{"id":152880,"date":"2021-09-08T07:01:27","date_gmt":"2021-09-08T07:01:27","guid":{"rendered":"https:\/\/tradetracker.com\/?p=152880"},"modified":"2021-09-08T08:07:08","modified_gmt":"2021-09-08T08:07:08","slug":"google-start-met-three-strikes-pilot-tegen-het-schenden-van-het-advertentiebeleid","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/google-start-met-three-strikes-pilot-tegen-het-schenden-van-het-advertentiebeleid\/","title":{"rendered":"Three strikes-pilot"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"size-full wp-image-152881 aligncenter\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/09\/Three-strikes-pilot-1200x500-2-1.jpg\" alt=\"laptop\" width=\"1200\" height=\"500\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/09\/Three-strikes-pilot-1200x500-2-1.jpg 1200w, https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/09\/Three-strikes-pilot-1200x500-2-1-300x125.jpg 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/09\/Three-strikes-pilot-1200x500-2-1-1024x427.jpg 1024w, https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/09\/Three-strikes-pilot-1200x500-2-1-768x320.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/>Google\u00a0start vanaf september 2021\u00a0met een nieuw pilotsysteem.\u00a0Deze pilot betreft\u00a0een systeem\u00a0waarbij er\u00a03 waarschuwingen\u00a0worden gegeven\u00a0voor herhaalde schendingen van het\u00a0advertentiebeleid. Hiermee wil Google voorkomen dat er onveilige of schadelijke\u00a0tekst- en display\u00a0advertenties worden getoond.\u00a0\u00a0<\/strong><\/p>\n<p>De pilot werkt voor het beleid omtrent het mogelijk maken van oneerlijk\u00a0gedrag, niet goedgekeurde stoffen en gevaarlijke producten of services.\u00a0Het gaat hierbij bijvoorbeeld om advertenties die bijvoorbeeld misleidende producten of gedrag promoten, zoals onder andere drugs. Deze advertenties zijn al verboden, maar er zullen nu zwaardere straffen worden ge\u00efntroduceerd bij iedere extra waarschuwing.<\/p>\n<p>De eerste keer dat de advertentie het beleid van Google\u00a0schendt\u00a0zal de advertentie worden verwijderd en zal er een melding van worden gegeven.\u00a0Indien er binnen 90 dagen na de eerste melding weer een advertentie is die het beleid van Google\u00a0schendt\u00a0zal er een eerste waarschuwing worden gegeven. Het account wordt dan voor 3 dagen geblokkeerd en\u00a0er\u00a0worden dan\u00a0ook geen advertenties meer weergegeven.\u00a0De adverteerder zal ge\u00efnformeerd worden per e-mail.<\/p>\n<p>De tweede waarschuwing\u00a0zal volgen na\u00a0een schending van het beleid waarvoor de eerste waarschuwing\u00a0is\u00a0gegeven en waarbij er\u00a0binnen 90 weer een schending\u00a0is.\u00a0Hierdoor wordt het account voor 7 dagen geblokkeerd\u00a0en\u00a0er worden geen advertenties weergegeven, dit\u00a0geldt\u00a0 direct\u00a0als laatste waarschuwing aan de adverteerder om opschorting van het account te voorkomen.\u00a0Tot slot komt de derde en laatste waarschuwing, weer een schending van het advertentiebeleid binnen 90 dagen na de tweede waarschuwing. Bij deze waarschuwing wordt het account opgeschort vanwege herhaalde schendingen van het beleid.<\/p>\n<p>Bij de eerste\u00a0twee schendingen van het beleid dient de adverteerder eerst de advertentie te corrigeren. Hiervoor moet er een formulier worden ingediend voordat de advertenties hervat kunnen worden.<\/p>\n<p>De waarschuwingen verlopen na 90 dagen, als er binnen deze 90\u00a0 dagen geen schendingen meer plaats vinden, behoudt het account van de adverteerder de goede reputatie. Als er na deze 90 dagen opnieuw een waarschuwing plaats vindt, dan begint het gehele proces weer opnieuw. Als adverteerder kan er na invoeren van de pilot nog steeds bezwaar worden gemaakt tegen de handhavingsbeslissingen.<\/p>\n<p>Het is belangrijk om de advertenties goed te controleren, dit geldt niet alleen voor de koppen en de beschrijvingen, maar ook voor de extensies en URL\u2019s. Hou er rekening mee dat er geen bewoording gebruikt wordt die door het algoritme verkeerd opgevat kan worden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u00a0start vanaf september 2021\u00a0met een nieuw pilotsysteem.\u00a0Deze pilot betreft\u00a0een systeem\u00a0waarbij er\u00a03 waarschuwingen\u00a0worden gegeven\u00a0voor herhaalde schendingen van het\u00a0advertentiebeleid. Hiermee wil Google voorkomen dat er onveilige of schadelijke\u00a0tekst- en display\u00a0advertenties worden getoond.\u00a0\u00a0 De pilot werkt voor het beleid omtrent het mogelijk maken van oneerlijk\u00a0gedrag, niet goedgekeurde stoffen en gevaarlijke producten of services.\u00a0Het gaat hierbij bijvoorbeeld om advertenties  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":152881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-152880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Three Strikes Pilot - 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