{"id":141875,"date":"2021-05-05T14:47:15","date_gmt":"2021-05-05T14:47:15","guid":{"rendered":"https:\/\/tradetracker.com\/?p=141875"},"modified":"2022-06-02T11:12:04","modified_gmt":"2022-06-02T11:12:04","slug":"interview-sb-supply","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-sb-supply\/","title":{"rendered":"Interview: SB Supply"},"content":{"rendered":"

\"\"<\/p>\n

TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de s<\/span><\/b>potlight:\u00a0SB Supply<\/a>. Wij spraken met Sander Berendsen, Managing Director bij <\/strong>SB\u00a0<\/span><\/b>Supply\u00a0<\/span><\/b>en<\/span><\/b>\u00a0hij vertelde ons hun verhaal.<\/span><\/b><\/p>\n

Intro<\/b>ductie<\/b>
\n<\/span>Wie bent u, waar werkt u en wat is uw functie?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Ik ben Sander Berendsen, Managing Director van\u00a0<\/span>SB Supply<\/span>.<\/span><\/p>\n

Waarmee onderscheiden jullie\u202fals bedrijf?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Wij onderscheiden ons bij SB Supply met name in de generieke collectie, waarbij de focus ligt op producten die bij bepaalde retailers niet op voorraad zijn en bij\u00a0<\/span>SB Supply<\/span>\u00a0dus wel. Dat hier tactisch wordt ingekocht en gekeken wordt naar de specifieke vraag. Bijvoorbeeld of er een specifieke kleur gewild is voor bijvoorbeeld\u00a0<\/span>watch<\/span>\u00a0bandjes.\u00a0<\/span><\/p>\n

Waarom zijn jullie ooit begonnen met\u202f<\/span><\/b>affiliate<\/span><\/b>\u202fmarketing?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Met name het genereren van extra verkeer en transacties. Op kanalen komen waar wij in eerste instantie niet aanboden, om zo de vindbaarheid te verbeteren. Door veel\u00a0<\/span>affiliatepartners<\/span>\u00a0aan te schrijven zijn er ook meer mogelijkheden tot het genereren van meer transacties.\u00a0<\/span><\/p>\n

Hoe zorgen jullie ervoor dat je,\u202fje huidige marktpositie niet kwijtraakt in een concurrerende markt?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Door exclusieve merken aan te bieden bij\u00a0<\/span>SB Supply<\/span>. Bijvoorbeeld met gamestoelen. Hierin is het wederom belangrijk strategisch in te kopen, dus goed te kijken naar de voorraad van producten waar veel vraag naar is en te zorgen dat de\u00a0<\/span>voorraad<\/span>\u00a0zo groot mogelijk is bij SB<\/span>\u00a0<\/span>Supply.<\/span>
\n<\/span>Ook<\/span>\u00a0is het stukje B2B essentieel, waarbij SB<\/span>\u00a0<\/span>Supply bedrijven ondersteunt in digitalisering. Bijvoorbeeld voor restaurants hoe een iP<\/span>o<\/span>d Touch ingesteld kan worden om een bestelling op te halen, hier bieden wij ondersteuning in. Ook scholen helpen wij met digitalisering, omdat\u00a0<\/span>iP<\/span>o<\/span>ds<\/span>\u00a0steeds vaker gebruikt worden.\u00a0<\/span>Tot slot hebben wij handige tools waarbij we kinderen helpen te kunnen tellen.<\/span><\/p>\n

Affiliate<\/b>\u202fmarketing algemeen<\/b>
\n<\/span>Welke trends heeft u de afgelopen jaren waargenomen in uw segment?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Er zijn veel kanalen die verkeer opleveren, wat uiteraard goed is voor de vindbaarheid en naamsbekendheid. Alleen zijn niet alle sitetype<\/span>s<\/span>\u00a0converterend. Bij blogs en content\u00a0<\/span>publishers<\/span>\u00a0zie ik wel goede prestaties over het algemeen, alleen er mag wat meer spreiding in over meerdere kanalen.\u00a0<\/span><\/p>\n

