{"id":152304,"date":"2021-08-31T13:59:04","date_gmt":"2021-08-31T13:59:04","guid":{"rendered":"https:\/\/tradetracker.com\/?p=152304"},"modified":"2021-09-15T07:52:22","modified_gmt":"2021-09-15T07:52:22","slug":"interview-summit-travel","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-summit-travel\/","title":{"rendered":"Interview: Summit Travel"},"content":{"rendered":"

\"summitTradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Summit Travel. Wij spraken met Sammy K\u00f6pp, de online marketeer van Summit Travel en zij vertelde ons hun verhaal.<\/strong><\/p>\n

Wie bent u en wat is uw rol bij Summit Travel?<\/strong>
\nIk ben Sammy K\u00f6pp en ik ben Online Marketeer bij Summit Travel.<\/p>\n

Waarom is Summit Travel uniek, wat is jullie toegevoegde waarde voor de consument?<\/strong>
\nSummit Travel heeft een uitgebreid aanbod aan wintersport accommodaties en wat ons onderscheidt van de concurrent is dat wij een persoonlijke service bieden. We krijgen dan ook vaak te horen van klanten dat zij dit persoonlijke contact erg fijn vinden. Ook aan het begin van de coronapandemie zijn wij uitgeblonken in ons geld-terug beleid, waardoor we eigenlijk alleen maar tevreden klanten hebben gesproken, die ook nu weer bij ons boeken. Daarnaast zijn wij erg sterk in het organiseren van bedrijfswintersport uitjes voor korte en lange wintersportvakanties.<\/p>\n

Waarom zijn jullie ooit begonnen met affiliate marketing?<\/strong>
\nIn de Travel branche is affiliate marketing natuurlijk erg belangrijk. Door een goede relatie in de wintersportbranche en tevens een van onze huidige partners werden we gewezen op affiliate marketing en hebben we besloten het te \u2018proberen\u2019. Het bleek voor ons erg succesvol!<\/p>\n

Hoe zorgen jullie ervoor dat jullie je huidige marktpositie niet kwijtraken in een concurrerende markt?<\/strong>
\nWij hebben een erg leuk aanbod met goede prijzen, wat de basis vormt voor onze goede marktpositie. Het verschil maken mijn collega\u2019s met hun super fijne service en can-do mentaliteit. Iedere klant wordt geholpen met een op maat gemaakt advies. Verder proberen wij natuurlijk zo zichtbaar mogelijk te zijn met onze gehele marketingmix.<\/p>\n

Affiliate marketing algemeen<\/h4>\n

Met welk type publisher werken jullie het best samen, en waarom?<\/strong>
\nWij werken het beste samen met de wintersport websites\/ platformen. Wij krijgen ook echt wel aardig wat sales en leads via deze partijen en hebben ook wat campagnes en banners via deze partijen lopen. De reden dat wij het beste met hen samenwerken is dat zij een voor ons relevant publiek hebben, inzichten hebben in de markt en dat we ook direct fijn contact met ze hebben.<\/p>\n

Wat is uw advies aan adverteerders om een succesvolle affiliate campagne op te zetten?
\n<\/strong>Werk samen met partners met een relevant publiek en verdiep je in waar het publiek van de partner behoefte aan heeft. Ga op basis daarvan aan de slag met je promotiematerialen. Daarnaast merk ik dat direct contact met de affiliate partners ook erg belangrijk is. De samenwerking met deze partijen is voor ons persoonlijk het belangrijkste om het meeste uit de campagnes te halen. Zo doen wij regelmatig a\/b testen met banners en houden we nauw contact met de affiliates over welke banners het beste presteren.<\/p>\n

