{"id":150947,"date":"2021-08-11T09:44:37","date_gmt":"2021-08-11T09:44:37","guid":{"rendered":"https:\/\/tradetracker.com\/?p=150947"},"modified":"2022-08-03T07:53:04","modified_gmt":"2022-08-03T07:53:04","slug":"google-analytics-en-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/google-analytics-en-affiliate-marketing\/","title":{"rendered":"Google Analytics en Affiliate Marketing"},"content":{"rendered":"

\"\"<\/p>\n

Als adverteerder bij\u00a0TradeTracker\u00a0is het mogelijk om in het dashboard relevante statistieken te zien met betrekking tot de Affiliate campagne. Daarnaast gebruiken adverteerders vaak nog andere meetprogramma’s,\u00a0 zoals Google Analytics,\u00a0om het verkeer te vergelijken met andere kanalen. Wanneer het\u00a0Affiliate\u00a0verkeer via\u00a0TradeTracker\u00a0wordt vergeleken\u00a0met Google Analytics is een verschil\u00a0merkbaar. Hoe komt dat?\u00a0<\/strong>\u00a0<\/em><\/p>\n

Google Analytics\u00a0is niet altijd in staat het Affiliate verkeer toe te kennen aan de juiste status zoals \u2018assisted\u00a0sale\u2019 en \u2018converter\u2019. Verkeer wat bij Google Analytics word gemeten is op basis van\u00a0cookies en niet aan de hand van een\u00a0fallback\u00a0methode of andere\u00a0cookieless\u00a0tracking zoals wel het geval is bij Affiliate marketing. Wat wordt er\u00a0precies\u00a0gemeten?<\/p>\n

Google Analytics<\/h4>\n
    \n
  • Sessies<\/strong> – Een groep interacties per unieke bezoeker per 30 minuten<\/li>\n
  • Gebruikers<\/strong> – Het aantal bezoekers wat minimaal een sessie start<\/li>\n
  • Transacties<\/strong> – Transacties kunnen meerdere keren worden gemeten binnen een sessie zolang elke sessie een unieke transactie ID heeft<\/li>\n<\/ul>\n

    TradeTracker<\/h4>\n
      \n
    • Unieke kliks<\/strong> – 1 klik per unieke bezoeker per 60 minuten<\/li>\n
    • Transacties<\/strong> – Sales transacties kunnen meerderen gemeten worden\u00a0mits er minimaal 90 seconden zit tussen het moment dat het verkoopscript wordt\u00a0getriggerd\u00a0met exact dezelfde gegevens.<\/li>\n<\/ul>\n

      Het meetverschil\u00a0tussen TradeTracker en Google Analytics\u00a0ontstaat vooral omdat veel consumenten tegenwoordig cookies verwijderen, incognito browsen of een Ad-\u00a0of\u00a0cookieblocker\u00a0gebruiken. Dankzij de\u00a0fallback\u00a0wordt er echter een realistische weergave\u00a0van de performance van de campagne getoond en worden\u00a0affiliates\u00a0naar prestatie beloond voor hun bijdrage. Zo blijft de campagne ook aantrekkelijk om te promoten en\u00a0wordt het\u00a0affiliate\u00a0kanaal optimaal ingezet.<\/p>\n

      Google Analytics koppelen aan Affiliate Marketing<\/h4>\n

      Hoe wordt Google Analytics aan Affiliate marketing gekoppeld? Door Google UTM codes is het mogelijk om zogenaamde \u2018fragmenten\u2019 (bijvoorbeeld #network=tt) aan elke URL toe te voegen. Deze verzoeken worden gebruikt om informatie van de ene naar de andere pagina door te geven waarbij de klant toegang heeft tot die informatie vanaf zijn server. De UTM codes worden voor de klant toegevoegd aan het systeem.<\/p>\n

      Zijn bij u de UTM codes al goed ingesteld of wilt u wijzigingen aanbrengen? Neem dan contact op met uw accountmanager.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Als adverteerder bij\u00a0TradeTracker\u00a0is het mogelijk om in het dashboard relevante statistieken te zien met betrekking tot de Affiliate campagne. Daarnaast gebruiken adverteerders vaak nog andere meetprogramma’s,\u00a0 zoals Google Analytics,\u00a0om het verkeer te vergelijken met andere kanalen. Wanneer het\u00a0Affiliate\u00a0verkeer via\u00a0TradeTracker\u00a0wordt vergeleken\u00a0met Google Analytics is een verschil\u00a0merkbaar. Hoe komt dat?\u00a0\u00a0 Google Analytics\u00a0is niet altijd in staat het […]<\/p>\n","protected":false},"author":69,"featured_media":151358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-150947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nGoogle Analytics en Affiliate Marketing - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Als adverteerder bij\u00a0TradeTracker\u00a0is het mogelijk om in het dashboard relevante statistieken te zien met betrekking tot de Affiliate campagne. Daarnaast gebruiken adverteerders vaak nog andere meetprogramma's,\u00a0 zoals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/150947\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics en Affiliate Marketing TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Als adverteerder bij\u00a0TradeTracker\u00a0is het mogelijk om in het\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/google-analytics-en-affiliate-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-11T09:44:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-03T07:53:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/08\/Google-Analytics-en-Affiliate-Marketing-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google Analytics en Affiliate Marketing\" \/>\n<meta name=\"twitter:description\" content=\" Als adverteerder bij\u00a0TradeTracker\u00a0is het mogelijk om in het dashboard relevante statistieken te zien met betrekking tot de\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/08\/Google-Analytics-en-Affiliate-Marketing-.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/nl\/google-analytics-en-affiliate-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/google-analytics-en-affiliate-marketing\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/nl\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Google Analytics en Affiliate Marketing\",\"datePublished\":\"2021-08-11T09:44:37+00:00\",\"dateModified\":\"2022-08-03T07:53:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/google-analytics-en-affiliate-marketing\/\"},\"wordCount\":355,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/google-analytics-en-affiliate-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/08\/Google-Analytics-en-Affiliate-Marketing-.png\",\"keywords\":[\"Affiliate Marketing\",\"google analytics\"],\"articleSection\":[\"TradeTracker News\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/nl\/google-analytics-en-affiliate-marketing\/\",\"url\":\"https:\/\/tradetracker.com\/nl\/google-analytics-en-affiliate-marketing\/\",\"name\":\"Google Analytics en Affiliate Marketing - 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