen wij in de nabije toekomst van u verwachten?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Wij blijven onze sites altijd doorontwikkelen en professionaliseren en promoten middels diverse leuke acties. Deze acties zullen ook weer via TradeTracker gecommuniceerd worden.<\/span><\/p>\n

Zou u TradeTracker aanbevelen aan andere adverteerders en publishers? Zo ja, waarom?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>TradeTracker is zeker aan te bevelen. Een betrouwbare en professionele partij waar wij al ruim 10 jaar mee samenwerken en een mooie groei voor adverteerders in de diverse segmenten kan realiseren.<\/span><\/p>\n

Wilt u als\u00a0<\/span><\/span>publisher<\/span><\/span> de campagne van Novamora<\/a>.nl promoten of meer informatie over deze campagne? Klik dan hier!<\/span><\/span><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker\u00a0zet regelmatig verschillende\u00a0publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight:\u00a0Novamora.nl. Wij spraken met Roel van den Heuvel, Senior Marketeer bij Novamora.nl en hij vertelde ons hun verhaal. Introductie Wie bent u, waar werkt u en wat is uw functie?\u202f Ik, Roel van den Heuvel, ben als\u00a0Senior Marketeer\u00a0werkzaam\u00a0voor\u00a0Amazing\u00a0Bits (2010),\u00a0Orbinair (2012) en\u00a0Novamora\u00a0(2017). Waarmee […]<\/p>\n","protected":false},"author":69,"featured_media":141034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-141033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInterview: Novamora.nl - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker\u00a0zet regelmatig verschillende\u00a0publishers, adverteerders of mediabureaus in de spotlight. 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