{"id":153341,"date":"2021-09-15T06:53:30","date_gmt":"2021-09-15T06:53:30","guid":{"rendered":"https:\/\/tradetracker.com\/?p=153341"},"modified":"2024-06-05T19:08:14","modified_gmt":"2024-06-05T19:08:14","slug":"interview-campspace","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-campspace\/","title":{"rendered":"Interview met Margje Hoogland van Campspace"},"content":{"rendered":"

\"farm\"<\/p>\n

TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Campspace<\/a>, de aanbieder van de meest exclusieve kampeerplekjes tot aan cabins. Margje Hoogland, de marketing manager van Campspace vertelt ons meer over het bedrijf en hoe zij zich inzetten om de reisbranche duurzamer te maken.<\/strong><\/p>\n

Waarmee onderscheiden jullie je als bedrijf?<\/strong>
\nOp het duurzamer maken van de reisbranche. We geloven niet in het compenseren van je vliegreis, maar laten liever zien hoe je op een andere manier op een bijzondere vakantie kunt. Dat doen we door unieke kampeerovernachtingen aan te bieden in met name Nederland en Belgi\u00eb, maar ook steeds meer andere Europese landen. Die unieke kampeerplekken zijn vaak gewoon bij mensen in de tuin. Ons streven is \u2018iedereen een campspace op een half uurtje van huis\u2019.<\/p>\n

Waarom zijn jullie ooit begonnen met affiliate marketing?<\/strong>
\nOm zo meer mensen deel te laten nemen in onze missie de reisbranche duurzaam te blijven veranderen.<\/p>\n

Hoe zorgen jullie ervoor dat je, je huidige marktpositie niet kwijtraakt in een concurrerende markt?<\/strong>
\nWe zetten flink in op groei, dagelijks melden nieuwe hosts zich aan die hun tuin of weiland beschikbaar stellen. Daardoor blijven er altijd mooie en unieke plekjes te boeken. Ook hier komt het duurzame aspect weer naar boven.<\/p>\n

Affiliate marketing algemeen<\/h4>\n

Met welk type publisher werkt u het best samen, en waarom?<\/strong>
\nReisbloggers, omdat zij precies in de juiste sector zitten. Lifestyle bloggers en duurzaamheidsbloggers werken we ook graag mee samen om dezelfde redenen.<\/p>\n

Wat is jouw advies aan adverteerders wanneer zij een succesvolle campagne met Affiliates willen opzetten?<\/strong>
\nDoe het samen met de publisher. Je wil er beide iets aan hebben, dus als je samen zoekt naar de mogelijkheden, kom je tot de mooiste samenwerking.<\/p>\n

Inhaken<\/h4>\n

Wat vind je van speciale dagen\/events\u202fom op in te haken?<\/strong>
\nZeker leuk, voor ons past het dan vooral om aan te haken op dagen dat duurzaamheid een thema is.<\/p>\n

Welke producten\/bestemmingen\u202fpromoten jullie\u202fmomenteel\u202fextra?<\/strong>
\nWe willen er nog niet aan denken, maar de herfst is langzaamaan in aantocht. Daarom willen we ons nu wat meer richten op cozy cabins of andere accommodaties in Nederland of Belgie. En wanneer beschikbaar, ook in andere Europese landen.<\/p>\n

Wat voor promotie kunnen publishers het beste inzetten om deze actie te promoten?<\/strong>
\nMisschien is het leuk om een artikel te wijden aan bijzondere overnachtingen voor in de herfst. Ook kamperen in de winter wordt steeds meer gedaan en kan het goed doen als verhaal. We kunnen in overleg ook een weekendje weg samen stellen en dit samen promoten.<\/p>\n

Samenwerking TradeTracker<\/h4>\n

Welke verandering of ontwikkeling in jullie affiliate marketingactiviteiten en -resultaten heeft je het meest verrast sinds de samenwerking met TradeTracker en waarom?\u202f\u00a0<\/strong>
\nSinds we er meer op in zijn gaan zetten, is het verkeer flink gestegen. Het verkeer afkomstig van affiliate was een stuk hoger dan onze target.<\/p>\n

Hoe heeft jullie persoonlijke accountmanager of het TradeTracker team bijgedragen aan uw affiliate marketingcampagnes?\u202f\u00a0<\/strong>
\nWe wilden naast een fee voor boekingen ook een fee instellen voor het aandragen van nieuwe hosts. Dat had aan beide kanten wat voeten in de aarde, maar samen zijn we er toch uitgekomen.<\/p>\n

Tot slot<\/h4>\n

Wat kunnen wij in de nabije toekomst van Campspace verwachten?\u202f<\/strong>
\nOns belangrijkste seizoen zit er bijna op, maar we kijken al weer met onze blik vooruit. Het belangrijkste is de vele mooie en unieke plekken, waarmee we misschien wel een duurzame reis revolutie ontketenen.<\/p>\n

Zou je TradeTracker aanbevelen aan andere adverteerders en publishers? Zo ja, waarom?\u202f\u00a0<\/strong>
\nJa, vanwege het netwerk dat ze hebben en de vele mooie publishers.<\/p>\n","protected":false},"excerpt":{"rendered":"

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