{"id":145408,"date":"2021-06-09T11:55:02","date_gmt":"2021-06-09T11:55:02","guid":{"rendered":"https:\/\/tradetracker.com\/?p=145408"},"modified":"2021-06-09T11:55:02","modified_gmt":"2021-06-09T11:55:02","slug":"voor-het-eerst-meer-geld-naar-online-reclame-dan-naar-offline-advertenties","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/voor-het-eerst-meer-geld-naar-online-reclame-dan-naar-offline-advertenties\/","title":{"rendered":"Voor het eerst meer geld naar online reclame dan naar offline advertenties"},"content":{"rendered":"

\"\"<\/p>\n

Afgelopen jaar is er voor het eerst meer geld uitgegeven aan online reclame dan aan offline advertenties. Volgens onderzoeksbureau Nielsen zat de omslag er al langer aan te komen, maar is dit door de coronacrisis een of twee jaar eerder gebeurd dan anders het geval zou zijn geweest.<\/span><\/b><\/p>\n

De totale mediabestedingen zijn vorig jaar flink gedaald. De coronacrisis zorgde logischerwijs voor terughoudendheid bij adverteerders. Winkels moesten hun deuren sluiten tijdens de pandemie. In die periode werd natuurlijk minder of geen geld uitgegeven aan reclamefolders. Ondertussen werd er wel meer besteed aan online a<\/span>dvertenties.<\/span><\/p>\n

In totaal kwamen de mediabestedingen uit op 4,4 miljard euro. Dit is een daling van ruim 6 procent ten opzichte van een jaar eerder. Bijna 52 procent van het budget is besteed aan onlinereclame. Een groei van 7,5 procent ten opzichte van een jaar eerder.<\/span><\/p>\n

De grootste daling was te zien bij bioscopen en buitenreclame. Tijdens de pandemie waren er natuurlijk veel minder mensen op straat. Daardoor annuleerden adverteerders hun buitencampagnes. De bioscopen waren een groot deel van het jaar gesloten. In die periode was er geen publiek om de advertenties aan te tonen.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Afgelopen jaar is er voor het eerst meer geld uitgegeven aan online reclame dan aan offline advertenties. Volgens onderzoeksbureau Nielsen zat de omslag er al langer aan te komen, maar is dit door de coronacrisis een of twee jaar eerder gebeurd dan anders het geval zou zijn geweest. De totale mediabestedingen zijn vorig jaar flink […]<\/p>\n","protected":false},"author":92,"featured_media":145503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-145408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nVoor het eerst meer geld naar online reclame dan naar offline advertenties - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Afgelopen jaar is er voor het eerst meer geld uitgegeven aan online reclame dan aan offline advertenties. Volgens onderzoeksbureau Nielsen zat de omslag er al langer aan te komen, maar is dit door de coronacrisis een of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/145408\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voor het eerst meer geld naar online reclame dan naar\" \/>\n<meta property=\"og:description\" content=\"Afgelopen jaar is er voor het eerst meer geld uitgegeven aan\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/voor-het-eerst-meer-geld-naar-online-reclame-dan-naar-offline-advertenties\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-09T11:55:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/06\/Voor-het-eerst-meer-geld-naar-online-reclame-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Voor het eerst meer geld naar online reclame dan naar\" \/>\n<meta name=\"twitter:description\" content=\" Afgelopen jaar is er voor het eerst meer geld uitgegeven aan online reclame dan aan offline advertenties. 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