Trends<\/h4>\n

Welke trends heeft u de afgelopen tijd waargenomen in uw segment? Hoe heeft de pandemie invloed gehad op het zoek en boek gedrag van de wintersporter?
\n<\/strong>Wij hebben gezien dat het boekgedrag van onze klant nauw samenhangt met de berichten uit de media en het vertrouwen vanuit de regering. Wanneer er positieve geluiden klonken werd er dus ineens heel veel geboekt en wanneer we weer in een nieuwe lockdown kwamen\/ verscherpte maatregelen hadden, hadden we minder traffic op de website en werd er ook minder geboekt. Wij hebben gezien dat men heel positief heeft gereageerd op ons beleid van vorig jaar (=geld terug) en we zien dat er goed wordt gereageerd op onze huidige \u201cCorona Cashback garantie\u201d. Verder verwachten we ook nog wel een last-minute markt.<\/p>\n

Welke bestemmingen zijn momenteel het meest populair en welke bestemmingen promoot u zelf extra?<\/strong>
\nDe afgelopen periode werden Val Torens, Zell am See, Serfaus, Ch\u00e2tel en Kappl bij ons het beste geboekt. Omdat wij een erg uitgebreid aanbod in Oostenrijk hebben, leggen we daar vaak de nadruk op. Verder promoten wij vaak de accommodaties die wij exclusief aanbieden en hebben wij de laatste tijd erg veel leuke chalets in Oostenrijk aan ons aanbod toe mogen voegen en leuke club-hotels in Frankrijk, die wij ook promoten.<\/p>\n

Hoe kunnen publishers Summit Travel het beste promoten?<\/strong>
\nWanneer de mogelijkheid er is, is het interessant om onze feed toe te voegen. Wij zien dat dat eigenlijk het beste converteert. Verder krijgen we ook boekingen binnen via onze banners en vooral via onze widgetbanners (zoek en boek module) en zien we dat het goed werkt als mensen weten dat ze zonder financi\u00eble zorgen kunnen boeken. Ook werkt de promotie van onze groepsreizen vaak erg goed.<\/p>\n

Samenwerking TradeTracker<\/h4>\n

Welke verandering of ontwikkeling in uw affiliate marketingactiviteiten en -resultaten heeft u het meest verrast sinds de samenwerking met TradeTracker en waarom?<\/strong>
\nWij merken dat sinds we onze productfeeds hebben opgezet en geoptimaliseerd, wij aanzienlijk meer sales en leads krijgen. Onze productfeeds zijn dan ook ons belangrijkste promotiemateriaal.<\/p>\n

Hoe heeft uw persoonlijke accountmanager of het TradeTracker team bijgedragen aan uw affiliate marketingcampagnes?<\/strong>
\nIk heb regelmatig contact met onze persoonlijke accountmanager van TradeTracker. Zij helpt ons met het vinden van nieuwe affiliate partners en nieuwe promotiemogelijkheden. Ook licht ze regelmatig leuke\/ bijzondere accommodaties van ons uit op de mail aan publishers.<\/p>\n

Tot slot<\/h4>\n

Wat kunnen wij in de nabije toekomst van Summit Travel verwachten?<\/strong>
\nNog meer leuke accommodaties, mooie promotiematerialen en goede prijzen.<\/p>\n

Zou u TradeTracker aanbevelen aan andere adverteerders en publishers? Zo ja, waarom?<\/strong>
\nJa, omdat wij er iedere week weer een aanzienlijk aantal boekingen en leads vandaan krijgen. Naast dat het converteert, we ook een erg fijne samenwerking hebben.<\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Summit Travel. Wij spraken met Sammy K\u00f6pp, de online marketeer van Summit Travel en zij vertelde ons hun verhaal. Wie bent u en wat is uw rol bij Summit Travel? Ik ben Sammy K\u00f6pp en ik ben Online Marketeer […]<\/p>\n","protected":false},"author":69,"featured_media":152361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-152304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nMerchant Interview - Summit Travel - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker\u00a0zet regelmatig verschillende\u00a0publishers, adverteerders of mediabureaus in de spotlight. 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