{"id":155266,"date":"2021-10-06T08:01:53","date_gmt":"2021-10-06T08:01:53","guid":{"rendered":"https:\/\/tradetracker.com\/?p=155266"},"modified":"2022-06-02T10:35:12","modified_gmt":"2022-06-02T10:35:12","slug":"interview-met-remco-broer-betrokken-bij-stoov-vanuit-mediameisters","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/interview-met-remco-broer-betrokken-bij-stoov-vanuit-mediameisters\/","title":{"rendered":"Interview met Remco Broer, betrokken bij Stoov\u00ae vanuit MediaMeisters."},"content":{"rendered":"

\"stoov\"<\/p>\n

TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Stoov, de aanbieder van draadloze warmtekussens en warmtedekens, verwarmen je waar en wanneer je maar wil. Remco Broer, is als online marketing specialist betrokken bij Stoov\u00ae vanuit MediaMeisters en vertelt ons meer over het bedrijf en hoe zij zich inzetten zodat klanten het nooit meer koud hebben.<\/strong><\/p>\n

Introductie<\/h4>\n

Waarmee onderscheidt Stoov\u00ae\u00a0 zich als bedrijf?<\/strong>
\nWe warm people (not the planet). De producten van Stoov\u00ae richten zich op het verwarmen van mensen in plaats van de hele ruimte. Hiermee dragen we ons steentje bij aan het klimaat. Daarnaast onderscheidt Stoov\u00ae zich met mooi design, waardoor onze warmtekussen zowel binnen als buiten een aanwinst voor het oog zijn.<\/p>\n

Waarom zijn jullie ooit begonnen met affiliate marketing?\u00a0<\/strong>
\nVoordat we echt hard begonnen te groeien in Nederland, maar ook in Europa, waren we vooral op zoek naar effici\u00ebnte manieren om te groeien, zonder een megagroot marketingbudget. Vanuit mijn eerdere ervaring met affiliate marketing i.c.m. het unieke product leek ons dit de uitgelezen mogelijkheid.<\/p>\n

Affiliate marketing<\/h4>\n

Welke trends heb je de afgelopen jaren waargenomen in jullie segment?\u00a0<\/strong>
\nDe trend naar verduurzaming is wel een belangrijke. Mensen kopen steeds bewuster. Hier dragen we graag aan bij.<\/p>\n

Welke ontwikkelingen verwacht je binnen affiliate marketing anno 2021?\u00a0<\/strong>
\nIk denk dat de omslag naar Real Attribution een belangrijke is, omdat de inkomsten van publishers hierdoor op een eerlijkere manier verdeeld worden. Hierdoor wordt het ook voor publishers die niet direct voor sales zorgen, maar wel voor awareness eerlijker beloond.<\/p>\n

Met welk type publisher werken jullie het best samen, en waarom?\u00a0<\/strong>
\nDit zijn toch wel de echte content publishers. Naar mijn gevoel voegen zij door bijvoorbeeld het testen van producten en het aan te raden als goed product aan hun volgers de meeste waarde toe in het salesproces.<\/p>\n

Wat is jouw advies aan adverteerders wanneer zij een succesvolle campagne met Affiliates willen opzetten?\u00a0<\/strong>
\nVerdiep je er goed in en laat je adviseren. Je kunt zo een campagne neerzetten, maar om er vervolgens echt een goed resultaat uit te halen is een kwestie van kennis en tijd.<\/p>\n

Inhaken<\/h4>\n

Wat vind je van speciale dagen om op in te haken?\u00a0<\/strong>
\nUiteraard zijn voor ons de laatste maanden van het jaar altijd belangrijk als de dagen weer wat korter worden. Daarnaast zien we dat Stoov\u00ae een goed cadeau is om te geven (of te krijgen) voor kerst.<\/p>\n

Wat voor promotie kunnen publishers het beste inzetten om deze actie te promoten?\u00a0<\/strong>
\nWij zijn vooral opzoek naar content publishers die graag reviews, artikelen etc. schrijven over de producten van Stoov\u00ae, maar ook cadeau publishers vinden wij erg interessant. Wij zien ieder jaar rond kerst een enorme piek en publishers kunnen hier zowel aan bijdragen als van profiteren.<\/p>\n

Samenwerking TradeTracker<\/h4>\n

Hoe heeft jouw persoonlijke accountmanager of het TradeTracker team bijgedragen aan jullie affiliate marketingcampagnes?\u00a0<\/strong>
\nWe hebben goed contact met onze accountmanager en het belangrijkste daarvan vind ik dat zij heel veel aandraagt vanuit het netwerk. Zij wijst ons vaak op mogelijkheden die er nog binnen het netwerk liggen, door in te spelen op bepaalde segmenten of periodes waar we iets mee kunnen.<\/p>\n

Tot slot<\/h4>\n

Wat kunnen wij in de nabije toekomst van Stoov\u00ae verwachten?\u00a0<\/strong>
\nVooral veel nieuwe producten en variaties op bestaande producten. Zo zijn we sinds kort live met de 25 x 60 variant van de Ploov (https:\/\/nl.stoov.com\/collections\/ploov-draadloze-infrarood-warmtekussens\/products\/ploov-25\u00d760-original-green<\/a>). Dus hou ons in de gaten!<\/p>\n

Zou je TradeTracker aanbevelen aan andere adverteerders en publishers? Zo ja, waarom?<\/strong>
\nJazeker, omdat ik vind dat TradeTracker het meest gebruiksvriendelijke platform heeft.<\/p>\n","protected":false},"excerpt":{"rendered":"

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Remco Broer, is als online marketing specialist betrokken bij Stoov\u00ae vanuit MediaMeisters en vertelt ons meer over het bedrijf en hoe zij zich […]<\/p>\n","protected":false},"author":69,"featured_media":155267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-155266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nInterview met Remco Broer, Betrokken bij Stoov\u00ae Vanuit MediaMeisters - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Interview met Stoov\u00ae, aanbieder van warmtedekens en warmtekussens\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/155266\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview met Remco Broer, betrokken bij Stoov\u00ae vanuit\" \/>\n<meta property=\"og:description\" content=\"Interview met Stoov\u00ae, aanbieder van warmtedekens en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/interview-met-remco-broer-betrokken-bij-stoov-vanuit-mediameisters\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-06T08:01:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T10:35:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/10\/Interview-met-Stoov\u00ae-1200x500-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Interview met Remco Broer, betrokken bij Stoov\u00ae vanuit\" \/>\n<meta name=\"twitter:description\" content=\" TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. 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