{"id":141834,"date":"2021-05-05T14:51:01","date_gmt":"2021-05-05T14:51:01","guid":{"rendered":"https:\/\/tradetracker.com\/?p=141834"},"modified":"2022-06-02T11:11:49","modified_gmt":"2022-06-02T11:11:49","slug":"interview-van-den-assem","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-van-den-assem\/","title":{"rendered":"Interview: van den Assem"},"content":{"rendered":"

\"\"<\/p>\n

TradeTracker<\/span><\/b>\u00a0zet regelmatig verschillende\u00a0<\/span><\/b>publishers<\/span><\/b>, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: <\/span><\/b>V<\/span>an den Assem<\/span><\/a>. Wij spraken met Suzanne de Rover, <\/span><\/b>verantwoordelijk voor de online betaalde cam<\/span><\/b>p<\/span><\/b>a<\/span><\/b>gnes<\/span><\/b>\u00a0<\/span><\/b>bij\u00a0<\/span><\/b>Assem.nl<\/span><\/b>\u00a0<\/span><\/b>en zij vertelde ons hun verhaal.<\/span><\/b><\/p>\n

Introductie\u00a0<\/b><\/span>\u00a0<\/span>
\n<\/span>Wie bent u, waar werkt u en wat is uw functie?\u00a0<\/span><\/b>
\nMijn naam is Suzanne de Rover en ik ben werkzaam bij Van den Assem Schoenen. Ik ben verantwoordelijk voor alle online betaalde campagnes bij Van den Assem. Daarnaast is\u00a0<\/span>Shoe<\/span>\u00a0Club ook onderdeel van\u00a0<\/span>Van<\/span>\u00a0den Assem en ook hier ben ik verantwoordelijk voor de online betaalde campagnes. Beide hebben natuurlijk een eigen strategie en doelgroep en hiermee wordt dus ook onderscheid gemaakt in bij welke\u00a0<\/span>publishers<\/span>\u00a0zij zullen aansluiten.\u00a0<\/span>
\n
\nWaarmee onderscheiden jullie je als bedrijf?<\/span><\/b>\u00a0<\/span>
\nAls bedrijf positioneren wij ons als fijnproever in schoenen. Dit houdt in dat we onze specialistische kennis over schoenen graag willen delen met onze klanten. Daarnaast bieden we een diverse collectie aan die voor iedere voet geschikt is; van smal tot breed. Als fijnproever in schoenen gaan we natuurlijk voor de beste kwaliteitsstandaard en dit voeren we door in de exclusieve merken die we aanbieden.\u00a0<\/span><\/p>\n

Waarom zijn jullie ooit begonnen met\u00a0<\/span><\/b>affiliate<\/span><\/b>\u00a0marketing?\u00a0<\/span><\/b>
\nVan den Assem is begonnen met\u00a0<\/span>affiliate<\/span>\u00a0marketing om naamsbekendheid te genereren. In het begin was het doel vooral om impressies te leveren en verkeer naar de website te cre\u00ebren. Dit is in de loop der jaren meer verschoven naar een combinatie van focus op verkeer en omzet generatie.\u00a0<\/span><\/p>\n

Inhaken<\/b>\u00a0<\/span>
\nBinnenkort is het \u2018Moederdag, hoe speelt u hierop in?<\/span><\/b>
\nWe hebben een speciale pagina ingericht in onze webshop met producten waarvan wij denken dat deze geschikt zijn als cadeau voor de belangrijkste vrouw(en) in jouw leven. Ons doel is dit jaar om mensen te inspireren tijdens de zoektocht naar een\u00a0<\/span>moederdagcadeau<\/span>.\u00a0<\/span><\/p>\n

Welke producten promoot u extra?<\/span><\/b>
\nTijdens Moederdag promoten wij vanzelfsprekend producten geschikt voor vrouwen. We hebben een selectie gemaakt van onze mooiste schoenen, tassen, kleding en accessoires in een diverse prijsrange.<\/span><\/p>\n

Wat zijn de hardlopende producten?<\/span><\/b>
\nHardlopende producten komen overeen met de producten die wij hebben gepresenteerd op de display banners die zijn aangeboden aan de <\/span>publishers<\/span>, het gaat vooral om tassen en slippers of instapschoenen.\u00a0\u00a0<\/span><\/p>\n

