{"id":152846,"date":"2021-09-08T06:49:18","date_gmt":"2021-09-08T06:49:18","guid":{"rendered":"https:\/\/tradetracker.com\/?p=152846"},"modified":"2021-09-15T07:46:12","modified_gmt":"2021-09-15T07:46:12","slug":"interview-silverjet","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-silverjet\/","title":{"rendered":"Interview: Silverjet"},"content":{"rendered":"

\"swimmingTradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Silverjet, de specialist in luxe vakanties. Wij spraken met Joop Iedema, de digital marketeer van Silverjet en hij vertelde ons hun verhaal.<\/strong><\/p>\n

Wie ben je en wat is jouw functie bij Silverjet?
\n<\/strong>Mijn naam is Joop Iedema, ik ben de Digital Marketeer van Silverjet Vakanties en heb een verleden bij Vertrekpunt, het latere VakantieXperts en bij D-reizen. Sinds januari 2021 ben ik bij Silverjet werkzaam en hoop mijn expertise goed te kunnen inzetten.<\/p>\n

Hoe zou je Silverjet beschrijven? Wie zijn jullie en waar staan jullie voor?<\/strong>
\nSilverjet Vakanties is toonaangevend specialist in luxe vakanties. Wij stemmen uw vakantie af op uw agenda en verzorgen uw reis tot in het kleinste detail. Om deze zo aangenaam mogelijk te laten verlopen werken wij uitsluitend met gerenommeerde luchtvaartmaatschappijen en zorgvuldig op kwaliteit geselecteerde accommodaties met een hoog serviceniveau. Bovendien kun je vertrekkend vanaf Schiphol, Eindhoven, D\u00fcsseldorf of Brussel gratis gebruik maken van de Executive Lounge. Bij aankomst op de vakantiebestemming is tevens een priv\u00e9transfer altijd inbegrepen.<\/p>\n

Hoe is Silverjet ontstaan?<\/strong>
\nHet is 23 jaar geleden begonnen door dhr. Bremer, de directeur\/eigenaar, die voor een bevriende relatie een luxe reis heeft georganiseerd.<\/p>\n

Hoe onderscheiden jullie je als bedrijf van de andere reisorganisaties?<\/strong>
\nDoor kwaliteit, productmanagers die de hotels zelf bezoeken en beoordelen. De service is van een bijzonder hoog niveau. Verder staan we voor de klanten 24\/7 klaar.<\/p>\n

Waarom zijn jullie begonnen met affiliate marketing?<\/strong>
\nMijn ervaring met affiliate marketing is dat je een breder bereik kunt cre\u00ebren, meer dan adverteren via Ads en Social alleen. Bij ReisXperts, destijds een onderdeel van VakantieXperts had ik goede ervaringen. Ook met D-reizen heb ik erg goede ervaringen gehad.<\/p>\n

Hoe zorgen jullie ervoor dat je, je huidige marktpositie niet kwijtraakt in een concurrerende markt?
\n<\/strong>Silverjet Vakanties heeft advertentie uitingen in relevante dagbladen en tijdschriften. Ook zijn er vele reisagenten en reisbureau die producten van ons verkopen. Eerder dit jaar hebben we voor hun ook een webinar georganiseerd met wat Silverjet doet en wat zij van ons kunnen verwachten. Ons verkoopteam heeft al maandenlang een grote drukte te verwerken. De klant weet ons wel te vinden!
\n<\/strong><\/p>\n

Welke trends heeft u de afgelopen jaren waargenomen in uw segment?<\/strong>
\nDe verschuiving van via desktop boeken lijkt terrein te verliezen aan het mobiel boeken. Content is erg belangrijk en vooral je proberen te verplaatsen in de klant c.q. bezoeker. Verkeer via Social naar de website wordt ook steeds belangrijker. Het is niet meer zo dat je een zak met geld voor Adwords nodig hebt en het loopt wel. Een goede en gezonde mix van alle kanalen werkt het beste.<\/p>\n

Affiliate marketing<\/h4>\n

Jullie zijn natuurlijk vrij recentelijk pas begonnen met TradeTracker. Met welk type publisher zou u graag willen samenwerken, en waarom?
\n<\/strong>Wij zoeken publishers die bij ons kunnen aanhaken in het hoogste segment van de vakantiereizen. Publishers die goede kennis van de bestemming hebben en ons luxe vakantie product hierin mee kunnen nemen. We zoeken naar goede inhoudelijke reisblogs, maar ook publishers die onze producten goed neer kunnen zetten.
\n<\/strong><\/p>\n

Welke voordelen kunnen jullie affiliates bieden?<\/strong>
\nSilverjet Vakanties werkt met hoge reissommen. Komen er boekingen via de publishers, dan gaat het vrijwel altijd om hogere bedragen en de commissie valt dan gelijk ook hoger uit. Doordat we ons met name door de COVID-19 problematiek nu op Europa richten, gaan de boekingen erg goed. Silverjet Vakanties blijkt een erg stabiel bedrijf te zijn.<\/p>\n

Welke bestemmingen doen het op dit moment goed?
\n<\/strong>Momenteel doen de last minutes het erg goed. De Canarische eilanden en Griekenland voeren de boventoon, maar ook Spanje en Portugal scoren erg goed bij ons.
\n<\/strong><\/p>\n

Hebben jullie extra promotiemateriaal beschikbaar?<\/strong>
\nWanneer een publisher extra materiaal nodig heeft, kan hij\/zij dat bij ons aanvragen. Vaak is er wel materiaal en anders zullen we proberen dit te maken.<\/p>\n

Inhaak momenten<\/h4>\n

Wat vinden jullie van speciale momenten om op in te haken? \u202f<\/strong>
\nElk moment is wel speciaal, maar uiteraard zijn alle vakantieperiodes inhaakmomenten, maar ook vakantiethema\u2019s als All inclusive, met kinderen etc. Momenteel zijn we ook met groene hotels bezig.<\/p>\n

Tot slot<\/h4>\n

Wat kunnen wij in de nabije toekomst van jullie verwachten?\u202f<\/strong>
\nSilverjet Vakanties heeft in het verleden altijd de focus op offline gehad. Dit is sterk aan het veranderen. De website wordt ook helemaal geoptimaliseerd op online, denk hierbij aan SEO en SEA, maar ook hoe de boekingen lopen via de site. Het zal een proces zijn waarbij we telkens een stap zullen maken. Hebben publishers idee\u00ebn hierover, dan horen we dat graag aan.<\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Silverjet, de specialist in luxe vakanties. Wij spraken met Joop Iedema, de digital marketeer van Silverjet en hij vertelde ons hun verhaal. Wie ben je en wat is jouw functie bij Silverjet? Mijn naam is Joop Iedema, ik ben […]<\/p>\n","protected":false},"author":69,"featured_media":152847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-152846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nSilverjet Aan Het Woord - TradeTracker.com | Performance Marketing | Affiliate Marketing<\/title>\n<meta name=\"description\" content=\"Interview met de specialist in luxe vakanties - Silverjet.nl\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/152846\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview: Silverjet TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Interview met de specialist in luxe vakanties - Silverjet.nl\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/interview-silverjet\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-08T06:49:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-15T07:46:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/09\/Travel-Interview-Silverjet-1200x500-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Interview: Silverjet\" \/>\n<meta name=\"twitter:description\" content=\"TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. 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