{"id":150566,"date":"2021-08-04T13:31:42","date_gmt":"2021-08-04T13:31:42","guid":{"rendered":"https:\/\/tradetracker.com\/?p=150566"},"modified":"2022-06-02T10:39:14","modified_gmt":"2022-06-02T10:39:14","slug":"publishertypes","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/publishertypes\/","title":{"rendered":"Publisher types"},"content":{"rendered":"

\"fist<\/p>\n

Binnen TradeTracker zijn er verschillende publishertypes. Deze verschillende sitetypes hebben allemaal andere manieren van promotie methodes. Hieronder een aantal voorbeelden en uitleg over de sitetypes.<\/strong><\/p>\n

Blog en content publishers<\/h4>\n

Blogs zijn sites die kwalitatieve content schrijven. Blogs zijn vaak persoonlijk, deze zijn vaak opgestart door iemand om voor hun plezier te schrijven over dingen die zij meemaken of die hen bezighouden. Blogs bevatten over het algemeen langere stukken tekst over producten\/ diensten\/ merken waarin diverse affiliate links verwerkt kunnen zijn die verwijzen naar een website. Content publishers zijn daarentegen iets \u201cafstandelijker\u201d, de teksten zijn minder persoonlijk dan bij blogs. Het voordeel van dit type publishers is dat ze echt kwalitatieve content leveren. Dat wil zeggen; langere, informatieve teksten waarbij de inhoud gericht is op de webshop of een bepaald product. Deze publishers zitten beide meestal aan het begin van het aankooppad, consumenten lezen vaak artikelen op blogs en content sites om zich te ori\u00ebnteren en inspiratie op te doen.<\/p>\n

Voorbeelden zijn: frankwandelt.nl<\/a> (blog) en bungalowparkoverzicht.nl<\/a> (content publisher)<\/p>\n

Kortingscode\/vouchersites<\/h4>\n

Een kortingscode\/ vouchersite is een website waar diverse codes en kortingspromoties te vinden zijn die de consument bij het afrekenen in een webshop kunnen gebruiken. De consument zal naar deze site gaan om te kijken naar de diverse acties\/ kortingen voor een specifiek product of een specifieke productgroep of webshop. Kortingscodesites zitten vaak aan het einde van het conversie pad en zijn daarin erg waardevol om twijfelende consumenten over de streep te trekken. Daarnaast kunnen de kortingscodesites orderwaarde verhogend werken door bijvoorbeeld een korting aan te bieden vanaf een bepaald bedrag. Kortingscodesites hebben een groot bereik en kunnen daarmee shops ook onder de aandacht brengen bij consumenten.<\/p>\n

Voorbeeld: acties.nl<\/a><\/p>\n

Cashbacksites & E-mailmarketing<\/h4>\n

Cashbacksites geven een gedeelte van de aankoop terug aan de consument. Consumenten kunnen lid worden van een cashbacksite en wanneer de consument iets aankoopt middels een affiliatelink dan zal de cashbacksite een deel van de verdiende commissie aan de consument afstaan. De cashbacksites zitten dan ook vaak aan het einde van het conversie pad en kunnen evenals kortingscode\/ vouchersites de consument over de streep trekken. De cashbacksites hebben vaak een groot ledenbestand en kunnen middels diverse promotiemogelijkheden nieuwe consumenten bereiken en de webshops onder de aandacht brengen. De cashbacksites beschikken vaak over veel bruikbare informatie (standaard informatie als leeftijdscategorie en geslacht, maar bijvoorbeeld ook informatie over interesses en hobby\u2019s), dit maakt het mogelijk om mailings te sturen naar gesegmenteerde groepen en er op die manier voor te zorgen dat de mail de juiste doelgroep bereikt. Dit heeft natuurlijk weer een positief effect op de conversies die hieruit voortkomen.<\/p>\n

Voorbeeld: shopbuddies.nl<\/a><\/p>\n

Wilt u het maximale uit het Affiliate Marketing kanaal halen en de diverse publishertypes optimaal benutten? Of wilt u meer informatie over de sitetypes? Neem dan contact op met uw accountmanager om de mogelijkheden te bespreken.<\/p>\n","protected":false},"excerpt":{"rendered":"

Binnen TradeTracker zijn er verschillende publishertypes. Deze verschillende sitetypes hebben allemaal andere manieren van promotie methodes. Hieronder een aantal voorbeelden en uitleg over de sitetypes. Blog en content publishers Blogs zijn sites die kwalitatieve content schrijven. Blogs zijn vaak persoonlijk, deze zijn vaak opgestart door iemand om voor hun plezier te schrijven over dingen die […]<\/p>\n","protected":false},"author":69,"featured_media":150567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-150566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nPublisher types - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Binnen TradeTracker zijn er verschillende publishertypes. Deze verschillende sitetypes hebben allemaal andere manieren van promotie methodes. Hieronder een aantal voorbeelden en uitleg over de sitetypes. 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