{"id":149198,"date":"2021-07-14T09:05:02","date_gmt":"2021-07-14T09:05:02","guid":{"rendered":"https:\/\/tradetracker.com\/?p=149198"},"modified":"2021-08-18T09:27:04","modified_gmt":"2021-08-18T09:27:04","slug":"interview-dutchen","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-dutchen\/","title":{"rendered":"Interview: Dutchen"},"content":{"rendered":"<h3><img decoding=\"async\" class=\"alignnone size-full wp-image-149199\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/07\/Travel-Merchant-interview-Dutchen-1200-x-500.jpg\" alt=\"\" width=\"1200\" height=\"500\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/07\/Travel-Merchant-interview-Dutchen-1200-x-500.jpg 1200w, https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/07\/Travel-Merchant-interview-Dutchen-1200-x-500-300x125.jpg 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/07\/Travel-Merchant-interview-Dutchen-1200-x-500-1024x427.jpg 1024w, https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/07\/Travel-Merchant-interview-Dutchen-1200-x-500-768x320.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/h3>\n<h4>Introductie<\/h4>\n<p><strong>Wie bent u, waar werkt u en wat is uw functie?<br \/>\n<\/strong>Stella Groot, marketing communicatie manager bij Dutchen.<\/p>\n<p><strong>Waarmee onderscheidt Dutchen zich als bedrijf?<br \/>\n<\/strong>Dutchen biedt luxe vakantievilla\u2019s op kleinschalige vakantieparken aan de kust en bij natuurgebieden. De villa\u2019s zijn voorzien van vele extra\u2019s zoals een sauna, whirlpool, hottub, buitenkeuken en\/ of buitenhaard.<\/p>\n<p><strong>Waarom zijn jullie ooit begonnen met affiliate marketing?<br \/>\n<\/strong>Om meer bekendheid te geven aan onze vakantieparken, een groter publiek te bereiken.<\/p>\n<p><strong>Hoe zorgen jullie ervoor dat jullie je huidige marktpositie niet kwijtraken in een<\/strong> <strong>concurrerende markt?<br \/>\n<\/strong>Dutchen biedt unieke vakantievilla\u2019s met onderscheidende architectuur, interieur en service. Hiermee zijn we anders dan de aanbieder die meer voor \u2018massa\u2019 gaat. Sinds de oprichting van Dutchen hebben we een hoog percentage vaste gasten opgebouwd.<\/p>\n<h4>Affiliate marketing algemeen<\/h4>\n<p><strong>Welke trends heeft u de afgelopen jaren waargenomen in uw segment?<br \/>\n<\/strong>Er wordt meer last-minute geboekt, veel Nederlanders gaan in eigen land op vakantie (i.v.m. Covid-19). Er is veel vraag naar luxe, wellness faciliteiten.<\/p>\n<p><strong>Met welk type publisher werken jullie het best samen, en waarom?<br \/>\n<\/strong>Websites met bijzondere, unieke accommodaties, niet voor de massa. Content\/ blogwebsites.<\/p>\n<p><strong>Welke gevolgen heeft Covid-19 gehad op de Dutchen campagne?<\/strong>Het aantal boekingen via affiliates is flink toegenomen omdat veel Nederlanders in eigen land op vakantie gaan.<\/p>\n<h4>Inhaken<\/h4>\n<p><strong>Wat vindt u van speciale dagen\/evenementen om op in te haken?<br \/>\n<\/strong>Zeker goed om te doen. Zo inspireer je gasten om in die periode een vakantie te boeken.<\/p>\n<p><strong>Welke producten\/bestemmingen promoot u momenteel extra?<br \/>\n<\/strong>Ons nieuwe vakantiepark Erfgoedpark De Hoop aan het Uitgeestermeer.<\/p>\n<p><strong>Wat voor promotie kunnen publishers het beste inzetten om jullie aanbod te promoten?<br \/>\n<\/strong>Inspiratie met veel beeld van de mooie locaties en de unieke vakantievilla\u2019s.<\/p>\n<h4>Tot slot<\/h4>\n<p><strong>Zou u TradeTracker aanbevelen aan andere adverteerders en publishers? Zo ja, waarom?<br \/>\n<\/strong>Ja, het werkt gemakkelijk en effectief.<\/p>\n<p><em>Op de afbeeldingen ziet u twee parken die goed worden geboekt via TradeTracker: Park de Zeegser Duinen in Drenthe en Park Duynvoet in Schoorl. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introductie Wie bent u, waar werkt u en wat is uw functie? Stella Groot, marketing communicatie manager bij Dutchen. Waarmee onderscheidt Dutchen zich als bedrijf? Dutchen biedt luxe vakantievilla\u2019s op kleinschalige vakantieparken aan de kust en bij natuurgebieden. De villa\u2019s zijn voorzien van vele extra\u2019s zoals een sauna, whirlpool, hottub, buitenkeuken en\/ of buitenhaard. Waarom  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":149199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1306,1298,1297,9,1299],"class_list":["post-149198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adverteerder","category-services","category-shopping","category-geen-onderdeel-van-een-categorie","category-travel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interview: Dutchen - TradeTracker.com | Affiliate &amp; Performance Marketing<\/title>\n<meta name=\"description\" content=\"Introductie Wie bent u, waar werkt u en wat is uw functie? 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