Wat vindt u van speciale dagen om op in te haken?<\/span><\/b>
\nSpeciale dagen zijn een mooie kans om als bedrijf te laten zien hoe jij je onderscheidt van jouw concurrenten. Daarnaast is het ook een moment om mensen te inspireren en daarmee jouw kennis te tonen in de markt. <\/span>Voorheen speelde Van den Assem met betaalde campagnes vooral in op grote commerci\u00eble momenten, denk hierbij aan Black Friday of\u00a0<\/span>Glamourday<\/span>, echter willen we in de toekomst meer aandacht besteden aan speciale dagen zoals Moederdag. Inhaken op speciale dagen als Moederdag vraagt om andere planning, omdat het zoekvolume in de markt zich over een langere periode verschuift en daar moet je als bedrijf op inspelen.\u00a0<\/span><\/p>\n

Wat voor promotie kunnen\u00a0<\/span><\/b>publishers<\/span><\/b>\u00a0het beste inzetten om deze actie te promoten?<\/span><\/b>
\nWij hebben voor Moederdag speciale display banners aangeleverd zodat\u00a0<\/span>publishers<\/span> dit kunnen inzetten. Met deze banners brengen we een duidelijke boodschap over, namelijk \u2018Inspiratie voor de mooiste Moederdag cadeaus\u2019.\u00a0<\/span><\/p>\n

Op welke dagen speelt u verder dit jaar nog in?\u00a0<\/span><\/b>
\nBij Van den Assem maken we onderscheid tussen de dagen die door de markt bepaald worden, zoals Moederdag of Black Friday en momenten die we zelf cre\u00ebren specifiek voor ons bedrijf op basis van trends in de markt of factoren zoals het weer. Voor momenten die door de markt bepaald worden bekijken wij of deze aansluiten bij wat Van den Assem wil uitstralen en aanbieden als bedrijf.\u00a0<\/span><\/p>\n

Affiliate\u00a0marketing algemeen\u00a0<\/b>
\n<\/span>Met welke uitdagingen wordt u als adverteerder het vaakst geconfronteerd?\u00a0<\/span><\/b>
\nDe uitdaging van\u00a0<\/span>affiliate<\/span>\u00a0marketing is het overzichtelijk houden welke uitingen er worden gebruikt door\u00a0<\/span>publishers<\/span>. De beelden die wij aanleveren voor de\u00a0<\/span>publishers<\/span>\u00a0zijn seizoens- of actie gebonden en we willen er zeker van zijn dat deze beelden of actiecodes op de juiste momenten worden ingezet door de\u00a0<\/span>publishers<\/span>.<\/span><\/p>\n

Met welk type\u00a0<\/span><\/b>publisher<\/span><\/b>\u00a0werkt u het best samen, en waarom?<\/span><\/b>
\nVan den Assem werkt het best samen met vergelijkingssites, omdat naast dat wij onze exclusieve merken verkopen, we merken aanbieden die door meer partijen worden aangeboden. Door actief te zijn op vergelijkingssites kunnen wij de zoekende\u00a0<\/span>potenti\u00eble<\/span>\u00a0klant ons aanbod tonen.<\/span><\/p>\n

Wilt u als\u00a0<\/span><\/i><\/b>publisher<\/span><\/i><\/b>\u00a0de campagne van\u00a0<\/span><\/i><\/b>Van<\/span><\/i><\/b>\u00a0den Assem promoten of meer informatie over deze campagne? Klik dan\u00a0<\/span><\/i><\/b>hier<\/span><\/i><\/b><\/a>!<\/span><\/i><\/b>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker\u00a0zet regelmatig verschillende\u00a0publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Van den Assem. Wij spraken met Suzanne de Rover, verantwoordelijk voor de online betaalde campagnes\u00a0bij\u00a0Assem.nl\u00a0en zij vertelde ons hun verhaal. Introductie\u00a0\u00a0 Wie bent u, waar werkt u en wat is uw functie?\u00a0 Mijn naam is Suzanne de Rover en ik ben […]<\/p>\n","protected":false},"author":69,"featured_media":141835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-141834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInterview: van den Assem - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker\u00a0zet regelmatig verschillende\u00a0publishers, adverteerders of mediabureaus in de spotlight. 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