{"id":150919,"date":"2021-08-11T09:36:24","date_gmt":"2021-08-11T09:36:24","guid":{"rendered":"https:\/\/tradetracker.com\/?p=150919"},"modified":"2021-08-25T07:28:44","modified_gmt":"2021-08-25T07:28:44","slug":"hoe-marketing-in-de-reisbranche-moet-veranderen-na-de-pandemie","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/hoe-marketing-in-de-reisbranche-moet-veranderen-na-de-pandemie\/","title":{"rendered":"Hoe marketing in de reisbranche moet veranderen na de pandemie"},"content":{"rendered":"

\"sea
\nReizen is aanzienlijk veranderd door de COVID-19-pandemie en zelfs wanneer verre landen weer toegankelijker worden voor reizigers, zal de industrie zich moeten aanpassen om te voorzien in de behoefte van de consument.\u00a0<\/strong><\/p>\n

Oprichter en creatief directeur van Spotlight Sojourns, Marilee Kostadimas, deelde inzichten over wat er in reismarketing na de pandemie zal moeten veranderen en hoe het overbrengen van verhalen hier een grotere rol in gaat spelen.<\/p>\n

\u201cDoor deze ongekende tijden zijn we ons gaan realiseren wat belangrijk is en wat niet. Men wil tegenwoordig zinvol reizen, omdat men is veranderd. Naast de consument is het reizen zelf ook veranderd. Reismarketing moet daarom de focus nog meer verleggen, van transactionele massale berichten om zoveel mogelijk bedden vol te krijgen, naar emotionele en persoonlijke betrokkenheid om relaties op te bouwen.\u201d<\/p>\n

Diverse studies hebben aangetoond dat de consument en dus de reiziger koopt op emotie, en het lezen of horen van verhalen roept emoties op, wat resulteert in meer boekingen.<\/p>\n

Ook binnen affiliate marketing wordt er steeds meer samengewerkt met bloggers en influencers die persoonlijke ervaringen delen, dit zorgt voor herkenning en verbinding met uw bestemming, accommodatie of merk in het geheel. Uit diverse campagnes is gebleken dat investeren in langdurige en sterke samenwerkingen met kwalitatieve publishers zijn vruchten afwerpt.<\/p>\n

Bent u ge\u00efnteresseerd in het opzetten van zulke samenwerkingen of wilt u hier meer over weten? Neem contact op met uw accountmanager!<\/p>\n","protected":false},"excerpt":{"rendered":"

Reizen is aanzienlijk veranderd door de COVID-19-pandemie en zelfs wanneer verre landen weer toegankelijker worden voor reizigers, zal de industrie zich moeten aanpassen om te voorzien in de behoefte van de consument.\u00a0 Oprichter en creatief directeur van Spotlight Sojourns, Marilee Kostadimas, deelde inzichten over wat er in reismarketing na de pandemie zal moeten veranderen en […]<\/p>\n","protected":false},"author":69,"featured_media":150920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-150919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nHoe marketing in de reisbranche moet veranderen na de pandemie - 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