Welke ontwikkelingen verwacht u binnen\u202f<\/span><\/b>affiliate<\/span><\/b>\u202fmarketing anno 2021<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Dat er meer met\u00a0<\/span>social<\/span>\u00a0<\/span>kanalen<\/span>\u00a0gewerkt wordt, dus meer inzet van\u00a0<\/span>social<\/span>\u00a0media\u00a0<\/span>affiliates<\/span>. Dus meer verdeling in\u00a0<\/span>affiliatesite<\/span>\u00a0types, dit geeft meer opties qua sales. Hier zie ik in de komende maanden dus zeker meer ontwikkeling in.\u00a0<\/span><\/p>\n

Met welke uitdagingen word je als adverteerder het vaakst geconfronteerd?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Me<\/span>t<\/span>\u00a0het cookiegebruik, er zijn toch veel updates bij Apple met verschillende browsers. Hierbij heb ik gezien dat Google Analytics bepaalde affiliates uitsluit, waardoor\u00a0<\/span>de<\/span>\u00a0prestaties van affiliates<\/span>\u00a0niet goed worden<\/span>\u00a0weergegeven\u00a0<\/span>in ons systeem<\/span>\u00a0ten opzichte van het systeem<\/span>\u00a0van\u00a0<\/span>TradeTracker<\/span>. Het zou mooi zijn als hier wat meer \u00e9\u00e9n lijn komt.<\/span><\/p>\n

Met welk type\u202f<\/span><\/b>publisher<\/span><\/b>\u202fwerkt u\u202fhet best samen, en waarom?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Ik werk graag samen met blogs en content\u00a0<\/span>publishers<\/span>, waarbij bijvoorbeeld specifiek over gamestoelen geschreven werd en dit goed uitpakte. Ook vergelijkingssites doen het over het algemeen goed bij ons.<\/span><\/p>\n

Zijn er speciale dagen waarop u inhaakt\u202fmet promotiemateriaal?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Black Friday bijvoorbeeld is een mooi moment om op in te haken en waar wij leuke acties hebben. Dit bekijken we altijd met de periode, meestal zijn het korte acties en niet al te langdurige. <\/span><\/p>\n

Wat is jouw advies aan adverteerders wanneer zij een succesvolle campagne met\u202f<\/span><\/b>Affiliates<\/span><\/b>\u202fwillen opzetten?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>In de beginperiode is het altijd even aftasten, en belangrijk zo veel mogelijk verkeer te genereren.\u00a0<\/span>Verder is het analyseren wat wel en niet werkt, Welke sitetypes wel en niet goed werken, en in zee gaan met de\u00a0<\/span>publishers<\/span>\u00a0die goed blijven presteren. Dan krijg je al gauw consistentie in de prestaties. Tot slot is het belangrijk met de aangewezen Accountmanager\u00a0<\/span>mogelijkheden tot verbetering van de campagne bespreekbaar te maken.<\/span><\/p>\n

Inhaken<\/b>\u202f<\/span>\u00a0<\/span>
\n<\/span>Binnenkort is het\u202fMoederdag, hoe speelt u hierop in?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Met name inspelen op ac<\/span>c<\/span>essoires, dus meer design gericht. Hierbij zou je moeten denken aan Apple\u00a0<\/span>watch<\/span>\u00a0bandjes, wat als een \u2018fashion\u2019 artikel gezien kan worden. Bepaalde kleuren voor vrouwen die onder andere populair zijn zoals: rood, roze, geel en blauw zijn goed om op in te spelen. Uiteraard is de keuze vaak afhankelijk van de\u00a0<\/span>kleding stijl<\/span><\/p>\n

