{"id":147978,"date":"2021-07-01T08:22:12","date_gmt":"2021-07-01T08:22:12","guid":{"rendered":"https:\/\/tradetracker.com\/?p=147978"},"modified":"2021-09-15T07:58:06","modified_gmt":"2021-09-15T07:58:06","slug":"merchant-interview-villatent","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/merchant-interview-villatent\/","title":{"rendered":"Interview: Villatent"},"content":{"rendered":"

\"family<\/h3>\n

Introductie<\/strong><\/h4>\n

Wie bent u, waar werkt u en wat is uw functie?
\n<\/strong>Ik ben Evelien van Aafst, marketing- en communicatieco\u00f6rdinator bij Villatent.<\/p>\n

Waarmee onderscheiden jullie je als bedrijf?
\n<\/strong>Villatent biedt luxe glampingvakanties in compleet ingerichte safaritenten door heel Europa. Wij onderscheiden ons door de hoge mate van betrokkenheid en toegankelijkheid. Daarnaast willen we onze gasten het \u2018Villatent-gevoel\u2019, ofwel de ultieme manier van luxe kamperen, laten ervaren.<\/p>\n

Waarom zijn jullie ooit begonnen met affiliate marketing?<\/strong>
\nOm het vergroten van het bereik.<\/p>\n

Hoe zorgen jullie ervoor dat je, je huidige marktpositie niet kwijtraakt in een concurrerende markt?
\n<\/strong>Blijven onderscheiden door service en een \u2018beleving\u2019 aanbieden in plaats van alleen een vakantie.<\/p>\n

Affiliate marketing algemeen<\/h4>\n

Welke trends heeft u de afgelopen jaren waargenomen in uw segment?
\n<\/strong>Influencers en blogs.<\/p>\n

Welke ontwikkelingen verwacht u binnen affiliate marketing anno 2021?
\n<\/strong>Meer blogs\/platforms\/community.<\/p>\n

Met welk type publisher werkt u het best samen, en waarom?
\n<\/strong>Blogs en influencers doen het goed in de reiswereld. Op deze manier kan de publisher een \u2018beleving\u2019 overbrengen in plaats van een aanbieding voor een vakantie. Ook geven dit soort publishers de mogelijkheid om meer beeldmateriaal te laten zien, iets waarvan wij het moeten hebben. Publishers die langs willen komen voor exposure zijn meer dan welkom; glamping is namelijk een beleving die je moet ervaren.<\/p>\n

Wat is jouw advies aan adverteerders wanneer zij een succesvolle campagne met Affiliates willen opzetten?
\n<\/strong>Aanbod in een feed. Samenwerken met blogs. Zodat je uitgebreide content kan plaatsen.<\/p>\n

Inhaken<\/h4>\n

Wat vindt u van speciale dagen om op in te haken?
\n<\/strong>Een kans op meer transacties.<\/p>\n

Welke producten promoot u extra?
\n<\/strong>Bijzondere weekenden zoals Pasen, Pinksteren etc.<\/p>\n

Wat voor promotie kunnen publishers het beste inzetten om deze actie te promoten?
\n<\/strong>Aanbiedingen gericht op speciale dagen.<\/p>\n

Op welke dagen speelt u verder dit jaar nog in?
\n<\/strong>Vakanties, dagen dat landen veranderen van kleurcode etc.<\/p>\n

Samenwerking TradeTracker<\/h4>\n

Welke verandering of ontwikkeling in uw affiliate marketingactiviteiten en -resultaten heeft u het meest verrast sinds de samenwerking met TradeTracker en waarom?
\n<\/strong>Transacties vanaf veel verschillende sites. Een mooie mogelijkheid om ook het voor- en naseizoen onder de aandacht te brengen.<\/p>\n

Hoe heeft uw persoonlijke accountmanager of het TradeTracker team bijgedragen aan uw affiliate marketingcampagnes?
\n<\/strong>Waardevolle aanvulling. Valeria benadert affilates persoonlijk voor ons en komt met mooie sites waarvan wij het bestaan nog niet wisten.<\/p>\n

Tot slot<\/h4>\n

Zou u TradeTracker aanbevelen aan andere adverteerders en publishers?
\n<\/strong>Zo ja, waarom?Zeker, je bereik wordt ermee vergroot wat zeker meewerkt voor je branding.<\/p>\n","protected":false},"excerpt":{"rendered":"

Introductie Wie bent u, waar werkt u en wat is uw functie? Ik ben Evelien van Aafst, marketing- en communicatieco\u00f6rdinator bij Villatent. Waarmee onderscheiden jullie je als bedrijf? Villatent biedt luxe glampingvakanties in compleet ingerichte safaritenten door heel Europa. Wij onderscheiden ons door de hoge mate van betrokkenheid en toegankelijkheid. Daarnaast willen we onze gasten […]<\/p>\n","protected":false},"author":69,"featured_media":148149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-147978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInterview: Villatent - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Introductie Wie bent u, waar werkt u en wat is uw functie? Ik ben Evelien van Aafst, marketing- en communicatieco\u00f6rdinator bij Villatent. Waarmee onderscheiden jullie je als bedrijf? 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