{"id":153257,"date":"2021-09-15T06:23:53","date_gmt":"2021-09-15T06:23:53","guid":{"rendered":"https:\/\/tradetracker.com\/?p=153257"},"modified":"2021-09-15T11:57:05","modified_gmt":"2021-09-15T11:57:05","slug":"het-ideale-online-betaalproces","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/het-ideale-online-betaalproces\/","title":{"rendered":"Is jullie betaalproces optimaal genoeg voor goede conversie?"},"content":{"rendered":"

\"creditHet optimaliseren van de online\u00a0check-out, het betaalproces, wordt steeds noodzakelijker. Vooral de snelheid van afrekenen is van het\u00a0grootste\u00a0belang. Alleen is het ook belangrijk om zoveel mogelijk data te verzamelen over wie daadwerkelijk\u00a0de bestelling heeft gedaan.\u00a0De meerwaarde van een conversie zit vooral in de herhalingsaankopen. De kans dat een klant terugkomt voor een volgende bestelling\u00a0wordt\u00a0vergroot met online personalisatie en dat\u00a0wordt weer gevoed\u00a0met data.<\/strong><\/p>\n

Mogelijkheid tot\u00a0\u2018guest\u00a0check-out’<\/h4>\n

De reden dat het\u00a0online betaalproces\u00a0complexer is dan betalen in de winkel is dat de identiteit van de klant geverifieerd moet worden en het leveringsadres moet worden bevestigd. Echter willen klanten liever geen\u00a0online account\u00a0aanmaken, aangezien ze dan weer moeten inloggen met gebruikersnaam en wachtwoord. Vaak zijn klanten het wachtwoord vergeten waardoor het betaalproces alleen maar langer duurt.<\/p>\n

Het is belangrijk dat het afrekenen niet misgaat en het zo makkelijk mogelijk is voor klanten. Door een \u2018guest\u00a0check-out\u2019 aan te bieden hoeven klanten niet in iedere webwinkel apart een account aan te maken. Helaas zitten hier ook nadelen aan. De klantbeleving kan hierdoor niet gepersonaliseerd worden en het betaalproces duurt langer. Dit geeft vervolgens weer een grotere kans op afhakers.<\/p>\n

Identity\u00a0powered\u00a0payments\u00a0en\u00a0Headless\u00a0check-out<\/h4>\n

Om als\u00a0adverteerder\u00a0zelf in de lead te blijven is er\u00a0behoefte\u00a0aan zogenaamde \u2018Identity\u00a0powered\u00a0payments\u2019 of \u2018Headless\u00a0check-out\u2019. Met deze methode kan de klant razendsnel de webshop betaald verlaten, maar hoeven zij niet iedere keer een account aan te maken. Een voorbeeld hoe dit nu mogelijk is, is met PayPal.\u00a0Dit is dan echter zonder vrijheid van betaalmethode, wat niet overal gewenst is. Identity\u00a0powered\u00a0payments\u00a0is dieper in het platform ge\u00efntegreerd dan gebruikelijk bij een\u00a0Payment\u00a0serviceprovider. Hiermee is de check-out snel en is personalisatie en vrije keuze van betaalmethode ook mogelijk.<\/p>\n

Met het gebruik van \u00e9\u00e9n uniforme login door middel van Identity\u00a0powered\u00a0payments\u00a0ontstaat er een co\u00f6peratieve manier van data vergaren. Om dit te laten werken zouden zoveel mogelijk\u00a0merchants\u00a0hierbij moeten aansluiten. Hierdoor zal het draagvlak groter worden,\u00a0waardoor ook de waarde van de data hoger wordt.\u00a0Dit heeft ook voordelen voor de klant. De klant kan overzichtelijk op \u00e9\u00e9n plek zijn bestellingen volgen.<\/p>\n

Op dit moment moet de klantbeleving tijdens het\u00a0online betaalproces\u00a0nog geoptimaliseerd worden door middel van A\/B-testen en inzichten uit\u00a0usability-rapporten. De geavanceerde check-out mogelijkheden zitten er echter wel aan te komen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Het optimaliseren van de online\u00a0check-out, het betaalproces, wordt steeds noodzakelijker. Vooral de snelheid van afrekenen is van het\u00a0grootste\u00a0belang. Alleen is het ook belangrijk om zoveel mogelijk data te verzamelen over wie daadwerkelijk\u00a0de bestelling heeft gedaan.\u00a0De meerwaarde van een conversie zit vooral in de herhalingsaankopen. De kans dat een klant terugkomt voor een volgende bestelling\u00a0wordt\u00a0vergroot met […]<\/p>\n","protected":false},"author":69,"featured_media":153258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-153257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nHet Ideale Online Betaalproces - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Het optimaliseren van de online check-out, het betaalproces, wordt steeds noodzakelijker.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/153257\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is jullie betaalproces optimaal genoeg voor goede\" \/>\n<meta property=\"og:description\" content=\"Het optimaliseren van de online check-out, het betaalproces,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/het-ideale-online-betaalproces\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-15T06:23:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-15T11:57:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/09\/Het-ideale-online-betaalproces-1200x500-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Is jullie betaalproces optimaal genoeg voor goede\" \/>\n<meta name=\"twitter:description\" content=\"Het optimaliseren van de online\u00a0check-out, het betaalproces, wordt steeds noodzakelijker. 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