Welke\u202fdiensten\u202fpromoot u extra?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Hoesjes of laptoptassen werken ook vaak goed voor deze doelgroep.<\/span><\/p>\n

Wat vindt u van speciale dagen om op in te haken<\/span><\/b>?<\/span><\/b>
\n<\/span>Zoals eerder aangegeven is Black Friday goed om op in te spelen en dagen waar bepaalde games uitkomen. Ook deden we dit voor consoles, zoals bij de introductie van de PS5.\u00a0<\/span><\/p>\n

Op welke dagen speelt u verder dit jaar nog in?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Verder ook de\u00a0<\/span>meiperiode<\/span>\u00a0en vakanties.<\/span><\/p>\n

Samenwerking\u202f<\/b>TradeTracker<\/b>
\n<\/span>Welke verandering of ontwikkeling in uw\u202f<\/span><\/b>affiliate<\/span><\/b>\u202fmarketingactiviteiten en -resultaten heeft u het meest verrast sinds de samenwerking met\u202f<\/span><\/b>TradeTracker<\/span><\/b>\u202fen waarom?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Wat verrassend was, was dat er zonder dat er contact was met affiliates, de promotie van unieke producten al door bepaalde affiliates opgepakt werd. Het was goed om te zien dat zij al snel doorhadden dat er bijvoorbeeld een unieke collectie bandjes beschikbaar was, en hier werd ook een blog artikel over gemaakt. Dat was bijzonder in positieve zin. Uiteraard zou het nog mooier zijn als meer affiliates dit zouden doen.\u00a0<\/span><\/p>\n

Tot slot<\/b>\u202f<\/span>
\n<\/span>Wat kunnen wij in de nabije toekomst van u verwachten?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Veel nieuwe producten, zoals bijvoorbeeld\u00a0<\/span>gaming<\/span>\u00a0gerelateerde producten als gamestoelen. Meer nieuwe merken aanbrengen, waar we al mee bezig zijn. Zo hebben we nu al een gamestoel beschikbaar met LED licht, welke door middel van een\u00a0<\/span>afstandsbediening<\/span>\u00a0in verschillende kleuren kan worden geselecteerd.\u00a0<\/span>Ook is bij deze\u00a0<\/span>Ran<\/span>q<\/span>er<\/span>\u00a0Halo<\/span>\u00a0gamestoel een oplossing gekomen voor het kraken na verloop van tijd. Meer van zulke exclusieve producten komen er zeker aan.\u00a0<\/span><\/p>\n

Zou u\u202f<\/span><\/b>TradeTracker<\/span><\/b>\u202faanbevelen aan andere adverteerders en\u202f<\/span><\/b>publishers<\/span><\/b>? Zo ja, waarom?<\/span><\/b>\u202f<\/span><\/b>
\n<\/span>Ik zou\u00a0<\/span>TradeTracker<\/span>\u00a0zeker aanbevelen, omdat er wordt meegedacht\u00a0<\/span>in idee\u00ebn tot verbetering van de campagne. Al met al dus tevreden met de samenwerking tot nu toe!<\/span><\/p>\n

Wilt u als publisher de campagne van <\/span><\/i><\/b>SBSupply<\/span><\/i><\/b>.nl promoten of meer informatie over deze campagne? Klik dan\u00a0<\/span><\/i><\/b>hier<\/span><\/i><\/b><\/a>!<\/span><\/i><\/b>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight:\u00a0SB Supply. Wij spraken met Sander Berendsen, Managing Director bij SB\u00a0Supply\u00a0en\u00a0hij vertelde ons hun verhaal. Introductie Wie bent u, waar werkt u en wat is uw functie?\u202f Ik ben Sander Berendsen, Managing Director van\u00a0SB Supply. Waarmee onderscheiden jullie\u202fals bedrijf?\u202f Wij […]<\/p>\n","protected":false},"author":69,"featured_media":141876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-141875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInterview: SB Supply - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. 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