{"id":148669,"date":"2021-07-07T10:29:54","date_gmt":"2021-07-07T10:29:54","guid":{"rendered":"https:\/\/tradetracker.com\/?p=148669"},"modified":"2021-08-18T07:02:16","modified_gmt":"2021-08-18T07:02:16","slug":"voice-search-is-de-nieuwe-manier-om-je-te-orienteren-op-het-internet","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/voice-search-is-de-nieuwe-manier-om-je-te-orienteren-op-het-internet\/","title":{"rendered":"Voice Search is de nieuwe manier om je te ori\u00ebnteren op het internet"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-148722\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/07\/Shopping-Voice-Search-600x250-1.jpeg\" alt=\"\" width=\"1200\" height=\"500\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/07\/Shopping-Voice-Search-600x250-1.jpeg 1200w, https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/07\/Shopping-Voice-Search-600x250-1-300x125.jpeg 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/07\/Shopping-Voice-Search-600x250-1-1024x427.jpeg 1024w, https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/07\/Shopping-Voice-Search-600x250-1-768x320.jpeg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><strong>Voice Search, ook wel spraak gestuurde zoekopdrachten, is een trend waarmee bezoekers een nieuwe manier hebben gevonden zich te ori\u00ebnteren op het internet.<\/strong><\/p>\n<h4>Groei in gebruik<br \/>\n<\/h4>\n<p>Voice search deed de voorgaande jaren al de ronde en Google vraagt menig online marketeer om deze trend te omarmen. De voorspelling is dan ook dat eind 2022 al 50% van de totale zoekopdrachten gestuurd zullen zijn door deze \u2018nieuwe\u2019 methode.<\/p>\n<h4>Nieuwe kansen<br \/>\n<\/h4>\n<p>Voice search is over het algemeen gericht op langere en ook specifiekere zoektermen dan bij tekst search. En dit heeft niet alleen effecten voor het veld van online marketing, maar de vraag blijft: welke kansen biedt dit voor alle marketing activiteiten?<\/p>\n<p>Voice Search biedt kansen voor het aanboren van een nieuwe doelgroep. Tijdens de corona-pandemie zien we dat de doelgroep 65+ zich snel naar het online speelveld heeft geplaatst. Een bijkomende trend is dat Voice Search voor een groot deel van de zoekopdrachten wordt gebruikt.<\/p>\n<h4>Optimaliseren<br \/>\n<\/h4>\n<p>Dit betekend dat een website geoptimaliseerd moet zijn voor de vindbaarheid via Voice Search. De eerste manier om dit te optimaliseren is door gerelateerde vragen te verwerken in de SEO content. Ook moet een website ervoor zorgen dat deze content ook is geoptimaliseerd voor tekst zoekopdrachten.<\/p>\n<p>Daarnaast moet er gezorgd worden dat de content niet te langdradig wordt. Het aantrekkelijke van Voice Search is dat men snelle antwoorden krijgt en sneller de dagelijkse aankopen kunnen bestellen. Het is dan ook belangrijk om gebruik te maken van vragen in de content, de antwoorden kort te houden, en de content op lokale zoekopdrachten te richten.<\/p>\n<p>Echter is bij Voice Search alleen de eerste positie van belang, het is dan ook interessant om de optimalisatie daarom aan met \u2018reguliere\u2019 SEO- activiteiten aan te vullen. Zo kan een website compleet ingericht worden naar Voice Search.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voice Search, ook wel spraak gestuurde zoekopdrachten, is een trend waarmee bezoekers een nieuwe manier hebben gevonden zich te ori\u00ebnteren op het internet. Groei in gebruik Voice search deed de voorgaande jaren al de ronde en Google vraagt menig online marketeer om deze trend te omarmen. De voorspelling is dan ook dat eind 2022 al  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":148748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-148669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Voice Search is de nieuwe manier om je te ori\u00ebnteren op het internet - TradeTracker.com | Affiliate &amp; Performance Marketing<\/title>\n<meta name=\"description\" content=\"Voice Search, ook wel spraak gestuurde zoekopdrachten, is een trend waarmee bezoekers een nieuwe manier hebben gevonden zich te ori\u00ebnteren op het internet. 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