{"id":147975,"date":"2021-07-01T07:58:43","date_gmt":"2021-07-01T07:58:43","guid":{"rendered":"https:\/\/tradetracker.com\/?p=147975"},"modified":"2021-09-15T07:56:51","modified_gmt":"2021-09-15T07:56:51","slug":"merchant-interview-e-matching","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/merchant-interview-e-matching\/","title":{"rendered":"Interview: e-Matching"},"content":{"rendered":"

\"couple<\/h4>\n

Introductie<\/strong><\/h4>\n

Wie bent u, waar werkt u en wat is uw functie?<\/strong>
\nJasper Jan de Konink, mede oprichter e-Matching. Opgericht in 1998 samen met mijn broer Thomas.<\/p>\n

Waarmee onderscheiden jullie als bedrijf?<\/strong>
\nWe besteden veel tijd aan de kwaliteit van de profielen en ook in het afvangen van niet passende profielen. Daarnaast bieden we juist extra service aan onze leden, naast het gewone datinggedeelte. We geven advies (second opinion) en we organiseren Speeddates door het hele land.<\/p>\n

Waarom zijn jullie ooit begonnen met affiliate marketing?<\/strong>
\nWij adverteren vooral op radio en televisie, gericht op een brede naamsbekendheid. Affiliate marketing is daar een perfecte aanvulling op. En door onze naamsbekendheid zal het ook makkelijker zijn voor affliates om conversie te behalen.<\/p>\n

Hoe zorgen jullie ervoor dat je, je huidige marktpositie niet kwijtraakt in een concurrerende markt?<\/strong>
\nDoor innovatie en door altijd actief te blijven adverteren.<\/p>\n

Affiliate marketing algemeen<\/h4>\n

Welke trends heeft u de afgelopen jaren waargenomen in uw segment?<\/strong>
\nVeel mensen gebruiken de gratis datingapps. Een kleinere groep wil wel meer service en meer matchopties, die je wel kunt vinden op e-Matching. Op die groep richten wij ons. Verder zien we dat juist ook 50+, 60+ en zelfs 70+ zich actief op de datingmarkt begeeft. Publishers in die doelgroep zouden ook mooie conversies kunnen halen.<\/p>\n

Met welk type publisher werkt u het best samen, en waarom?
\n<\/strong>Publishers die specifiek gericht zijn op singles en\/of dating. Daar is de conversie het hoogst.<\/p>\n

Inhaken<\/h4>\n

Wat vindt u van speciale dagen om op in te haken?
\n<\/strong>Dat is nog eens lastig. Omdat wij ook op TV en radio adverteren, is het duur om voor losse dagen campagnes te ontwikkelen.<\/p>\n

Samenwerking TradeTracker<\/h4>\n

Hoe heeft uw persoonlijke accountmanager of het TradeTracker team bijgedragen aan uw affiliate marketingcampagnes?
\n<\/strong>Die leveren prima ondersteuning als wij er om vragen.<\/p>\n

Tot slot<\/h4>\n

Zou u TradeTracker aanbevelen aan andere adverteerders en publishers? Zo ja, waarom?
\nZeker, is gewoon een prima netwerk<\/p>\n","protected":false},"excerpt":{"rendered":"

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Daarnaast bieden we juist […]<\/p>\n","protected":false},"author":69,"featured_media":148176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-147975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInterview: e-Matching - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Introductie Wie bent u, waar werkt u en wat is uw functie? Jasper Jan de Konink, mede oprichter e-Matching. Opgericht in 1998 samen met mijn broer Thomas. Waarmee onderscheiden jullie als bedrijf? 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