{"id":143700,"date":"2021-05-26T08:24:10","date_gmt":"2021-05-26T08:24:10","guid":{"rendered":"https:\/\/tradetracker.com\/?p=143700"},"modified":"2022-01-26T22:09:48","modified_gmt":"2022-01-26T22:09:48","slug":"reclame-code-commissie-krijgt-meer-klachten-over-webreclame","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/reclame-code-commissie-krijgt-meer-klachten-over-webreclame\/","title":{"rendered":"Reclame Code Commissie krijgt meer klachten over online adverteren"},"content":{"rendered":"

\"\"<\/p>\n

In 2020 heeft de Stichting Reclame Code 4.015 meldingen en klachten ontvangen.\u00a0<\/span><\/b>2020 was het eerste jaar waarin de meerderheid van de beslissingen over reclame via digitale marketingcommunicatie<\/span><\/b> ging. Voornamelijk gaat het hierbij om misleidende reclame op websites. <\/span><\/b>\u00a0<\/span><\/p>\n

De Nederlandse Reclame Code bevat regels die gelden voor alle soorten reclame. Daarbij maakt het niet uit waar de reclames woorden vertoond.\u00a0<\/span>Dus zowel voor display advertising, tv-commercials,\u00a0<\/span>influencer<\/span>\u00a0marketing, drukwerk en billboards.\u00a0<\/span>\u00a0<\/span><\/p>\n

Afgelopen jaar heeft 97 procent van alle adverteerders die in strijd handelde met de Nederlandse Reclame Code, de uitspraak van de RCC opgevol<\/span>gd en de betreffende uiting ingetrokken of aangepast.\u00a0<\/span>Mede door een sterke zelfregulering kunnen organisaties, consumenten en het adverterend bedrijfsl<\/span>even vertrouwen op reclame.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2020 heeft de Stichting Reclame Code 4.015 meldingen en klachten ontvangen.\u00a02020 was het eerste jaar waarin de meerderheid van de beslissingen over reclame via digitale marketingcommunicatie ging. Voornamelijk gaat het hierbij om misleidende reclame op websites. \u00a0 De Nederlandse Reclame Code bevat regels die gelden voor alle soorten reclame. Daarbij maakt het niet uit […]<\/p>\n","protected":false},"author":92,"featured_media":143701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-143700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nReclame Code Commissie krijgt meer klachten over webreclame<\/title>\n<meta name=\"description\" content=\"In 2020 heeft de Stichting Reclame Code 4.015 meldingen en klachten ontvangen.\u00a02020 was het eerste jaar waarin de meerderheid van de beslissingen over reclame via digitale marketingcommunicatie ging. 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