{"id":149256,"date":"2021-07-14T09:12:06","date_gmt":"2021-07-14T09:12:06","guid":{"rendered":"https:\/\/tradetracker.com\/?p=149256"},"modified":"2022-06-02T11:03:05","modified_gmt":"2022-06-02T11:03:05","slug":"interview-box-brownies","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-box-brownies\/","title":{"rendered":"Interview: Box Brownies"},"content":{"rendered":"

\"\"<\/p>\n

Introductie<\/h4>\n

Mijn naam is Alfons Taekema en ik ben Marketing Manager bij Box Brownies<\/a>. Sinds november 2020 houden wij ons bezig met het versturen van brownies per post binnen Nederland, Belgi\u00eb en Duitsland voor zowel particulieren als zakelijke klanten.<\/strong><\/p>\n

Naast enkele klassieke smaken als onze Original<\/a> of Karamel Zeezout<\/a> hebben we diverse unieke smaken in ons assortiment zoals onze Matcha<\/a>, Lotus Speculoos<\/a> of Cream Cheese<\/a> brownies en bieden we ook 4 vegan smaken aan.<\/p>\n

Om als bedrijf succesvol te zijn is het belangrijk om iets unieks aan te bieden. Behalve de unieke smaken onderscheiden wij ons met onze Box Brownies Mini\u2019s<\/a>: een doosje met 12 verschillende smaken mini brownies.<\/p>\n

We zijn dit jaar begonnen met affiliate marketing om onze huidige marktpositie te verstevigen door een nieuw marketing kanaal aan te boren waar we veel potentie in zien. Om als bedrijf nog verder te groeien richten we ons o.a. op SEO en SEA en zijn we bezig om ons assortiment verder uit te breiden.<\/p>\n

Affiliate marketing algemeen<\/h4>\n

Ondanks dat we met Box Brownies nog geen jaar actief zijn, merken we een exponenti\u00eble groei in ons segment. De opkomst van het corona virus heeft hier natuurlijk een belangrijke rol in gespeeld, want het was h\u00e9t moment om iemand per post te verwennen of te laten weten dat er aan hem of haar werd gedacht.<\/p>\n

Waar Google de concurrentie met Amazon is aangegaan met Google Shopping, verwacht ik dat dit ook binnen affiliate marketing een grotere rol zal gaan spelen en het is voor ons de uitdaging om hier op in te spelen.<\/p>\n

Qua publishers werken we graag samen met bloggers en andere content creators die een persoonlijke bijdrage kunnen leveren, omdat de ervaring met onze service en producten erg belangrijk is en zij dit goed over kunnen brengen. Ik zou andere adverteerders dan ook adviseren om vooral in contact te komen met publishers om samen tot een succesvolle samenwerking te komen.<\/p>\n

Inhaken<\/h4>\n

Inhaken op speciale dagen is voor ons natuurlijk uiterst belangrijk omdat onze brownies in veel gevallen als attentie worden gegeven voor speciale gelegenheden. Wij stellen dan ook vaak speciale limited edition boxen samen voor bijvoorbeeld Valentijnsdag of Moederdag, of we komen met speciale brownies smaken voor bijvoorbeeld Sinterklaas of de Kerst. Dit zijn dan ook d\u00e9 momenten voor publishers om ons extra te promoten.<\/p>\n

Tot slot<\/h4>\n

Zoals gezegd zijn we momenteel bezig om ons assortiment verder uit te breiden, dus in de nabije toekomst kun je verschillende nieuwe boxen van ons verwachten, waarvoor we ook nieuw promotiemateriaal beschikbaar zullen stellen. Houd hiervoor zeker de TradeTracker campagne updates in de gaten.<\/p>\n

Wat ons betreft is TradeTracker de nr. 1 op het gebied van affiliate marketing in Nederland, met de meest gebruiksvriendelijke software. Dit is voor ons ook de reden om exclusief bij TradeTracker te draaien. Het Real Attribution model zien we ook als groot pluspunt en de accountmanagers denken met ons mee om tot succesvolle campagnes te komen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Introductie Mijn naam is Alfons Taekema en ik ben Marketing Manager bij Box Brownies. Sinds november 2020 houden wij ons bezig met het versturen van brownies per post binnen Nederland, Belgi\u00eb en Duitsland voor zowel particulieren als zakelijke klanten. Naast enkele klassieke smaken als onze Original of Karamel Zeezout hebben we diverse unieke smaken in […]<\/p>\n","protected":false},"author":69,"featured_media":149258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1306,1297,9],"class_list":["post-149256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adverteerder","category-shopping","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInterview: Box Brownies - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Ik ben Marketing Manager bij Box Brownies. 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