{"id":151592,"date":"2021-08-17T12:51:14","date_gmt":"2021-08-17T12:51:14","guid":{"rendered":"https:\/\/tradetracker.com\/?p=151592"},"modified":"2021-12-14T23:44:54","modified_gmt":"2021-12-14T23:44:54","slug":"vacatures-onder-de-aandacht-brengen","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/vacatures-onder-de-aandacht-brengen\/","title":{"rendered":"Vacatures onder de aandacht brengen"},"content":{"rendered":"

\"Vacatures\"Volgens het Centraal Bureau voor de Statistiek is er een record aantal vacatures bij gekomen. Momenteel zijn er meer vacatures dan werkzoekende in de markt. Met een verdubbeling van het aantal vacatures in de horeca en de algemene boost die te merken is in de markt, is het niet langer te ontkennen dat krapte ook een crisis veroorzaakt.<\/strong><\/p>\n

Platformen zoals Indeed en LinkedIn hebben al een positie in de markt geworven en de platformen blijven zich maar ontwikkelen. Nu is hier in de tweede helft van 2020 ook nog Google for Jobs bijgekomen. Maar hoe valt een vacature nu werkelijk op?<\/p>\n

Wees origineel<\/h4>\n

Hou een vacaturetekst persoonlijk en origineel. Laat weten wat het bedrijf is en naar wie het bedrijf op zoek is. Er is niks zo saai als een vacature lezen met dezelfde uitspraken als andere vacatures. Neem daarom de tijd om een vacature tekst te schrijven waarin de lezer verrast wordt \u00e9n een beeld krijgt van de bedrijfscultuur (mag met een vleugje humor en zelfspot). Om de originaliteit nog verder te trekken kan er nagedacht worden over hoe de boodschap overgebracht wordt. Denk hierbij aan een videoboodschap, gebruik maken van instagram; reals of via influencers.<\/p>\n

SEO optimaliseren<\/h4>\n

Het is aan te raden om de vacature SEO te optimaliseren; de vacaturetekst voorzien van populaire zoek- en trefwoorden. Hierbij is het belangrijk dat er een juiste combinatie wordt gemaakt tussen het gebruik van zoekwoorden en het aantrekken van mensen. Door mensen aan te spreken in een vacature tekst kan er een omschrijving gegeven worden van het type kandidaat waar het bedrijf naar op zoek is.<\/p>\n

Linkbuilding<\/h4>\n

Opvallen tussen de Jobbirds en Monsterboards blijkt in realiteit vaak lastiger dan verwacht. Plaats daarom vacatures niet alleen op eigen websites, maar maakt gebruik van partnersites die de vacatures plaatsen. Hierbij ontstaat linkbuilding; het bouwen van kwalitatieve backlinks naar een website. Hoe meer promotie van (kwalitatieve) websites hoe beter de vacature rankt in de zoekresultaten op Google. Maak daarnaast ook gebruik van social media kanalen als LinkedIn, Facebook en Twitter om je vindbaarheid te vergroten.<\/p>\n

Affiliate marketing<\/h4>\n

Het op laten vallen van vacatures heeft veel weg van het optimaliseren van de online activiteiten. Dit maakt dat Affiliate Marketing ook een goede aanvulling kan vormen op de huidige activiteiten om de vacatures uit te lichten. Om meer aandacht naar de vacaturesite te trekken kan het interessant zijn om deze als extra domein toe te voegen aan de campagne van de huidige bedrijfsvoering. Dit maakt het mogelijk om bijvoorbeeld een lead-vergoeding te implementeren op het moment dat er een sollicitatie is voltooid.<\/p>\n

Benieuwd naar wat affiliate marketing hier verder in kan betekenen? Informeer bij uw accountmanager voor de mogelijkheden.<\/p>\n","protected":false},"excerpt":{"rendered":"

Volgens het Centraal Bureau voor de Statistiek is er een record aantal vacatures bij gekomen. Momenteel zijn er meer vacatures dan werkzoekende in de markt. Met een verdubbeling van het aantal vacatures in de horeca en de algemene boost die te merken is in de markt, is het niet langer te ontkennen dat krapte ook […]<\/p>\n","protected":false},"author":69,"featured_media":151595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-151592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nVacatures onder de aandacht brengen | TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Volgens het Centraal Bureau voor de Statistiek is er een record aantal vacatures bij gekomen. 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